Максим

Maxim Smirnov
PPC / Media Buyer · Google, Meta, Email Campaigns
[відкрити контакти](див. вище в блоці «контактна інформація») · Telegram: @findlyten · Chisinau, Moldova · Remote (EU/US hours) · 1.5+ years experience

PROFESSIONAL SUMMARY
Campaigns that survive more than their first week: clean structure, honest tracking, and budgets moved by data. Since
2026 I've managed small ad accounts end-to-end (generally under $10k/mo spend) and email flows for the same clients
— one person, no agency theatre.

WORK EXPERIENCE
Freelance PPC Specialist — Self-employed
Jan 2026 – Present · Remote
Manage Google/Meta accounts and email campaigns for 5-6 small businesses (services, e-com)
Rebuilt 3 broken tracking setups (GA4, conversions, UTM discipline) before touching budgets
Creative testing in cycles: hooks first, then audiences, then offers

PPC Specialist — Jarsdel Media (performance agency)
Nov 2024 – Dec 2025 · Remote
Google Ads and Meta for 8-10 client accounts: structure, bidding, negatives, landing feedback
Cut wasted spend ~20% on a lead-gen account by search-term pruning and geo fixes
Weekly client reports in plain language; budget changes documented

SKILLS
PPC (Google): Structure, bidding, negatives, search-term hygiene, conversion tracking
Paid Social (Meta): Creative testing, audiences, pacing, fatigue monitoring
Email Marketing: Flows (welcome, cart, win-back), list hygiene, deliverability basics
Reporting: Plain-language weekly client reports, UTM discipline, budget tracking

TOOLS
Google Ads — Advanced, Meta Ads Manager — Advanced, GA4 — Advanced, Google Tag Manager — Intermediate,
Klaviyo — Advanced, Mailchimp — Intermediate, Looker Studio — Intermediate, Sheets / Excel — Advanced, Canva /
creative briefs — Advanced, Shopify — Intermediate, TikTok Ads — Basics, YouTube (creative testing) — Basics

KEY ACHIEVEMENTS
Wasted spend cut on a lead-gen account: ~20%
Typical account size I run solo: < $10k/mo
Tracking setups rebuilt clean: 3
Both channels, one owner: Email + Ads

CERTIFICATIONS
Cambridge English B2 First (CEFR B2) — certified upper-intermediate English: reading, writing, listening, speaking.

LANGUAGES
Russian — Native · Ukrainian — Native · English — Fluent (B2+/C1) · Romanian — Conversational