Ольга

OLHA MOROZ
Birth date: February 6, 1990
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Based in Spain

SUMMARY
Marketing Manager with 10+ years of experience driving growth across FMCG, telecom,
and retail: brand-side (PepsiCo, Samsung) and agency-side (Twiga, AIR Media-Tech, SPN
Ogilvy). Known for building marketing directions from zero: grew client budgets from $0 to
$150K–$230K+, consistently delivering 2–4× KPI across campaigns. Track record of launching
teams and departments from scratch, building end-to-end processes, and scaling partnerships
into long-term strategic accounts. Expertise spans integrated marketing communications,
influencer marketing, brand strategy, PR, and team leadership. Currently exploring AI
automation: building agents and workflows with Claude Code to streamline business operations
and drive efficiency.
I am passionate about meaningful brand experiences, strong stakeholder relationships, and
communication strategies that drive both business growth and long-term brand value.

PROFESSIONAL EXPERIENCE

Fitness & Dance Studio, Spain
2024 – April 2026 | Marketing and Operations Manager
Responsibilities
• Built and led a team of 10 from scratch: 7 trainers + marketing, ops, finance
• Established all business operations from zero
• Co-developed brand identity and go-to-market strategy with designer and SMM manager,
defining visual language, tone of voice, and channel mix
• Led full-funnel marketing: Instagram Ads, organic social (Instagram, TikTok, Threads),
influencer collabs, B2B partnerships, events
Key achievements
• Scaled studio from 0 to 80+ active members across 2 locations; 200%+ ROI

2020 – 2024 | Career Break
Maternity leave and family relocations following the start of the war in Ukraine.

Agency «Twiga», Ukraine — Creative, Media, PR & SMM, Marketing Services, Strategy
2019 – 2020 | Head of Influencer Marketing Department
Responsibilities
• Built a high-performing team and integrated the department into agency-wide workflows
• Founded and scaled the Influencer Marketing department from the ground up: hired, trained,
and managed a team of 3
• Owned annual budgeting, P&L planning, and departmental profitability
• Developed annual influencer strategies for PepsiCo (Pepsi, Lay's, Agusha, Mirinda, Khrustym,
Sadochok)

• Pitched influencer marketing as a new service across the agency, driving new revenue
streams
• Built the end-to-end campaign methodology (concept, mechanics, costing, blogger selection)
used in agency tenders
• Established cross-department workflows and department–client / department–blogger
interaction processes
• Trained top management and key account managers on influencer marketing fundamentals
and best practices
• Presented pitches, strategies, budgets, and performance reports to key clients
Key achievements
• Lay's NCP campaign earned 3 Effie Awards Ukraine recognitions: Bronze in Food, and 2
finalist titles in Media Innovation/Idea and Youth Marketing categories
• Contributed to winning 4 major agency tenders with influencer marketing as a core campaign
component

AIR Media-Tech (YouTube, TikTok & Google Partner), Ukraine https://air.io/en
2017 – 2019 | Senior Influencer Marketing Manager
2016 – 2017 | Influencer Marketing Manager
Led the agency's key client portfolios independently for 4 years: PepsiCo (7 brands: Pepsi,
Lay's, Agusha, Mirinda, Khrustym, Sadochok, Slovianochka) and Comfy. Joined when the team
was 2; by exit the agency had grown to 20. As Senior, supervised 4 managers with their own
portfolios.
• Developed annual influencer marketing strategies for PepsiCo brands (Pepsi, Lay's, Agusha)
• Evolved client approach from one-off integrations → long-term blogger partnerships →
ambassador clubs
• Designed creative concepts, special projects, and event formats integrating brands with
influencers
• Coordinated cross-functional teams: event managers, developers, designers, video production
• Worked across Instagram, YouTube, and TikTok, including cross-channel campaigns
• Built and managed blogger pools: 30–35 (Pepsi), 20–30 (Lay's); engaged celebrities and
million-follower influencers

Key achievements:
• Expanded the PepsiCo portfolio from 1 to 7 brands;
• Scaled flagship PepsiCo (Pepsi) account from ~$390 to ~$232,000 annual budget over 4
years;
• Built Lay's influencer direction from zero to ~$155,000 annual budget and a stable pool of 20–
30 bloggers
• Built Agusha influencer direction from zero, including the family ambassador club, to
~$155,000 annual budget
• Turned Comfy from a recovered negative case into a strategic long-term partnership: 0 → 2
brand channels and ~$73,000 annual budget
Agency "SPN Ogilvy”, Ukraine https://www.ogilvy.com/es/eng
2015 – 2016 | Account Manager | Client: Kyivstar
End-to-end project management from initial client brief to final reporting: concept development,
budgeting, approvals, coordination with internal teams and external contractors, execution, and

post-project analysis.
• B2B and B2C projects: BTL events, promotional materials, SMM, PR (media relations, press
releases, publication tracking)
• CSR educational projects: full-cycle management, partnerships with leading media outlets,
end-to-end support of invited international speakers
Key achievements:
• Scaled CSR educational projects from small-format events (50 attendees) to large-scale
events (250+ attendees) with active press participation

PepsiCo Ukraine https://www.pepsico.ua/
2014 – 2015 | PR / CSR Projects Manager
• Managed integrated CSR projects and internal communications
• Chief Editor of the monthly internal digest "PepsiCo Ukraine" (print run up to 4,000 copies)
Key achievement: Conducted offline focus groups across 6 Ukrainian cities to identify the
audience's pain points, interests, and needs; led a full relaunch of the magazine based on the
insights.

Samsung Electronics Ukraine https://www.samsung.com/ua/
2013 – 2014 | CSR Project Manager
2012 – 2013 | Brand Marketing Manager, Telecom Department
• Independent budget splitting and approval of BTL (events, POS, promo campaigns) and ATL
activities (radio, outdoor, in-theater advertising)
• Progressed to managing larger projects over time, from $6.5K up to $110K
2011 | Junior Brand Marketing Manager
• Verification of partner marketing reports for reimbursement; project documentation; SAP
operations; support in organizing partner events
Key achievement: Built the co-marketing launch & reporting procedure for partners, aligning
finance, legal, and internal management — enabling partner reimbursement.

ICS-Market, Ukraine. Retail, Warehouse & Industrial Equipment Distributor
Vendors:IBM, Honeywell, Epson, Zebra, Datalogic.
2010 – 2011 | Junior Brand Marketing Manager
Market research, BTL activities, and analytical reporting for top management and vendors.
EDUCATION
• 2026 — Claude AI by Kate Reznikova, AI: Prompt Engineering by CostCare.AI
• 2015 – 2016 — PR & Communications, Kyiv-Mohyla Business School (KMBS)
• 2007 – 2013 — Master's & Bachelor's Degree, Economics, T.Shevchenko National University
LANGUAGES English (C1 / Advanced), Ukrainian (Native), Russian (Native), Spanish (A2)