Олексій

Alexey Tymchurenko
Growth & Performance Marketing Strategist | Full-Funnel: Paid Media,
Analytics, CRO
Odessa, Ukraine · [відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація») · t.me/Alexey_nts
[відкрити контакти](див. вище в блоці «контактна інформація»)

PROFILE
Performance & Growth Marketer with 5 years of experience driving measurable growth for
e-commerce, lead-gen, and service businesses across Ukraine, the UK, the US, Canada, and Europe.
Combines paid media, analytics, and CRO to improve the full customer journey - from acquisition to conversion and revenue.
Works beyond the ad account: audits analytics, websites, and conversion funnels; tests creatives, audiences, and offers; and reallocates
budgets based on business impact rather than channel metrics alone.
Currently manages multiple accounts in parallel, scales paid media across international markets, and mentors junior PPC specialists on
campaign strategy, funnel thinking, and reporting.

CORE SKILLS
• Full-funnel analytics: GA4, Google Tag Manager, AppsFlyer / Adjust, Looker Studio, Power BI, SQL
• Paid media: Google Ads (Search, Shopping, PMax, Display, Video), Meta Ads, TikTok Ads, in-app networks (Criteo, Moloco, Mintegral,
IronSource)
• CRO & site-speed analysis · A/B testing (creatives, audiences, offers) · Account-level growth planning · Client reporting & audits ·
Cross-market management · English B2

EXPERIENCE

Senior PPC Specialist | Ludi.digitalNov 2025 – Present · Remote
• Own account-level growth strategy for e-commerce clients across Ukraine, the UK, the US, Canada, and EU markets — not just campaign
execution: Google Ads (Search, Shopping, PMax) and Meta Ads (Pixel/events, retargeting, dynamic catalogue) tied to a single scaling plan
per account.
• Build promotion and account-scaling concepts from an online-to-offline growth perspective, connecting paid media decisions to broader
business goals.
• Perfume brand (10 months): grew the account to 3,879 conversions and 3.5M UAH in sales value at 5.54× ROAS; rebuilt all campaigns from
scratch after a security breach and restored full performance.
• Auto accessories brand (4 months): grew monthly turnover 5.5× (60K → 332K UAH), reaching 969K UAH total turnover at 4.5× ROAS.
• Metal goods manufacturer: grew ad spend by 215% year over year while keeping ROAS flat at about 4.0×, and expanded into new product
categories.
• Run account audits and CRO analysis to find funnel bottlenecks beyond the ad account; feed findings into client strategy via weekly and
monthly reporting.
• Informally mentor junior PPC specialists on campaign structure, funnel thinking, and reporting logic.
Senior PPC Specialist (Part-time, parallel) | TargetoriumNov 2025 – Sep 2026 · Remote
• Managed and scaled performance marketing campaigns in parallel for major e-commerce and beauty brands across Ukraine, the US, UK,
Canada, and European markets.
• Scaled daily ad spend from ~20K to 60K+ UAH per account while strictly maintaining target CPA and ROAS. Designed full-funnel account
architectures (Search, Shopping, and Performance Max) capable of handling aggressive budget scaling without performance degradation.
• Developed and executed multi-market acquisition strategies tailored to local consumer behavior, purchasing power, and currency specifics.
Optimized international Google Ads funnels (PMax, Search), adapting creatives, value propositions, and bidding strategies to maximize
cross-border profitability.
• Integrated advanced tracking and attribution setups (GA4, GTM, server-side tracking, and multi-touch attribution models) to accurately
evaluate campaign performance across disparate geographies.
• CRO & Creative Strategy: Partnered closely with design teams to build localized creative matrices, running continuous A/B testing
frameworks for ad formats, hooks, and landing page touchpoints to systematically lift conversion rates.
Middle PPC Specialist | Vdalo DigitalNov 2024 – Nov 2025 · Remote
• Owned growth for 10 accounts in parallel (mainly Horoshop and Prom.ua e-commerce sites); drove 200–300% ROAS growth by rebuilding
account structure, not just adjusting bids — across Google Ads (Search, Shopping, PMax, Display, Video) and Meta Ads.
• Diagnosed conversion blockers beyond the ad account: pushed technical briefs for site fixes and creative briefs for designers, and ran CRO /
site-speed audits, for e-commerce, services, and healthcare clients.
Media Buyer — Mobile App User Acquisition | SharkscodeMay 2024 – Nov 2024 · Remote

• Owned user-acquisition strategy for a mobile app across in-app ad networks (Criteo, Moloco, Mintegral, IronSource), optimizing for LTV
and long-term ROI rather than install volume alone; used AppsFlyer funnel data to guide budget shifts.
Web Analyst | PromodoOct 2023 – May 2024 · Remote
• Audited client websites and delivered analytics-driven recommendations; prepared commercial proposals.
• Set up web, mobile, and cross-channel analytics; built dashboards in Power BI and Looker Studio; trained clients on analytics tools.
Account Manager & Web Analyst | TrendoJul 2022 – Oct 2023 · Odesa / Hybrid
• Held a dual role — managed client accounts and handled web analytics for the same portfolio — leading communication for 20+ projects
at once as the main point of contact on strategy and results.
• Analyzed ad campaign performance (CTR, CVR, ROI) and configured GTM/GA4 tracking; optimized Shopify sites for UX.
• Built Looker Studio dashboards pulling from GA, Google Ads, and Meta Ads.
PPC Specialist (Part-time, parallel) | Bernarnd AgencyApr 2022 – Jan 2025 · Remote
• Keyword research, CPC/competitive analysis, and campaign evaluation (CTR, CPC, ROAS, ROI, LTV) for Search, Display, PMax, and Shopping
accounts; ad copy, creative briefs, and A/B testing.
Earlier: Junior Business Analyst, Zezman (2021–2022) — requirements analysis, project milestones, stakeholder coordination. Administrative Manager,
ORCSSD (2020–2021); Trainee Technical PM, VS Projects (2020); Trainee, Project Management, Government projects (2019).

EDUCATION & COURSES
• Google Ads: No Bullshit, Only ROAS & Digital Marketing Pro — Targetorium, 2025 · Basic & Advanced Power BI — LABA, 2023
• Web Analysis — Google University, 2022 · Project Management — Hillel & Odesa Regional Institute, 2019–2022