Максим

Maxim Smirnov
Marketing Analyst · GA4, Dashboards, Growth Reports
[відкрити контакти](див. вище в блоці «контактна інформація») · Telegram: @findlyten · Chisinau, Moldova · Remote (EU/US hours) · 1.5+ years experience

PROFESSIONAL SUMMARY
I turn marketing noise into numbers people can act on: UTM hygiene, GA4 events, simple dashboards, honest cohort
reads. Since 2025 I've done analytics-as-a-service for small businesses that were previously deciding budget by vibes.
Sports stats side interest keeps my data-cleaning muscles honest.

WORK EXPERIENCE
Freelance Marketing Analyst — Self-employed
Dec 2025 – Present · Remote
Set up tracking + reporting for 5-6 small businesses: GA4, conversion events, UTM standards
One-page monthly dashboards clients actually open; source-level budget guidance
Cleaned two clients' GA4 setups that double-counted conversions for months

Marketing Analyst — Granoline (martech)
Oct 2024 – Nov 2025 · Remote
Owned marketing reporting: campaign performance, channel mix, funnel drop-offs
Built Looker Studio dashboards for 6 clients; manual data pulls cut by ~50%
Ran cohort and attribution reads to guide budget shifts between paid and email

SKILLS
Analytics / Reporting: GA4, funnels, cohorts, source-level reads, plain-language summaries
Tracking Hygiene: UTM standards, event naming, double-count fixes, Tag Manager basics
Dashboards: Looker Studio builds, refresh cycles, client-facing one-pagers
Testing: A/B setup discipline, honest sample-size notes, result logging

TOOLS
GA4 — Advanced, Looker Studio — Advanced, Google Sheets / Excel — Advanced, SQL (basic queries) —
Intermediate, Meta / Google Ads reports — Advanced, Klaviyo / email stats — Intermediate, HubSpot — Intermediate,
BigQuery (basics) — Basics, Tag Manager — Intermediate, Notion — Advanced, Hotjar / session tools — Working
knowledge, Amplitude — Basics

KEY ACHIEVEMENTS
Manual reporting work removed: ~50%
Client dashboards maintained: 6
GA4 setups rebuilt clean: 2
Enough to pull and join data: SQL-light

CERTIFICATIONS
Cambridge English B2 First (CEFR B2) — certified upper-intermediate English: reading, writing, listening, speaking.

LANGUAGES
Russian — Native · Ukrainian — Native · English — Fluent (B2+/C1) · Romanian — Conversational