Максим

Maxim Smirnov
Marketing Coordinator · SEO, Email & Content Campaigns
[відкрити контакти](див. вище в блоці «контактна інформація») · Telegram: @findlyten · Chisinau, Moldova · Remote (EU/US hours) · 1.5+ years experience

PROFESSIONAL SUMMARY
Marketing generalist with almost two years across an e-commerce brand and my own projects, running marketing solo
since 2025. I write briefs, build the content plan, ship email flows in Mailchimp and Klaviyo, and keep the reporting
honest. Not a designer and not a paid-media specialist — the connective tissue that makes campaigns actually go out
on time.

WORK EXPERIENCE
Freelance Marketing Coordinator — Self-employed
Dec 2025 – Present · Remote
Run marketing for my own storefront and service sites: content plan, SEO basics on Shopify, and launch posts
Two-email-a-week list for my own store in Klaviyo — small but real, repeat-order rate is what I watch
Localized campaign assets into RU/RO where needed — everything ships in two languages by default
Monthly one-page report to clients: traffic, orders, what changed, no vanity charts

Marketing Specialist — Milanto Retail (e-commerce brand)
Oct 2024 – Nov 2025 · Remote
Led content calendar for a small e-com brand: 8–10 posts/week, product launches, promos
Built 3 email flows in Klaviyo (welcome, abandoned cart, post-purchase) — abandoned-cart flow recovers 4–6% of
carts
On-page Shopify SEO: product descriptions, meta, alt tags, internal links; organic sessions grew from ~1.5k to
~2.5k/mo
Coordinated with a freelance designer and one media buyer — my job was timing and assets, not their craft

SKILLS
Email & Lifecycle: Klaviyo, Mailchimp, flows (welcome/cart/post-purchase), list hygiene, deliverability basics
Content Operations: Briefs, content calendars, UTM discipline, asset tracking, freelancer coordination
On-page SEO: Meta, alt, internal linking, product copy, GSC + GA4 reading level: honest, not guru
Reporting: GA4, Sheets dashboards, one-page client reports, changes tied to causes

TOOLS
Klaviyo — Advanced, Mailchimp — Advanced, Shopify (admin) — Intermediate, GA4 — Intermediate, Google Search
Console — Intermediate, Figma — Intermediate, Canva — Advanced, Notion — Advanced, Trello / Asana —
Intermediate, Meta Ads (own store) — Beginner, Slack — Advanced, Google Workspace — Advanced

KEY ACHIEVEMENTS
Organic sessions on Milanto store: 1.5k → 2.5k/mo
Abandoned-cart flow in Klaviyo: 4–6% carts saved
Email flows built in Klaviyo (welcome, cart, post-purchase): 3
All shipped assets EN + RU/RO: 2 languages

CERTIFICATIONS
Cambridge English B2 First (CEFR B2) — certified upper-intermediate English: reading, writing, listening, speaking.

LANGUAGES
Russian — Native · Ukrainian — Native · English — Fluent (B2+/C1) · Romanian — Conversational