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SOFIIA
DUNTSIV
SMM
SPECIALIST
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SMM Specialist with a Bachelor's degree in Marketing and practical experience gained through
marketing projects. I combine academic knowledge with creativity, analytical thinking, and a strategic
approach to develop social media strategies that support business goals. Through hands-on
projects, I have strengthened my skills in content planning, Meta Ads, audience research, and
performance analysis. I am motivated to continuously learn, contribute fresh ideas, and help brands
build authentic relationships with their audience through meaningful digital communication.

CORE SKILLS
Social Media Strategy Copywriting
Content Strategy Competitor Analysis

Meta Ads Analytics & Reporting
Content Planning Influencer Marketing

TOOLS
Social Media Platforms: Instagram, Analytics & Planning: Google Sheets, Google
Facebook, TikTok, LinkedIn, Threads Docs, Google Slides, Meta Business Suite,
Influencer Search Platforms: TrendHero, Instagram Insights, Google Trends
Looqme Influencers Multi-link Tools: Linktree
Paid Advertising: Meta Ads Manager, Creative Tools : Canva, CapCut, Figma
Meta Business Suite AI Tools: ChatGPT, Canva AI

EXPERIENCE

SMM Complete | Filatov
Sep 2026 – Present
Developing brand positioning & communication
strategies Influencer marketing campaigns
Exploring content marketing funnels and promotion Meta Ads & campaign analysis
methods Content creation in Canva & CapCut
Learning TikTok content & short-form video
production

SMM Trainee | Mate Academy
Jan 2026 – Aug 2026
Developed SMM strategies for different brands
Conducted competitor and target audience Planned influencer marketing campaigns
research Set up and analyzed Meta Ads campaigns
Created content pillars, content plans & calendars Created visual content in Canva & CapCut

EDUCATIONAL
PROJECTS
Idealist Coffee & Co.
SMM strategy 1 | SMM strategy 2 – visual projects

Developed SMM strategy, audience research and content plan.

ZHILYOVA
Influencer Marketing Campaign – visual project

Developed influencer campaign strategy, selected creators and planned KPIs.

Readeat
SMM Strategy – visual project

Developed SMM strategy, audience research and content recommendations.
WORK
EXPERIENCE
Customer Service Agent | tickets.ua
Feb 2024 – May 2024

Technologies: Amadeus GDS, Airline Reservation Systems
Managed customer communication in a fast-paced environment.
Solved complex customer requests while ensuring accuracy and attention to detail.
Collaborated with airlines and customers to resolve booking issues.

Call Center Agent | Ukreximbank
Sep 2022 – Jun 2023

Technologies: CRM Systems, Banking Software
Provided professional customer support and resolved client inquiries.
Worked with CRM systems and maintained accurate customer records.
Strengthened communication and problem-solving skills.

EDUCATION
Bachelor's Degree in Marketing
Lviv National University of Veterinary Medicine
and Biotechnologies
2018 – 2020