Олена

Olena Khabibulina
SEO & GEO Specialist
Remote / Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn
PROFILE
SEO specialist with over five years of experience, most of it at agencies. I ran several projects at once across e-commerce, legal, SaaS and other YMYL niches, in the US, Australian, Canadian, Italian, German and Polish markets. My SaaS work includes organic lead generation. I build strategies around each business's goals rather than a fixed template, and I bring AI into every stage of my work - from research and keyword clustering to optimisation for AI Overviews, GEO and AEO. I enjoy the technical side of SEO and rely on data to deliver results I can measure.
KEY SKILLS AND ACHIEVEMENTS
• Project results: organic traffic on one project grew 22-fold from the start of the engagement, sales rose 104% year-on-year, and keywords ranking in the top 10 grew 21-fold.
• SaaS lead generation: ran organic lead generation for SaaS products, with strategies built around Get a Demo and Book a Call conversion funnels.
• Multi-project management: run up to 8+ projects at once across niches (e-commerce, medicine, services, manufacturing, SaaS), in the US, Australia, Canada, Italy, Germany, Ukraine, Russia and Poland.
• AI in SEO: work with AI Overviews / SGE, AEO, GEO and E-E-A-T. Automate meta-data and alt-text generation, use AI formulas in spreadsheets, and test and check hypotheses.
• Technical audits: technical and content audits, schema markup, page-speed work, and careful edits to HTML, CSS and PHP that save developer time.
• Keyword research and site structure: keyword collection and clustering, site and landing-page structure, and fixes for keyword cannibalisation.
• Link building and outreach: find donor sites, negotiate placements, use link exchanges, coordinate outsourced contractors, and run SERM work in the European market.
• Briefs and coordination: write briefs for copywriters, developers and content managers; write strategies and reports; communicate directly with clients.
LANGUAGES AND TOOLS
• Languages: Ukrainian - native; Polish - fluent, I work with contractors without a translator; English - Intermediate (B1+), working with English-language projects.
• SEO stack: Google Search Console, Ahrefs, Semrush, Serpstat, SE Ranking, Screaming Frog, Mangools, TopVisor, Senuto, Netpeak, Labrika.
• Analytics: Google Analytics, GTM, Looker Studio, Clarity, PageSpeed Insights, Core Web Vitals, Google Trends.
• AI tools: ChatGPT, Gemini, Claude, Grok, Frase. I use AI for initial research and content drafts, and I check the output by hand.
• CMS: WordPress, Shopify, Magento, OpenCart, custom-built platforms.
• Other: Google Sheets, Google Docs, ClickUp.
PROFESSIONAL EXPERIENCE
SEO Specialist - Rankberry September 2022 – July 2026
• Run full SEO for several projects at once, across the US, Australia, Canada, Italy, Germany and Poland, in YMYL, e-commerce and SaaS niches.
• Run organic lead generation for SaaS products, building strategies around Get a Demo and Book a Call conversion funnels.
• Carry out technical and content audits, build detailed optimisation plans, and turn technical findings into workflow changes.
• Collect and cluster keywords and build site structures.
• Work in WordPress, Shopify, Magento and custom CMS platforms.
• Bring AI into the workflow: optimise for AI Overviews, work on AEO, GEO and E-E-A-T, automate meta-data and alt-text, and use AI formulas in spreadsheets.
• Make careful edits to CSS, PHP and HTML to save developer time.
• Communicate with clients through calls and task-based messages.
Achievements:
• Grew organic traffic on one project 22-fold from the start of the engagement.
• Grew sales 104% year-on-year.
• Grew the number of keywords ranking in the top 10 by 21-fold.
SEO Specialist - KLV / ITIP / Uwalls August 2021 - February 2022
• Ran SEO for projects focused on the Polish, Ukrainian, Russia and Italian markets, and found new site-category ideas to grow traffic and sales.
• Built link-building and outreach: found donor sites and negotiated backlink placements.
• Sourced and coordinated outsourced contractors (copywriters, link builders) and communicated with them in Polish.
• Fixed traffic drops after Google updates and resolved keyword cannibalisation by analysing and restructuring pages.
Results:
• Built a strong link-building and SERM process for the European market.
• Ran projects across three markets at once (Ukraine, Poland, Russia, Italian).
SEO Specialist - Panshin Group Agency January 2021 – July 2021
• Ran up to 8+ projects at once across niches: medicine, online shops, services and manufacturing.
• Reacted quickly to traffic drops: rewrote text and meta descriptions and analysed the causes.
• Built links through exchanges and directories, with manual placement.
• Wrote reports and briefs for the content team, developer and copywriter.
• Worked in uCoz, WordPress, OpenCart and Amiro CMS platforms.
SEO / PPC / Digital - Detali.com.ua August 2020 - December 2020
• Gained first experience in digital marketing: SEO, some SMM, and PPC setup, including budget management.
• Collected keywords, wrote copywriter briefs, worked in 1C (meta-data, descriptions, HTML), and set up Google Analytics, GTM and Google Ads.
SEO / Link Building (freelance) - Fiverr 2022 – ongoing, alongside main role
• Complete SEO and link-building tasks.
• Communicate directly with clients, advise on strategy, and price services.
PERSONAL QUALITIES
Analytical and strategic thinking, self-organisation and accountability, initiative, adaptability, teamwork, delegation, independent decision-making, ability to handle several tasks at once.
EDUCATION AND DEVELOPMENT
• Introductory HTML/CSS course - basic layout skills for technical SEO | 2021
• Digital Marketing courses - SEO, PPC, SMM | 2019–2020
• Oles Honchar Dnipro National University - Bachelor's degree in Psychology | 2014–2018
• Vocational Technical College No. 63 - Chef/Waiter, grades 3 and 4 | 2014–2016