Лідія

LIDIA LISNA
Creative Marketing Strategist | Creative Copywriter | Content & AI Creative Production

Lviv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn | Portfolio

PROFESSIONAL SUMMARY

Creative Marketing Strategist and Creative Copywriter with 2+ years of experience across EdTech, B2B IT, digital
products, and media. Build creative communication from audience insight and campaign hypothesis to copy, visual
direction, and performance iteration. Created 400+ advertising creatives, 300+ email communications reaching 1M+
sends, and a 60-message segmented chatbot funnel; top email campaigns exceeded a 50% open rate.

EXPERIENCE

PROJECTOR INSTITUTE
Creative Copywriter · Part-time Jul 2026 - Present

• Own creative copy direction for a dedicated retention project, developing concepts, hypotheses, and angles for
segmented email campaigns.

• Build lifecycle communication across cross-sell, course progression, personalised offers, abandoned
registrations, and deadline-driven campaigns.

• Write end-to-end email copy - subject lines, preheaders, visual copy, narratives, and CTAs - tailored to audience
segments and journey stages.

• Produced 35+ emails across 3 campaigns in the first month, averaging 13+ emails per week.

JOOBLE
Creative Copywriter · Contract May 2026 - Present

• Contracted as a Creative Copywriter for long-form editorial and marketing content, including articles and topic-
driven materials for an international job search platform.

NEOVERSITY
Creative Copywriter Feb 2025 - Present

• Own copy across email marketing, paid advertising, landing pages, SMM, lead magnets, brochures, course
materials, and product communication.

• Wrote 300+ emails across segmented campaigns reaching 1M+ sends; 37%+ overall open rate, with top
campaigns exceeding 50%.

• Designed and wrote a 60-message segmented chatbot funnel, mapping audience journeys and messaging across
multiple funnel stages.

• Created 400+ advertising creatives, independently developing concepts, hypotheses, hooks, copy, visual
references, and designer briefs.

• Use AI for ideation, copy, and visual generation, including performance creatives that have generated paid
conversions.

• Edit, proofread, translate, and adapt marketing, product, and educational content in Ukrainian and English.

EXPERIENCE

BINOTEL LLC
Creative Copywriter Jun 2024 - Nov 2024

• Managed copy needs across B2B IT products and client projects in business telephony, CRM, and digital
communication tools.

• Created lead magnets, guides, presentations, SMM content, and content plans for ongoing marketing initiatives.

• Developed campaign concepts, hooks, slogans, and advertising copy for different products, audiences, and
customer needs.

• Proposed messaging hypotheses, prepared creative briefs and visual references, and contributed to campaign
brainstorms.

RADIO SMAK
Journalist Dec 2023 - May 2024

• Edited the daily morning show, preparing on-air scripts, researching discussion topics, and developing recurring
segments.

• Created two original 10-episode radio programs from concept to final script and voiced one series for broadcast.

• Hosted live broadcasts, wrote news for the radio website, and created social media content.

CORE SKILLS

Creative Strategy · Campaign Concepts · Creative Copywriting · Brand Messaging · Performance Creatives · Email
Marketing · Retention & Lifecycle · Audience Segmentation · Content Strategy · AI-Assisted Creative Production ·
Creative Briefs & Visual Direction · Conversion Copy · Chatbot Funnels · Long-Form & Editorial Content · B2B / B2C /
SaaS / EdTech

TOOLS

AI & Creative: ChatGPT · Claude · Gemini · Nano Banana

Design & Ideation: Figma · Canva · Miro

Marketing & CRM: Meta Ads Manager · SendPulse

Work & Collaboration: Notion · Worksection · Google Workspace

CMS: WordPress

EDUCATION

Bachelor’s Degree in Journalism, with Honors | National University “Odesa Law Academy” | 2022-2026

CERTIFICATIONS

Digital Marketing - Gismart Academy, 2026 · Native Advertising - Prometheus, 2025

LANGUAGES

Ukrainian - Native · English - B1 (Intermediate)