Suzanna

DIGITAL MARKETING MANAGER
Marketing Strategy | Growth Marketing | Team Leadership | Revenue Growth

PROFESSIONAL SUMMARY
Digital Marketing Manager and Marketing Strategist with 5+ years of experience in end-to-end marketing
management, strategic planning, team building, and business growth across international markets.
Experienced in building marketing departments and workflows from scratch, managing cross-functional
teams, overseeing external contractors, and coordinating integrated marketing strategies across organic social
media, paid advertising, email marketing, sales funnels, and customer retention.
Contributed to approximately $300,000 in orders within one month through partner relationship management
and commercial coordination. Experienced in managing marketing activities for businesses across the United
States and Europe, with additional freelance projects in North America and Ukraine.
Combines strategic thinking, operational leadership, creative direction, and performance monitoring to align
marketing execution with business objectives.
coordinating specialists, monitoring performance, and continuously improving marketing operations.

PROFESSIONAL EXPERIENCE
HAYDEN ISLAND CABINETS
Digital Marketing Manager | Full Marketing Management
Oregon, United States | 2024–2026
Responsible for the company’s overall marketing direction, strategic planning, execution, and coordination of
marketing activities.
● Developed and coordinated the company’s marketing strategy, aligning brand positioning, digital presence,
and promotional activities with business objectives.
● Managed organic social media strategy, content planning, and brand communication.
● Coordinated paid advertising initiatives across Google Ads and Instagram, including campaign testing and
evaluation of marketing hypotheses.
● Implemented sales funnels and email marketing sequences to support lead nurturing, customer
engagement, and conversions.
● Developed customer retention strategies and initiatives designed to encourage repeat purchases and
strengthen long-term partner relationships.
● Introduced a bonus-based incentive system encouraging customers and partners to voluntarily share
product photos, supporting user-generated content and authentic brand communication.
● Built and coordinated marketing teams and external specialist relationships, establishing workflows,
responsibilities, and execution processes.
● Oversaw marketing activities across channels, monitored deliverables and deadlines, and coordinated
improvements to ensure strategic alignment.
● Managed communication with business partners and contractors, contributing to approximately $300,000
in orders within one month.

PROFESSIONAL EXPERIENCE
TO DO CREATORS
Marketing Manager | Digital Marketing & Strategy
Germany Market | 2021–2024
● Coordinated marketing initiatives for the German market, aligning marketing activities with business objectives and
audience needs.
● Contributed to marketing strategy development, brand positioning, and digital communication.
● Organized marketing workflows and coordinated specialists and external contractors.
● Oversaw content development and marketing deliverables to maintain consistency across communication
channels.
● Supported digital marketing initiatives designed to strengthen brand visibility and audience engagement.
● Coordinated marketing execution and identified opportunities to improve processes and campaign effectiveness.
INDEPENDENT MARKETING CONSULTANT
Freelance | International Marketing Projects
United States, Canada, Switzerland, Ukraine | Five Client Projects
Provided marketing support to businesses across different industries, adapting marketing activities to individual
business objectives, audiences, and markets.
Selected projects:
1. Surveillance Industry — Ontario, Canada
Supported digital marketing and online brand positioning for a surveillance business.
Worked on marketing initiatives tailored to the local market and target audience.
2. Construction Industry — Dallas, Texas, United States
Supported marketing initiatives for a construction business, focusing on digital presence, brand communication,
and customer acquisition.

PROFESSIONAL EXPERIENCE
3. Fitness Industry — Zurich, Switzerland
Worked on digital marketing and social media initiatives tailored to the fitness industry.
4. Jewelry Brand — Ukraine
Developed social media marketing and content initiatives to strengthen brand presentation and audience
engagement.
5. Curtains & Window Treatments — Ukraine
Supported marketing activities for a curtains business, focusing on digital communication, product presentation,
and online brand development.

CORE COMPETENCIES
Marketing Strategy & Business Growth Digital Marketing & Advertising

End-to-end marketing management Organic social media strategy
Team Leadership & Operations
Marketing strategy development and Google Ads coordination
execution Instagram advertising
Building marketing teams from scratch
Market and competitor research Advertising hypothesis and creative
Managing marketing specialists and
Brand positioning and value proposition testing
external contractors
development Content marketing
Workflow development and task
Customer acquisition and retention Campaign monitoring and optimization
delegation
Lead generation and conversion
Marketing performance monitoring
optimization
Project coordination and quality control
Strategic planning and execution
oversight

Sales Funnels & Customer Retention Digital Experience & Creative Direction TECHNICAL SKILLS

Sales funnel implementation UI/UX design Google Ads | Instagram | SendPulse | Email
Email marketing and automation Website and landing page development Marketing | Marketing Automation | Social
Lead nurturing and customer re- Conversion-focused digital experiences Media Management | Sales Funnel
engagement Content planning and brand Development | Marketing Analytics | UI/UX
Customer retention systems communication Design | Website & Landing Page
Loyalty and incentive programs Marketing materials and digital Development | Project Management
User-generated content strategies presentations

KEY ACHIEVEMENTS
$300K in monthly orders: Contributed to approximately $300,000 in orders within one month through partner
relationship management and commercial coordination.
Marketing leadership: Held responsibility for overall marketing at a U.S.-based cabinetry manufacturer.
Team development: Built marketing teams from scratch and coordinated specialists across marketing activities.
Integrated marketing systems: Connected organic social media, paid advertising, email marketing, sales funnels, and
retention initiatives.
Customer retention innovation: Introduced a bonus-based system that encouraged customers and partners to
voluntarily contribute product photos.
International experience: Worked with businesses in the United States, Germany, Canada, Switzerland, and
Ukraine.

PROFESSIONAL VALUE

I build and manage marketing systems that connect strategy, people, processes, and execution. My approach
combines end-to-end marketing ownership, team leadership, customer acquisition, sales funnel development,
and customer retention to ensure that marketing activities support measurable business objectives.
I focus on identifying growth opportunities, establishing effective workflows, coordinating specialists, monitoring
performance, and continuously improving marketing operations.

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