Shevchenko

Kseniia Shevchenko LinkedIn

Professional Summary
Founder, CMO, and Business Development Officer with 15+ years of experience in business
development, marketing, sales, and digital product creation. Experienced in building teams,
launching products, creating go-to-market strategies, and developing scalable marketing and
sales systems.

Founder & CMO — Rush Group
7 years

Founded and developed a full-service digital agency, building its team, client portfolio, and
internal processes. Led business development, marketing, and sales across client projects.

Key responsibilities:

● Marketing, sales, and go-to-market strategy
● Team building, recruitment, and management
● Lead generation and client acquisition
● CRM, sales, and marketing automation
● Customer support and retention programs
● Email marketing, PR, events, and partnerships
● Digital product and website launches

Selected international projects:

● Wyn Enterprise - branding, website, SEO, and digital marketing
● Worqlo - branding, marketing, and launch
● Hugo Hunter - digital product and marketing
● HH Xpress - website and digital marketing
● OCParts - branding, website, SEO, and paid advertising
● The Finer Table - marketing strategy and digital campaigns
● MigWay - digital marketing

Ukrainian financial-sector projects:

● Mastercard Ukraine
● Oschadbank
● PUMB

Led website development, online and offline advertising campaigns, influencer marketing, and
video production.

Dutch projects:

● Management Stars — website, marketing, and lead generation
● Basalt Revalidatie — digital application for patients
● Relocate.me — lead generation, marketing strategy, business model, and pricing

Founder — Oscar Chat
Created and launched Oscar Chat, an AI-powered SaaS platform, developing it from the initial
idea and market research through product creation, go-to-market strategy, marketing, and sales.

Digital Product Director — Vodafone Ukraine/Netherlands
2 years

Managed a multidisciplinary team of approximately 80 people and led the creation of digital
products, partnerships, and white-label solutions for Vodafone Netherlands.

Worked on projects and partnerships involving Netflix, YouTube, YouTube Music, Amazon
Prime, Mastercard, Samsung, Huawei, and Cosmonova.

Business & Product Development — Digital Screens
Worked on online-streaming software for international brands and markets, including UEFA,
Netflix, and Vodafone TV.

Led market analysis, product and launch strategy, go-to-market planning, software development
coordination, business operations, and advertising.

Earlier Experience
Worked with international IT companies, including Ciklum and Cupid plc, supporting technology
projects in Denmark and the Netherlands.