Sergiy

CONTACT
Serhii Lavruk
Amazon Private Label Brand & Category Manager | P&L
[відкрити контакти](див. вище в блоці «контактна інформація») Owner | Account Health & Compliance
Telegram: @lavrinoss

Ukraine · Remote (US/EU) PROFILE
FOCUS Amazon Private Label specialist with approximately 10 years of
experience on Amazon. Owns the full cycle independently: from
• Private Label growth
identifying a product opportunity and launching it to scaling stable profit
• P&L and net profitability while protecting the account and brand. Focused on net profit rather
• Product launches than vanity metrics, with lean processes and hands-on execution across
• Account Health & compliance the US and all EU marketplaces.
• Brand protection
• US & EU marketplaces KEY RESULTS
LANGUAGES • Health & Household: grew an existing brand’s net profit from $80K to
$150K in one year across the US and EU marketplaces, tracked in
Ukrainian
Sellerboard. Delivered independently, supported by a logistician and
Native
designer.
English
• Pet Supplies (dogs): was part of the core team that scaled a brand
B2
from $10K to $220K in monthly revenue over several years. The
EDUCATION brand was acquired by a UK investment fund in a multi-million-dollar
exit; participated in due diligence and handover.
PhD candidate
• Product launches: launched dozens of products from zero to stable,
Professional Education
profitable ASINs, covering research, listings, creative, A+ content,
MSc PPC and strategy.
Public Management and
• Account reinstatement: resolved 600+ suspension notifications in the
Administration
hardest single year, often restoring listings within hours;
BSc approximately 2,000 cases over the full career.
Finance and Credit
• US litigation: built the defense strategy and evidence base for US
attorneys in a case brought by a major US shower manufacturer. The
case was won.

CORE COMPETENCIES
1. Growing Existing Products & Profitability
• Identified growth opportunities while reducing costs, tying decisions
to net profit and unit economics.
• Expanded product lines into additional Amazon marketplaces across
the US and Europe.
• Used semi-relevant keywords and technical category advantages to
extend reach beyond core search terms.
• Optimized listings, pricing, deals and promotions to improve
conversion and margin.
• Monitored performance through Sellerboard and Amazon reports,
making decisions from data.
• Studied competitors and niche dynamics—including listings, pricing,
keywords, reviews and weaknesses—to identify winning
opportunities.

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CORE COMPETENCIES
CONTACT 2. Product Launches from Zero to Stable Profit
[відкрити контакти](див. вище в блоці «контактна інформація») • Developed launch strategies from initial product idea and Amazon
research through to a stable, profitable ASIN.
Telegram: @lavrinoss
• Defined brand design for each niche and briefed designers with
Ukraine · Remote (US/EU)
detailed specifications and references.
FOCUS • Built conversion-focused listings: titles, images, bullets, A+ content
and SEO.
• Private Label growth
• P&L and net profitability • Launched PPC around the finished listing and strongest product
differentiators to win top positions for relevant keywords.
• Product launches
• Account Health & compliance
• Planned deals, discounts and coupons; adjusted pricing to improve
profitability and keyword ranking.
• Brand protection
• Conducted competitor and keyword research to identify the right
• US & EU marketplaces
niche and positioning.
LANGUAGES
3. Compliance, Account Health & Brand Protection
Ukrainian
• Resolved suspensions at every level, from individual listings to entire
Native
accounts.
English
• Defended brands against Black Hat sellers using privileged Vendor
B2
Central accounts; restored 600+ listing suspensions in the hardest
EDUCATION year, often within hours.
• Built deep working knowledge of Amazon compliance
PhD candidate
teams—including Seller Performance, Product Compliance, Restricted
Professional Education
Products, Notice Dispute, Legal and Brand Registry—and how to reach
MSc the right team for fast resolution.
Public Management and
• Used Amazon policy enforcement against violating competitors to
Administration
protect and strengthen own ASINs, strictly within Amazon rules. In a
BSc key case, a top seller generating about $500K/month first lost
Finance and Credit advertising privileges and then the ASIN under the Seller Code of
Conduct.
• Secured an account-level internal notice from Amazon teams to stop
fake-email IP complaints involving trademark and copyright claims
that disrupted brands.
• Prepared litigation defense strategy and evidence for US attorneys,
contributing to a successful outcome.

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CORE COMPETENCIES
CONTACT 4. PPC & Advertising Strategy
[відкрити контакти](див. вище в блоці «контактна інформація») • Hands-on PPC at strategy level; independently sets up and manages
Sponsored Products, Sponsored Brands and Sponsored Display
Telegram: @lavrinoss
campaigns when no dedicated specialist is available.
Ukraine · Remote (US/EU)
• When working with a PPC specialist, communicates strategy and
FOCUS targets clearly and reviews performance against profit goals.

• Private Label growth 5. Working Style
• P&L and net profitability • Takes full ownership of strategy and execution.
• Product launches • Prioritizes effective actions over unnecessary calls, reporting or
• Account Health & compliance process for its own sake.
• Brand protection • Highly attentive to detail: small listing differences often determine
• US & EU marketplaces which product wins.

LANGUAGES
EXPERIENCE
Ukrainian
Native Amazon Private Label & Brand Management |
English
Approximately 10 years
B2 Experience spans growth strategy, product launches, account health,
compliance and brand protection across US and EU marketplaces.
EDUCATION
PhD candidate EDUCATION
Professional Education
PhD Candidate, Professional Education — In progress
MSc
MSc, Public Management and Administration
Public Management and
Administration BSc, Finance and Credit

BSc
Finance and Credit
LANGUAGES
Ukrainian — Native English — B2

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