Ольга

OLHA MOROZ
Project Manager | AI Automation | 10+ years
Birth date: February 6, 1990
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Based in Spain

SUMMARY
Project Manager with 10+ years of end-to-end project delivery across FMCG, telecom, and digital
environments: brand-side (PepsiCo, Samsung) and agency-side. Built cross-functional workflows and
teams from zero, managing developers, designers, agencies, and multi-brand portfolios simultaneously,
consistently delivering 2-4x KPI. Strong track record of translating ambiguous briefs into structured,
executable plans: developed campaign methodologies adopted as agency standard, established
cross-department processes, and handed off running systems to business-as-usual teams.
Currently designing and delivering production-grade AI automation systems for real business operations:
payment processing, access management, invoicing pipelines, each scoped, piloted, and deployed to live
users. Comfortable working across marketing, product, and technical teams in international environments.
Open to Project Manager roles where operational expertise and AI automation capability create
measurable business impact.

PROFESSIONAL EXPERIENCE

AI Automation Projects
2025 to present | Project Manager (Freelance)
• Subscription automation bot: designed and built an end-to-end membership automation system for a
paid coaching community. Stripe integration with Apple Pay and Google Pay, multi-currency processing,
automatic Telegram access management, 3-day grace period with auto-kick, admin dashboard. Result:
zero manual work for both business owner and subscriber.
• Course payment automation: zero-touch access delivery pipeline. Google Apps Script reads payment
notifications and automatically delivers course access via email and Telegram. Result: 100% elimination
of manual processing.
• Invoicing automation pipeline: multi-step chain reads Telegram chat data, extracts financial records,
generates structured table for owner review, produces PDF invoices and delivers to designated storage
after confirmation.
• Custom AI agent products (on client request): AI Coach, AI Recruiter, AI Travel Manager, AI
Cosmetologist. Each scoped from client brief through knowledge base design to functional delivery.

Wellness Studio, Spain
2024 to April 2026 | Operations & Project Manager
• Built entire business operations from zero: processes, team structure, vendor relationships, financial
reporting
• Hired, trained, and managed a team of 10 (7 trainers + marketing, ops, finance)
• Owned marketing P&L: tracked CAC, ROI by channel, and membership conversion rates
• Designed and deployed AI-powered automation workflows: lead nurturing, customer segmentation,
campaign reporting, invoicing pipeline
• Co-developed brand identity and go-to-market strategy, defining visual language, tone of voice, and
channel mix
Key achievements

• Scaled studio from 0 to 80+ active members across 2 locations; 200%+ ROI
• Designed and implemented 5+ automation workflows replacing manual processes across sales, finance,
and operations; reduced manual admin time by ~80%

2020 to 2024 | Career Break
Maternity leave and family relocations following the start of the war in Ukraine.

Agency Twiga, Ukraine | Creative, Media, PR & SMM, Marketing Services, Strategy
2019 to 2020 | Head of Influencer Marketing Department
• Founded and scaled Influencer Marketing department from scratch: hired, trained, managed a team
• Owned annual budgeting, P&L planning, and departmental profitability
• Built end-to-end campaign methodology adopted as agency standard across tenders and client teams
• Established cross-department workflows; trained top management and key account managers
Key achievements
• Lay's NCP campaign earned 3 Effie Awards Ukraine: Bronze in Food, 2 finalist titles in Media Innovation
and Youth Marketing
• Contributed to winning 4 major agency tenders with influencer marketing as a core component

AIR Media-Tech (YouTube, TikTok & Google Partner), Ukraine
2017 to 2019 | Senior Influencer Marketing Manager
2016 to 2017 | Influencer Marketing Manager
Led key client portfolios independently for 4 years: PepsiCo (7 brands) and Comfy. Joined when team
was 2; grew to 20. As Senior, supervised 4 managers.
• Developed annual influencer strategies for PepsiCo brands (Pepsi, Lay's, Agusha)
• Coordinated cross-functional teams: developers, designers, event managers, video production across
parallel workstreams
• Built and managed blogger pools: 30-35 (Pepsi), 20-30 (Lay's); engaged celebrities and million-follower
influencers
Key achievements
• Expanded PepsiCo portfolio from 1 to 7 brands
• Grew annual budget 500x+ over 4 years
• Turned Comfy from a negative case into a strategic long-term partnership: 0 to 2 brand channels

Agency SPN Ogilvy, Ukraine | Client: Kyivstar
2015 to 2016 | Account Manager | Project Manager
End-to-end project management from initial client brief to final reporting: concept development, budgeting,
approvals, coordination with internal teams and external contractors, execution, and post-project analysis.
• B2B and B2C project delivery: events, digital and print campaigns, SMM, PR (media relations, press
releases, coverage tracking)
• CSR educational projects: full-cycle management, partnerships with leading media outlets, end-to-end
support of invited international speakers.
Key achievements:
• Scaled CSR educational projects from 50-attendee events to 250+ attendees with active press
participation

PepsiCo Ukraine
2014 to 2015 | PR / CSR Projects Manager
• Managed integrated CSR projects and internal communications
• Chief Editor of the monthly internal digest "PepsiCo Ukraine" (print run up to 4,000 copies)

Key achievement: Conducted offline focus groups across 6 Ukrainian cities; led a full relaunch of the
magazine based on the insights.

Samsung Electronics Ukraine
2012 to 2014 | Brand Marketing Manager, Telecom Department
• Independent budget splitting and approval of BTL (events, POS, promo campaigns) and ATL activities
(radio, outdoor, in-theater advertising)
• Progressed to managing larger projects: from $6.5K up to $110K
2011 | Junior Brand Marketing Manager
• Verification of partner marketing reports for reimbursement; project documentation; SAP operations;
support in organizing partner events
Key achievement: Built the co-marketing launch & reporting procedure for partners, aligning finance,
legal, and internal management, enabling partner reimbursement.

ICS-Market | B2B. Retail, Warehouse & Industrial Equipment Distributor
2010 to 2011 | Junior Brand Marketing Manager
Market research, BTL activities, and analytical reporting for top management and vendors.

EDUCATION
• 2026 -- Claude AI by Kate Reznikova, AI: Prompt Engineering by CostCare.AI
• 2015 to 2016 -- PR & Communications, Kyiv-Mohyla Business School (KMBS)
• 2007 to 2013 -- Master's & Bachelor's Degree, Economics, T.Shevchenko National University

LANGUAGES -- English (C1/Advanced) | Ukrainian (Native) | Russian (Native) | Spanish (A2/Elementary)