Олег

OLEH KRUSHELNYTSKYI
Lead Generation Manager | B2B Outbound (SDR)

[відкрити контакти](див. вище в блоці «контактна інформація»), [відкрити контакти](див. вище в блоці «контактна інформація»), [відкрити контакти](див. вище в блоці «контактна інформація») Ternopil, Ukraine

S U M M A RY

Outbound lead generation for B2B service and product companies, close to four years. I own the top of the
funnel end to end: ICP research and segmentation, list building, sequence copy, multichannel LinkedIn and
email campaigns, and reply handling through to a booked discovery call. US and European markets across
fintech, healthtech, SaaS, HR tech and industrial B2B. Two years leading a lead generation team.

W H AT I D O

ICP research and segmentation. Build target segments from firmographic and behavioural signals (founding
year, headcount, funding stage, maturity of the in-house team, hiring signals) and validate them against data
from closed calls instead of assumption.
Campaign architecture. One segment per campaign, one value proposition per segment, multi-account
LinkedIn delivery with warmed sender profiles and sequenced waves.
Outbound copywriting. First-touch messages built around one specific product problem rather than a service
menu, rewritten weekly against reply data.
Metrics and reporting. Set up and track connect rate, reply rate, positive reply rate and conversion to qualified
calls per campaign. Document every hypothesis, the reasoning behind it and the outcome, so campaigns can
be compared months later instead of restarted from scratch.

Reply handling and qualification. Qualify on scope, budget, decision maker and urgency, and run the
conversation through to a booked call.
List hygiene. Deduplication and do-not-contact management across shared research lists, so the same
accounts are not burned twice by different people on the team.

EXPERIENCE

Senior Business Development Manager, Arounda Jun 2026 to Present, Remote
Product design and development agency. Outbound for a design studio selling to startups and scale-ups in
fintech, healthtech and SaaS across US and European markets.
Segmented the ICP by company age, headcount, funding stage and whether product design was already
owned in-house, and built a separate value proposition and message sequence for each segment: early-
stage teams were offered design capacity, mature teams support for an existing product team.
Built and cleaned target cohorts from Apollo exports, filtering out IT services firms, consultancies, resellers
and local subsidiaries of foreign groups, then qualified the remainder on the presence of an in-house
engineering team, which is the strongest predictor of a project that survives qualification.
Ran outreach across 3 to 6 LinkedIn sender profiles at a time, with as many parallel campaigns as needed to
keep the available connect request capacity full without burning sender accounts.
Tracked acceptance rate, reply rate, positive reply rate and conversion to booked calls for every campaign
separately, and used that split to decide which segments to keep, narrow or drop.
Reviewed campaign statistics weekly and rewrote copy against reply data, documenting each hypothesis
and its result for the team.

Tools: Apollo.io, HeyReach, LinkedIn Sales Navigator, Kommo CRM, n8n, Google Workspace

Brander Studio Jan 2024 to May 2026
Outbound lead generation for international B2B clients. Joined as a specialist and was promoted to team lead
after a year. Consistently delivered 4 to 8 booked calls with qualified prospects per week.
Team Lead, Lead Generation (2025 to May 2026)
Led the lead generation team: onboarding, campaign reviews and weekly reporting on performance
against targets.
Owned targeting, messaging and funnel conversion end to end, including prospect research, CRM accuracy,
reporting and handoff to sales.
Used performance data to adjust targeting, messaging and conversion across the pipeline, and partnered
with SDRs and sales stakeholders to keep lead generation output aligned with commercial goals.
Lead Generation Specialist (Jan 2024 to 2025)
Ran outreach end to end for client accounts: prospect research, list building, LinkedIn and email sequences,
CRM hygiene and weekly reporting.
Ran outreach for a precision actuator and motion systems manufacturer selling to European OEMs in
defence, robotics and industrial automation, where the buying committee is technical and the cycle is long.

Lead Generation Specialist, Accellabs Sep 2023 to Feb 2024

Generated and nurtured leads through cold outreach, LinkedIn and professional networks.
Maintained CRM data and tracked conversion and response rates against monthly targets.

Earlier: Lead Generation Specialist at Crowdin (Jan to Sep 2023), B2B prospect research and qualification for a
localisation SaaS.

English Tutor, private practice (2018 to 2021): taught students at all levels, building the written and spoken
fluency I now write outbound in.

ADDITIONAL PROFILE

Industries Fintech, HealthTech, SaaS, HR Tech, Data and AI, Web3, Industrial B2B and manufacturing
Markets US, UK, DACH including Switzerland, Benelux, Nordics
Tools Apollo.io, LinkedIn Sales Navigator, HeyReach, Kommo CRM, n8n, Crunchbase, Ahrefs,
Google Workspace, Notion, Slack, LLMs for research and copy
Skills Team work, team leadership, time management, punctuality, verbal and written
communication skills
Languages English C2, Ukrainian native, German A2

E D U C AT I O N

Ternopil Volodymyr Hnatiuk National Pedagogical University
BA, English to Ukrainian Translation, 2017 to 2022