Valeriia

Valeriia Kovalchuk
Marketing Operations Lead | COO
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») Ukraine, Kyiv

Profile Skills
Operations & Marketing Lead with 9+ years of international experience driving Executive Management
business growth, operational excellence, and organizational transformation across
iGaming, FinTech, SaaS, Digital Marketing, Affiliate Marketing, E-commerce,
EdTech, and IT. Operations Management

Throughout my career, I have built and scaled marketing and operations teams,
Business Process Optimization
launched new products and markets, developed Go-to-Market strategies, optimized
business processes, and led cross-functional teams to deliver measurable business
results. My background combines commercial expertise with operational leadership, Cross-functional Team Management
enabling me to bridge strategy, execution, and sustainable growth.

Hold an MBA with honors, a Master's degree in Marketing Management with honors, Analytical Skills
and a Master's degree in Applied Linguistics, complemented by professional
education in Project Management, Operations Management, Data Analytics, Data
Marketing Strategy
Mining, AI, and Digital Transformation.

Fluent in English, French, Spanish and Ukrainian, I have collaborated with globally AI Tools & Workflow Automation
distributed teams, including international projects with IBM, successfully leading
multicultural teams and cross-functional initiatives.
Foreign Languages
Key Expertise:
Operational Excellence: designing scalable operating models, optimizing
business processes, and improving organizational performance. Leadership
Marketing & Growth Strategy: building marketing departments, developing Go-
to-Market strategies, scaling affiliate programs, and driving revenue growth.
Data Analysis
AI & Digital Transformation: implementing AI-powered workflows, automation,
and data-driven decision-making to improve business efficiency.
Leadership & Team Development: building high-performing teams, Business Intelligence
implementing KPI frameworks, and fostering a culture of accountability and
continuous improvement.
Statistical Analysis
Open to connecting with entrepreneurs and business leaders, exchanging insights on
operational scaling, and advising brands transitioning from founder-dependent
operations to scalable, system-driven business models. Critical Thinking

Education
Languages
Master's degree, Applied Linguistics, Technical Jan 2015 - Dec 2020
Translation (*with honors) English
National Technical University of Ukraine 'Kyiv Polytechnic Institute'

Master's degree, Marketing-Management Sep 2022 - Dec 2023 French
(*with honors)
State University of Trade and Economics
Spanish
MBA (general program) (*with honors) Sep 2023 - May 2025

Kyiv National Economic University named after Vadym Hetman
Ukrainian

Employment
Russian
HEAD OF MARKETING & COO Jul 2020 - Present
DIGITAL MEDIA GROUP, England, United Kingdom
DIGITAL MEDIA GROUP is an international performance marketing and business
operations company specializing in affiliate marketing, customer acquisition, and
digital growth across Europe, Latin America, Asia, Africa, Australia, and North
America.

Joined the company to establish and scale marketing and business operations from the
ground up, building high-performing teams, optimizing business processes, and
supporting international growth across multiple acquisition channels.

Responsibilities:
- Built and scaled marketing, affiliate, and operational functions, aligning business
processes with company growth objectives.
- Led cross-functional teams across Affiliate, Media Buying, Design, Finance,
Product, and Development.
- Developed growth strategies, expanded into new international markets, and built
long-term strategic partnerships.
- Oversaw marketing operations, budgeting, financial planning, and partner
reconciliations.
- Monitored business performance through KPIs, dashboards, and executive reporting
to support data-driven decision-making.
- Designed and optimized CRM systems, operational workflows, and reporting
automation to improve business efficiency.
- Led internal transformation initiatives, standardized business processes, and
strengthened cross-functional collaboration.
- Represented the company at international conferences, establishing strategic
partnerships and supporting business development.

Results:
Built and scaled multiple business functions, growing the organization to a team of
30+ specialists. Contributed to acquiring 200+ strategic partners, doubling traffic
volume and increasing company profit by 3.5×. Implemented scalable operational
processes, reporting systems, and automation that improved efficiency and supported
the company's rapid international growth.

