Анна

2020 - 2026 BARCELONA ·
GROWTH × CREATIVE × E-COMMERCE
WORKING GLOBALLY

ANNA
GEREGA
BUILDING BRANDS, GROWTH SYSTEMS
AND EXPERIENCES THAT MAKE PEOPLE
STOP, FEEL SOMETHING — AND BUY.

ANNA GEREGA PORTFOLIO
PROFILE 2020 - 2026

I’m a growth marketer and creative strategist
with 7+ years in digital marketing and 8+
years across fashion, marketing, styling and
creative production.
I work at the intersection of:

Creative thinking
×
Performance marketing
×
E-commerce
×
Lifecycle & retention
×
Brand building

I’ve worked across fashion, beauty, wellness,
technology, gaming and industrial brands —
giving me a 360° view of how brands attract
attention, convert it into customers and build
relationships beyond the first purchase.

ANNA GEREGA PORTFOLIO
WORK EXPERIENCE 2020 - 2026

SCALERO – LIFECYCLE MARKETING CONSULTANT (2025–PRESENT)
✨
📩 Lifecycle & CRM agency working with global, high-scale platforms

🧪 Build, test and execute Email, In-App and SMS campaigns for global clients

🛠️ Build AI-assisted workflows, automations and internal tools to improve campaign production and operations
Manage segmentation, A/B testing, QA, reporting and lifecycle optimization

🤖🛠️ Use Claude, ChatGPT, Cursor and no-code tools to accelerate production, QA, reporting and problem-solving

📚 Turn solutions into repeatable templates, SOPs, playbooks and internal tooling
Troubleshoot technical issues across rendering, dynamic content, integrations, tracking and deliverability

PUNTA LOCA – FOUNDER & CREATIVE DIRECTOR (2023-PRESENT)
🌀
🎨 Built a fashion brand from scratch—creative direction, design, e-commerce, and marketing

📈 Led campaign ideation, production, and brand storytelling
Built growth across Meta Ads, Pinterest, Shopify, CRM, content, influencers and community
FAVORITE CHILD COLLECTIVE –
GROWTH MARKETING MANAGER (2024–2026)
✨
🚀 Creative-led Gen Z fashion brand focused on pop culture and community

📦 Developed Meta Ads, Pinterest Ads, TikTok and organic content strategies

📈 Grew Instagram from 56.9K → 67.7K in 8 months, with individual TikToks reaching 700K+ views
Launched collections, ran influencer campaigns and built Klaviyo strategies for D2C growth

BCHANNELS / THE CHANNEL COMPANY –
PARTNER MARKETING MANAGER (2021–2022)
🌐
📁 Managed high-budget campaigns for AWS, Lenovo and technology partners

📈 Led creative briefing, KPI tracking, campaign execution and B2B partner marketing

💰 Worked across campaigns with $100K–350K budgets
Built reporting systems to optimize performance and ROI

DELAPIEL – MARKETING MANAGER (2019–2021)
🌿
📊 Grew a skincare brand from the ground up

🏥 Closed 145+ B2B sales points in Spanish pharmacies within one year
Led content, Instagram strategy, SEO and email marketing

ANNA GEREGA PORTFOLIO
SELECTED IMPACT 2020 - 2026

€35K / MONTH
META ADS BUDGET

12M+
SUBSCRIBER DATABASE

700K+
VIEWS ON INDIVIDUAL TIKTOK CONTENT

+10.8K
INSTAGRAM FOLLOWERS IN 8 MONTHS

145+
B2B PHARMACY SALES POINTS

$100K–350K
CAMPAIGN BUDGETS

ANNA GEREGA

NOTABLE
PROJECTS
FROM LAUNCHING VIRAL PRODUCT DROPS TO
BUILDING COMMUNITIES FROM SCRATCH—I BRING
IDEAS TO LIFE ACROSS PLATFORMS AND
INDUSTRIES, ALWAYS WITH A CREATIVE SPARK.

FASHION BRAND

BUILDING A BRAND FROM ZERO.

I built Punta Loca from the ground up
— shaping its brand identity, product
direction, creative, e-commerce and
digital growth.

A fashion brand merging wearable art,
craftsmanship and storytelling.

MY ROLE

Brand & Creative Direction
Product & Collection Launches
Content Strategy & Production
Social & Community
Meta Ads
Shopify & CRO
Email / CRM
Influencer & UGC
Partnerships & Events

CREATIVE DIRECTION × GROWTH

I lead the journey from idea → concept → production → content → distribution.

CONCEPT
Campaign ideas · Creative concepts · Moodboards · Storytelling
PRODUCTION
Photoshoot direction · Styling · Talent · Locations · Art direction · Shot lists
CONTENT
Professional shoots · Reels · UGC · Paid creative · Editorial · Launch content
DISTRIBUTION
Organic · Paid · Email · E-commerce · Partnerships

FROM THE FIRST IDEA
TO THE FINAL PIECE OF CONTENT.

FROM ATTENTION TO PURCHASE.

At Punta Loca,
I work across the full D2C journey:
PRODUCT
↓
POSITIONING
↓
CONTENT
↓
TRAFFIC
↓
CONVERSION
↓
RETENTION
HANDS-ON ACROSS
ACQUISITION
Meta Ads · Creative testing ·
Retargeting

E-COMMERCE
Shopify · UX · Product pages ·
CRO · Merchandising

CRM
Email · Launches · Retention

COMMUNITY
UGC · Influencers ·
Partnerships · Social

LIFECYCLE AGENCY SCALERO – LIFECYCLE MARKETING CONSULTANT

LIFECYCLE MARKETING × AI × SYSTEMS
Working across global products including Studocu and
Change.org.

