Марта

Marta Shumkovska

Senior Instructional Designer | e-Learning Specialist | Multimedia Producer
Lviv, Ukraine
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
English: B2 (Upper-Intermediate)
View video portfolio here: https://surl.li/rrjmoh
*e-learning projects are only partially shared due to non-disclosure agreements (NDAs).
An e-Learning and instructional content development specialist with 8 years of experience in IT
and over 20 years of total experience in media.
Instructional Design + professional video production = wide expertise.
I design comprehensive educational programs and have experience in university teaching as well
as developing courses for both technical and non-technical professionals.
Effectively manage multiple projects simultaneously, utilizing AI tools to optimize instructional and
production processes.

Key Competencies
• Instructional Design: Project-based approach to learning (ADDIE, backward design),
development of competency matrices, online lesson storyboards, longreads, and valid
assessment systems.
• Learning Quality Evaluation: Analysis of student results and engagement through
quantitative and qualitative metrics (COR, NPS, content satisfaction).
• E-learning Tools: Articulate Storyline 360, Rise 360, SCORM course creation.
• LMS & Analytics: Administration, content uploading, and learning monitoring in Moodle
and Cornerstone.
• Multimedia & AI: Full-cycle video production (Adobe Premiere Pro, After Effects,
Photoshop, Illustrator); rational integration of artificial intelligence for content generation
and processing.

Work Experience
SoftServe / SoftServe University
e-Learning Developer | Instructional Designer | 2017 – 2026
• IT Course Development: Created interactive e-courses, tests, and exercises from scratch
using Articulate Storyline and Rise.
• Methodological Work: Analyzed business needs and transformed complex topics into a
clear, structured learning format.
• Full-Cycle Video Production: Produced, filmed, and edited educational and promotional
video content for various campaigns in collaboration with the L&D Department, HR, and
Global Marketing.
• Process Standardization: Coordinated with teams and unified technical parameters for
final output content.
• Innovation: Developed new course formats and built two studios for video recording,
voiceovers, podcasts, and live broadcasts.
• Platform Management: Administered LMS platforms (Moodle, Cornerstone), managed
curriculum assignments, and analyzed learning metrics regarding success and completion
rates.
• Expert Collaboration: Collaborated with clients on briefing and KPI planning;
communicated with Subject Matter Experts (SMEs) to package their knowledge into
complete e-learning products.

• Project Management: Managed budgeting, communicated with all stakeholders from
concept to result (KPI), and delivered original "turnkey" content production.
Department of Journalism, Lviv National University
Lecturer | Methodologist | 2016 – 2018
• Curriculum Design: Developed educational curricula and methodological frameworks.
• Practical Training: Formulated practical tasks focused on real-world skills in media
production.
TRK "Lux" (Channel 24) | Channel 12
Broadcast Director | Producer | 2012 – 2017
• Production Management: Coordinated creative teams, managed post-production, and
ensured strict adherence to manufacturing deadlines in a fast-paced, multitasking
environment.
• Attention Management: Created dynamic media content, adapting viewer attention
retention techniques for modern Learning Experiences (LX).
• Full-Cycle Video Production: Handled briefing, ideation, mood boards, filming, scripting,
editing, sound design, and graphic design.

Additional Experience
• Marketing, support, and promotion of cultural events and festivals (Promprylad, Tustany,
Heritage Monitoring Lab, Cedos, CSI, SoftServe, "Wings of Hope" Charity Fund, 1st and 2nd
Lviv Territorial Medical Associations, City Museum, political campaigns, grant-funded
projects).
• Development of communication materials and strategies.
• Brand positioning work: defining mission, vision, brand book parameters, and tone of
voice.
• Establishing onboarding processes and team development frameworks; teaching and
mentoring.

Education
• Master of Information Technology — National University "Lviv Polytechnic".