SENIOR MARKETING COORDINATOR Jun 2018 - Jul 2020
AFFILIATE UP, Malaysia, Singapore
AFFILIATE UP is an international company specializing in client acquisition,
business operations, and digital marketing solutions for the E-commerce and FinTech
industries, serving B2B and B2C markets across Europe, Asia, Latin America, Africa,
Australia, and Canada.

As part of the marketing team, I coordinated international marketing initiatives,
managed affiliate partnerships, and supported campaign execution across multiple
channels while collaborating with cross-functional teams to drive business growth
and operational efficiency.

Responsibilities:
- Coordinated cross-functional marketing projects across affiliate, SEO, media
buying, design, and development teams.
- Managed affiliate partnerships and coordinated campaign execution, including
technical marketing integrations such as tracking links, postbacks, and pixels.

- Monitored campaign performance, traffic quality, and marketing KPIs, identifying
opportunities for optimization and growth.
- Prepared marketing reports, budget reconciliations, financial summaries, and partner
payment documentation.
- Supported international business development by building strategic partnerships and
representing the company at industry conferences and networking events.
- Analyzed marketing data and prepared executive reports using Google Sheets and
Microsoft Excel to support business decision-making.

Results:
Contributed to increasing campaign conversion rates from 13.5% to 25% through
continuous campaign optimization and performance analysis. Helped onboard 100+
affiliate partners across international markets and supported the launch of the
company's SEO department, expanding customer acquisition channels while
improving reporting processes and operational efficiency.

MARKETING COORDINATOR May 2018 - Oct 2019
MEDICALSOLUTIONS, England, United Kingdom
MEDICALSOLUTIONS helps patients across European countries navigate
healthcare services and treatment solutions by connecting them with healthcare
providers and delivering high-quality customer support.

As part of the marketing team, I was responsible for coordinating marketing
initiatives, supporting daily operations, and ensuring effective collaboration between
internal teams, external partners, and healthcare consultants to deliver successful
marketing campaigns.

Responsibilities:
- Coordinated marketing campaigns and daily operational activities across cross-
functional teams.
- Managed communication between consultants, customer support, marketing
specialists, and external partners to ensure smooth project execution.
- Assisted in planning and executing digital marketing initiatives to increase brand
awareness and generate qualified leads.
- Coordinated website content updates, promotional materials, and other marketing
assets.
- Monitored campaign performance, marketing KPIs, and operational metrics to
support data-driven decision-making.
- Prepared performance reports and analyzed customer engagement and campaign
results.
- Standardized operational processes and documentation to improve workflow
efficiency.
- Supported CRM management, lead tracking, and customer communication
processes.
- Collaborated with designers and content creators to ensure the timely delivery of
marketing materials.

Results:
Contributed to improving collaboration between marketing and operations teams,
helping streamline campaign execution and internal workflows. Supported the
implementation of standardized reporting and KPI tracking, providing better
visibility into marketing performance while enhancing customer communication
processes and overall operational efficiency.

PROJECT & OPERATIONS MANAGER Aug 2017 - Aug 2019
WEBFLOWEE, USA, Illinois, Chicago
WEBFLOWEE is a full-service web development and digital marketing agency
specializing in Webflow development, branding, SEO, and performance marketing.

I was responsible for coordinating operations, streamlining business processes, and
managing project execution to ensure the timely delivery of high-quality web
development and digital marketing solutions.

Responsibilities:
- Coordinated operations across design, development, and marketing teams to ensure
smooth project execution.
- Managed project timelines, priorities, deliverables, and client communication
throughout the project lifecycle.
- Built, documented, and optimized internal operational processes to improve team
efficiency and consistency.
- Introduced standardized project management workflows to streamline execution
and collaboration across departments.
- Tracked team performance, operational KPIs, and project progress to support data-
driven decision-making.
- Managed resource planning and workload distribution to balance team capacity and
meet project deadlines.
- Oversaw quality assurance processes to ensure projects met client requirements and
company standards before delivery.

