Vladyslava

VLADYSLAVA HOMONENKO
Operations Manager
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn | Kyiv, Ukraine

PROFESSIONAL SUMMARY
Operations manager with 1.5 years owning both the systems and the delivery behind client work at a performance marketing
agency. Built the operational layer the team ran on (capacity model, risk register, client health tracker, documentation base, AI-
automated communication) while running end-to-end delivery for up to four concurrent accounts and coordinating cross-functional
teams of 5+. Business Economics graduate (KSE) with grounding in management, economics, finance and process automation.
EMPLOYMENT HISTORY
Growth Project Manager | Promin Agency (Genesis) Sep 2025 – Sep 2026
• Owned the agency's operational infrastructure: a capacity model allocating workload and hours per team member, a risk
matrix and risk log, a client health tracker, and Gantt delivery timelines, replacing ad-hoc coordination with a repeatable
system.
• Ran delivery for up to 4 concurrent client accounts across EU and Ukrainian markets, coordinating cross-functional teams of 5+
(media buyers, PPC/Google Ads specialists, creative strategists) as the primary contact for client founders.
• Deployed AI tooling into daily operations: built an internal AI agent trained on the agency's tone of voice and a template library
of recurring client scenarios, significantly reducing drafting time for routine communication.
• Designed and owned client onboarding and offboarding workflows end-to-end: kick-off facilitation, access and materials
collection, agreement documentation, proactive risk flagging, structured follow-ups, and handover at contract close.
• Contributed to restructuring the agency's Notion knowledge base, bringing SOPs, client documentation and project data
previously scattered across folders into one searchable source.
• Ran weekly plan/fact audits across all clients, tracking task completion and performance metrics against targets and escalating
deviations to leadership before they reached the client.
• Kept delivery on schedule across all clients: set deadlines and owners, tracked dependencies, ran regular syncs and kept
agreements from getting lost between teams.
• Translated campaign performance (ROAS, CPA, spend, attribution) and tracking issues into client decisions on scaling budget,
testing, or reverting to a stable setup, and led escalation conversations during performance dips.
• Maintained an average client satisfaction score of 8/10 across managed clients.
Digital Marketing Specialist | Laba Group Mar 2025 – Sep 2025
• Launched and optimised Meta campaigns for education products, tracking CPL, CTR, CPC and ROI against monthly lead targets.
• Ran A/B tests on creatives and landing pages, converting results into action plans that improved lead generation.
• Researched target-audience insights for course positioning, informing creative direction and campaign segmentation.
Marketing Trainee, Commercial Development | Nestlé Ukraine Feb 2024 – Mar 2025
• Built monthly sales reporting dashboards and Excel models for the commercial development team, and delivered competitor
analysis supporting commercial planning decisions.
EDUCATION
BA, Business Economics | Kyiv School of Economics (KSE) 2026
GPA 92/100 · Fully English-taught programme
• Published research (MPRA): econometric analysis of Global Innovation Index determinants, modelled in R.
• Bachelor's thesis: B2B2X market-expansion strategy for a water-treatment company, covering business model, competitive
positioning and growth feasibility.
BA, International Business (Year 1) | Cracow University of Economics 2022 – 2023
GPA 4.8/5 · Fully English-taught programme
KEY SKILLS
Operations & Process: Process design and optimisation, capacity planning, SOP and documentation, workflow automation, system
access management, risk management, onboarding and offboarding flows, cross-functional coordination
Delivery & Stakeholders: End-to-end delivery, deadline and dependency tracking, stakeholder communication with founders and C-
level, escalation management, client reporting
Reporting & Analytics: Excel and Google Sheets (large datasets, modelling), Power BI, Tableau, GA4, conversion tracking and
attribution, performance reporting (ROAS, CPA, CPL, CTR)
AI & Automation: Claude, ChatGPT, Gemini: built internal AI agents, custom connectors and automated reporting and
communication workflows
Tools: Notion, Slack, Google Workspace (Sheets, Docs, Drive, Calendar, Meet), Meta Ads Manager, Google Ads, GA4, Figma
Certifications: Genesis: Project Management, Marketing for IT Products, Intro to Digital Business, Soft Skills · Cambridge FCE (Grade
A, 178)
ADDITIONAL INFORMATION
Languages: English (C1) · Ukrainian (Native)
Leadership: Lead, KSE Publications: ran a student-faculty research repository and authored a weekly digest of new publications.