Вероніка

VERONIKA RADCHENKO
CEO/ MANAGING DIRECTOR, BUSINESS TRANSFORMATION,
P&L, OPERATIONS, GROWTH
Kyiv, Ukraine, [відкрити контакти](див. вище в блоці «контактна інформація»), [відкрити контакти](див. вище в блоці «контактна інформація»),
[відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SUMMARY
CEO / Managing Director with 10+ years of experience leading businesses through growth, transformation and complex operational change. Proven track record of owning multi-million P&Ls, restructuring teams and operating models, improving profitability and turning complex environments into disciplined, scalable businesses. Combines strategic leadership with hands-on execution across operations, commercial, digital and e-commerce, with strong experience in crisis management, monetization and business transformation.

WORK EXPERIENCE
MYDUTYFREE | CEO/Growth & Operations Lead
2025 – Present

• Drove a 21% increase in monthly profit for an omnichannel digital commerce platform by successfully launching a new advertising monetization stream and optimizing the funnel to increase Average Order Value (AOV).
• Managed end-to-end P&L and product development across a website and 2 mobile apps, reducing operational costs by 36% through strict, data-driven financial discipline and unit economics optimization.
• Developed and strengthened C-level relationships with offline retail partners, designing tailored business plans that bridged digital acquisition with physical duty-free sales.
• Led and coached a cross-functional team across product, growth, and operations, prioritizing talent development and high-performing, agile execution.
• Managed the business through a strategic ownership/asset transition, ensuring operational continuity, partner management and an orderly handover of the platform and business processes.

GTM & Growth Advisor (Self-Employed)
2023 – 2025
• Advised early-stage and expanding businesses on Go-to-Market (GTM) strategy, international market entry, and operational setup, translating customer insights into scalable growth models.
• Built comprehensive unit economics models (LTV, CAC, payback, ROAS), helping clients achieve predictable revenue streams and sustainable scaling.
Havas Village Ukraine, Media Business Director/Chief Growth Officer
2021 – 2023
• Drove a 14% increase in media turnover and a 7% growth in overall profitability across the agency group by successfully acquiring new enterprise clients and leading high-impact multi-market pitches.
• Navigated critical business disruptions in 2022 by implementing rapid-response operational strategies and collaborating seamlessly with international group agencies, ensuring business continuity and client retention.
• Positioned the company as an industry thought leader and strengthened global C-level relationships by co-presenting with agency owners at the Havas Café during the 2022 Cannes Lions International Festival of Creativity.
• Built and led a high-performing, dynamic cross-functional team across media, creative, and analytics, designing custom omnichannel solutions that aligned with advanced advertisers' business goals.
NGO Association of Corporate Security Professionals / Sayenko Kharenko, Executive Director/Development Director
Oct 2019 – Aug 2021
Owned full P&L and financial performance, successfully launched the digital product OblavaBot, led high-level PR/GR initiatives, and enhanced operational governance.
Genesis Media | Head of Monetization, Dec 2016 – Jun 2017
Designed scalable revenue strategies and advanced monetization models to drive business visibility in the tech sector.
Media Partnership (MGU, SCM Holding) | CEO, Sales House,
Dec 2012 – Jul 2014
• Took over a 30+ person commercial organization during a period of business and leadership change, executing a full turnaround of the team, commercial strategy and operating model.
• Restructured the organization and rebuilt the commercial team, establishing a performance-driven sales culture while significantly optimizing operating costs.
• Stabilized commercial performance and subsequently delivered 65% revenue growth, closing multi-million-dollar annual agreements with major advertisers and media agencies.
• Rebuilt strategic C-level relationships across the market and strengthened the company's position as a leading media partner for major national and international brands.
ANOTHER LEADERSHIP ROLES
OMD Optimum Media & Aegis Media Group: TV Trading Director & Buying Director. Held leading commercial positions at the #1 ranked media agencies in the market. Managed large-scale media buying, international deals across Europe and the Middle East, and ensured top-tier commercial efficiency.
Early career: Buyer, Administrator at AMM/Vizeum, Vodafone.

EDUCATION & LANGUAGES
NTUU KPI | Higher Education (2001–2007)
Languages: Ukrainian (Native), English (Fluent / Advanced)