Results:
Contributed to reducing project delivery time by optimizing operational workflows
and improving resource allocation across multiple projects. Helped increase on-time
project completion rates and strengthened collaboration between departments and
clients through more structured communication and standardized processes.

OPERATIONS MANAGER Aug 2016 - Aug 2017
BRAINLAB, USA, New York City
BRAINLAB is a web development studio specializing in custom websites, web
applications, and digital solutions for startups and businesses.

As part of the project team, I was responsible for coordinating day-to-day operations,
optimizing internal processes, and ensuring the successful delivery of client projects
by aligning technical teams, stakeholders, and business objectives.

Responsibilities:
- Coordinated daily operations across development, design, and QA teams to ensure
efficient project execution.
- Managed multiple client projects simultaneously, overseeing timelines, resource
allocation, and delivery milestones.
- Optimized internal business processes and standardized operational workflows to
improve team efficiency and scalability.
- Developed and maintained project documentation, Standard Operating Procedures
(SOPs), and internal process guidelines.
- Tracked project progress, KPIs, budgets, and delivery timelines, providing regular
operational reporting.
- Facilitated communication between clients, stakeholders, and cross-functional
technical teams to ensure project alignment and timely issue resolution.
- Planned and coordinated project execution using Jira, Notion, and Agile
methodologies.

Results:
Contributed to improving project delivery efficiency by standardizing operational
workflows and optimizing internal processes. Helped reduce project bottlenecks
through effective task prioritization and increased operational transparency by
introducing reporting dashboards, strengthening collaboration between technical and

business teams.

MARKETING & PROJECT MANAGER Mar 2015 - Jul 2016
JASON DIXON PHOTOGRAPHY, USA, Washington DC
JASON DIXON PHOTOGRAPHY is a leading U.S.-based creative agency
specializing in premium photography services for major conferences, corporate
events, and international brands.

As part of the project team, I was responsible for supporting the company's marketing
and business development initiatives while coordinating cross-functional projects
aimed at expanding its international presence and strengthening strategic partnerships.

Responsibilities:
- Participated in the development and execution of marketing, partnership, and
business development strategies across Tier 1 and Tier 2 markets.
- Identified, researched, negotiated, and managed relationships with strategic partners
and key clients.
- Planned, coordinated, and monitored marketing campaigns to improve performance
and maximize ROI.
- Collaborated with creative, content, and production teams to ensure the successful
delivery of marketing projects.
- Coordinated project timelines, budgets, resources, and cross-functional
communication to keep initiatives on track.
- Analyzed campaign performance, prepared reports, and provided data-driven
insights to support business decisions.

Results:
Contributed to the acquisition of 30+ strategic partners with an average contract
value of approximately $20,000. Supported marketing optimization initiatives that
helped double campaign ROI and participated in the company's expansion into the
UK, France, and Spain, strengthening its international partner network and
supporting long-term business growth.

Certificates
British Council Sep 2020
IELTS Academic (7.5/ 9)

Cambridge English Oct 2021
Business English Certificate (BEC) (199/210)

INSEAD Mar 2022
Business strategy and Financial performance

Harvard Business School (HBS) May 2023
Innovation and Entrepreneurship

Projector Institute Jan 2024
SMM for Business

Projector Institute Apr 2024
Lead Generation (*with honors)

Projector Institute Sep 2024
IT Project Management (*with honors)

Projector Institute Jan 2025
Operations Management (*with honors)

Projector Institute Apr 2025
Email Marketing

Google (Professional Certificate) May 2025
Google Advanced Data Analytics

Meta (Professional Certificate) Jul 2025
Certified Data Analyst

Microsoft Certified Aug 2025
Power BI Data Analyst Associate

Projector Institute Jun 2026
AI for Product Creation (*with honors)

Projector Institute Jun 2026
Unit Economics

Others
Thank you for visiting my CV. Please don't hesitate to contact me to discuss the
vacancy. If you have a job, I have time!

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