Дарина

DARYNA PRYTULA
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: Daryna Prytula
Business Analyst Lviv, Ukraine

SUMMARY
IT & Business Analytics student with experience in product, business and data analytics. I work with user and
business needs, analyse how processes work and turn research into clear requirements and practical product ideas. I
have worked with BPMN, UML, user stories and acceptance criteria, along with SQL and Python. In team projects, I
take responsibility for coordination and communication, keeping the work organised and moving forward.

PROJECTS & PRACTICAL EXPERIENCE
Analytics Camp 3.0 – Analytics Cases | Jun 2026 – Aug 2026
Worked on real business cases across product, marketing and other sectors, including payments and
monetisation.
Investigated business problems using data, segmentation and root cause analysis and translated findings into
practical recommendations.
Developed decision frameworks and monitoring approaches to support product and business decisions.

Product Growth Analysis for KFC Ukraine | Feb 2026 – May 2026
Examined customer needs, behaviour and the mobile app experience to identify product improvement
opportunities.
Researched 6+ QSR competitors and developed brand collaboration concepts.
Designed and tested a gamified loyalty programme aimed at increasing engagement and repeat purchases.
Mapped current and proposed loyalty flows in BPMN and translated the solution into clear requirements, user
stories and acceptance criteria.

Profitability & Risk Analysis in Agriculture | Mar 2026 – Apr 2026
Evaluated an agricultural company's performance to understand key profitability drivers and risks, using
regression findings to support planning and budgeting decisions.

Signal Processing & Predictive Maintenance Analysis | Mar 2026 – May 2026
Investigated turbine sensor data to identify abnormal patterns and early signs of equipment wear,
then defined monitoring thresholds to support maintenance planning and prioritisation.
COIL Project (UCU and Airlangga University, Indonesia) – Market Entry Analysis | Apr 2025 – May 2025
Assessed Benofarm's potential entry into the European market, including the business environment, customer
needs, opportunities and risks.
Structured research findings and translated them into recommendations for market-entry strategy.

SKILLS
Product & Business: Requirements Analysis | Business Process Analysis | AS-IS / TO-BE | BPMN | UML | Stakeholder
Analysis | User Stories & Acceptance Criteria | Customer Journey Mapping | Root Cause Analysis | Market Analysis |
Competitor Research | User Behaviour Analysis
Technical: Python | Pandas/NumPy | Matplotlib/Plotly | SQL | REST API | Tableau | Excel | Git
Data Analysis: A/B Testing | Regression Analysis | Hypothesis Testing | Customer Segmentation | Funnel & Conversion
Analysis | LTV & Monetisation Analysis | Anomaly Detection
Tools: Miro | Trello | draw.io | Figma | Notion | Canva | Google Colab
Methodologies: Agile | Scrum | Kanban
Languages: Ukrainian (native) | English (B2 Upper-Intermediate)

EDUCATION CERTIFICATIONS
Ukrainian Catholic University, Faculty of Applied Sciences Analytics Camp 3.0 by Genesis Academy 2026
Bachelor’s Degree in System Analysis Case Challenge 2.0 SKELAR x Horizon Capital 2026
2024 – present Oracle Cloud Infrastructure 2025 Certified AI
Foundations Associate
Pandas - Kaggle 2024

VOLUNTEERING & LEADERSHIP ACTIVITIES
Project Coordination · UCU (2024 – present)
Coordinated student project teams by structuring tasks, aligning responsibilities and keeping work on track.
Facilitated discussions, clarified requirements, prioritised tasks and turned feedback into clear next steps.
IT Career Kickstart · Genesis & UCU (Oct 2025)
Managed registration and scheduling for 75 attendees, helping organise the event.
Open Days · UCU (Apr 2024 & Apr 2025)
Coordinated registration and attendee flow for 125+ visitors, ensuring a smooth event experience.
“Poradnia” Psychology Conference · UCU (Oct 2024)
Supported attendees and set up the post-event feedback and certificate process.