CAMPAIGN EXECUTION
Email · In-App · SMS
Campaign setup · Testing · Sending
Segmentation · A/B testing · QA

ESP / CRM PLATFORMS
Customer.io · Klaviyo · Simon Data · Iterable · Tako
Working across different ESP/CRM environments and adapting
campaign workflows, logic and execution to each platform.

SYSTEMS & AUTOMATION
AI-assisted campaign production
Workflow audits
Process optimization
No-code automation
Zapier · Make
Lightweight scripting

AI & INTERNAL TOOLS
Claude · ChatGPT · Cursor

Building and iterating internal tools, QA checkers, reports,
templates and client-facing solutions with AI-assisted
development.

TECHNICAL & STRATEGIC
Troubleshooting rendering, dynamic content, integrations,
tracking and deliverability issues.
Supporting strategic recommendations backed by data and
testing.
SCALE

12M+ subscriber database

FASHION BRAND GROWTH WITH VIRALITY & GEN Z RELEVANCE

CULTURE → CONTENT → COMMERCE.
A creative-led Gen Z fashion brand focused
on pop culture, nostalgia and community.

ACQUISITION
Meta Ads · Pinterest Ads · Organic TikTok

CREATIVE
Content strategy · Viral concepts ·
Instagram · Pinterest

E-COMMERCE
Collection launches · D2C campaigns

RETENTION
Klaviyo · Email flows · Lifecycle strategy

COMMUNITY
Influencer campaigns · UGC

RESULTS
56.9K → 67.7K
Instagram followers in 8 months
700K+
views on individual TikTok content

SPORT SUPLEMENTS GROWTH STRATEGY × BRAND × ACQUISITION

For a wellness brand focused on the endurance athletics community, I worked across growth
strategy, customer acquisition, brand building, content, performance marketing and community.

SPORT SUPLEMENTS BLENDING SCIENCE WITH LIFESTYLE IN WELLNESS

STRATEGY
Developed growth strategies focused on market expansion
and customer acquisition.

ACQUISITION
Identified key customer segments and worked across
acquisition channels and tactics.

BRAND
Built positioning and awareness within the endurance athletics
STORIES EXAMPLE

community.

CONTENT
Developed content across website, blog, social media and
email.

PERFORMANCE
Acted as the primary interface with the external performance
marketing agency.

COMMUNITY
Built relationships with ambassadors, influencers and
community members.

DATA
Used campaign performance and customer insights to identify
optimization opportunities.

PRODUCT
Provided customer and market feedback into product
development.

€35K / MONTH
Meta Ads budget
Your existing portfolio additionally documents Shopify
optimization, performance-driven campaigns, influencer
partnerships, UGC and pre-launch email funnels.

FASHION BRAND

At Matahari, I worked on the Shopify website with a CRO-
first mindset, focusing on improving user journeys, product
pages, and conversion touchpoints. Alongside website
optimization, I led email marketing through Klaviyo, building
flows and campaigns to support retention and repeat
purchases.
My role combined strategy, execution, and performance
analysis, ensuring that both on-site experience and email
communication worked together to drive growth.
Focus areas
Shopify UX & conversion optimization
Klaviyo flows, campaigns & segmentation
Performance analysis & iterative improvements

ADS EXAMPLES

DELAPIEL BUILDING A BEAUTY BRAND FROM ZERO.

I helped build the brand from the ground up, defining
its visual language, positioning and digital marketing
within the pharmaceutical beauty market.

BRAND
Positioning · Visual identity · Messaging

DIGITAL
Content · Instagram · SEO · Email

COMMERCIAL
B2B marketing · Pharmacy acquisition
145+
B2B sales points opened in Spanish pharmacies
within one year.

BCHANNELS / THE CHANNEL COMPANY B2B GROWTH AT ENTERPRISE SCALE.

Managed high-budget campaigns across technology
partners including AWS, Lenovo and other tech
partners.

MY ROLE
Campaign strategy
Creative briefing
Partner marketing
B2B campaign execution
KPI tracking
Performance reporting

SCALE
$100K–350K
campaign budgets

WHAT I BRING

GROWTH & PERFORMANCE
What I do → Meta · Google · Pinterest · TikTok ·
ChatGPT Ads

CREATIVE & CONTENT
What I do → Adobe · Figma · Canva · AI

LIFECYCLE & CRM
What I do → Customer.io · Klaviyo · Simon Data ·
Iterable · Tako

AI & AUTOMATION
What I do → ChatGPT · Claude · Cursor · Zapier ·
Make

E-COMMERCE & ANALYTICS
What I do → Shopify · GA · Meta Analytics

BRAND & COMMUNITY
What I do → Strategy · Positioning · Influencers · UGC
· Partnerships

LET’S MAKE MAGIC HAPPEN ✨ CONTACTS PORTFOLIO
2020 - 2026

ANNA GEREGA
📧🌍 [відкрити контакти](див. вище в блоці «контактна інформація»)

📍 LINKEDIN
BASED IN BARCELONA, WORKING GLOBALLY

ED A S HO O T F RO M A JU NGLE IN
P.S. I ONCE BRIEF Y DOES N ’T NEED
Y. C RE AT IVIT
BALI — TRUE STOR
WI-FI (BUT IT HELPS)