Контактна інформація

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Досвід роботи

Head of Digital

з 07.2025 по нині (1 рік 5 місяців)
Gepur, Дистанційно (Легка промисловість)

Fashion e-commerce (women's clothing): thousands of orders per month, ~4,000 SKUs, ad budget up to UAH 2M/month.

Results:
- In a market shrinking due to the war: year-over-year growth in paid-channel revenue and +30% traffic from Google Ads.
- Introduced profit-based digital budgeting: together with the finance team, set a minimum ROAS and a growth plan for each channel.
- Personally launched and run advertising in ChatGPT (OpenAI Ads) as a new acquisition channel.
- Launched marketing for the group's D2C brand in the US (Shopify, Google Ads).

Responsibilities:
- Lead a team of 5 in-house specialists (Google Ads, Meta Ads, SEO, Retention) plus contractors (CRO, UI/UX audit, data analytics, production); coordinate content, copywriting and design teams.
- Digital strategy and budget allocation across acquisition and retention; control of ROAS, CAC and spend.
- Performance: Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube) and Meta Ads (Advantage+).
- SEO and retention strategy (email, Viber, push).
- Tracking and analytics: GTM → GA4, Meta Conversions API, remarketing audiences.
- Mobile app: install campaigns, AppsFlyer integration with ad platforms.
- Launch and promotion of an AI virtual try-on beta on the website and app.
- Experimentation process (GrowthBook + GA4): hypotheses, sample size and test duration, specs for developers.
- Google Merchant Center feed optimization for Shopping, PMax and AI search.
- Performance side of the company rebrand; MVP of an AI bot on Claude API giving the team access to GA4 data.

Marketing Director

з 11.2023 по 07.2025 (1 рік 9 місяців)
Pobedov (now Slavni), Дистанційно (Легка промисловість)

Men's fashion brand with in-house production: ~40 employees, revenue ~UAH 6M/month, ad budget ~UAH 1M/month; main channels Instagram and website.

- Owned marketing strategy, budget, market and competitor analysis, team motivation.
- Team of 4 in-house plus an IT team (staff and contractors) for website development and support.
- Took the brand to the key Ukrainian marketplaces and price aggregators; when their traffic fell and fees rose, exited based on unit economics and reallocated the budget.
- SEO, PPC, SMM, campaign performance analysis, strategy sessions and sprints.

Marketing Director

з 05.2023 по 08.2023 (4 місяці)
Hajus AG, Дистанційно (Роздрібна торгівля)

German retailer: 12 EU countries, 4 sub-brands (baby products, home coolers, women's lingerie, home & garden), turnover ~€10M/month, ad budget ~€150k/month.
Brief: stop a steady decline in online sales; PPC drove ~70% of revenue.

- Rebuilt the PPC department from scratch: replaced the team including its head, led the function myself, hired and trained new specialists.
- Brought sales back to pre-decline levels within 4 months.
- Sales plan by channel and country; daily control of CR, cost-of-sales ratio and performance by channel, brand and category; team KPIs.

Marketing Manager

з 05.2022 по 03.2023 (11 місяців)
Endorphone, Дистанційно (Роздрібна торгівля)

- Marketing audit, strategy, audience segmentation (JTBD), CRO.
- Built an in-house and outsourced team; briefed and managed contractors (PPC, design, front-end, copywriting, SMM).
- Ran paid social myself.
- Tested entry into Spain, Italy and France.

Marketing Director

з 05.2020 по 04.2022 (2 роки)
Svet Agency, Харків (Маркетинг, реклама, PR)

Marketing director of the agency and outsourced CMO for its clients.

- Dozens of projects, including Volvo, Dom Plus, E-Ticket, municipal projects (parking, healthcare reform), a concierge service in Monaco and retail.
- Strategies covering performance marketing, positioning, tone of voice, SERM and SMM.
- Led client marketing teams and contractors (design, SMM, PPC, Facebook Ads, sociological research).
- Mentored junior specialists; sold agency services to decision-makers.

Marketing Specialist

з 10.2019 по 03.2020 (6 місяців)
WEB-MACHINE, Харків (Маркетинг, реклама, PR)

- Google Ads and Facebook Ads for the agency and its clients (on my own and with the PPC team).
- SMM strategies for clients; market and competitor research; SEO and SERM specs.
- Organized work of in-house specialists; agency website (Joomla).

Marketing Specialist

з 03.2019 по 10.2019 (8 місяців)
DeniGroup, Харків (IT)

- Built marketing from scratch: Google Ads, Facebook/Instagram Ads, social media, website improvements (OpenCart).
- During scaling, brought in and managed SEO, PPC, SMM and design contractors.
- Desk and field research of the market and audience; search for new acquisition channels.

Operations Director

з 04.2016 по 12.2018 (2 роки 9 місяців)
ARMAK LLC, Moscow, Інші країни (Автобізнес та автосервіс)

Achievements:
- Turnover +~250%, profit ×3, headcount ×2.
- Designed a workflow that cut warranty cases to almost zero.
- Introduced sales scripts and social media as a sales channel, reducing dependence on paid search.

Responsibilities: contracts with clients, CRM reporting, scheduling of specialists and sales, hiring, online and offline promotion strategy; acted as CEO in his absence.

Освіта

Kharkiv National Automobile and Highway University

Transport Systems, Харків
Вища, з 2012 по 2017 (5 років)

Додаткова освіта та сертифікати

Udemy: Google Ads, Facebook Ads, SEO, Business Analytics, Marketing Fundamentals, Python, HTML/CSS/JavaScript

Online courses

Знання і навички

• Bitrix24
• Trello
• AmoCRM
• Worksection
• Google Ads
• Meta Ads
• TikTok Ads
• Microsoft Ads
• LinkedIn Ads
• Pinterest Ads
• OpenAI Ads
• Google Analytics 4
• Google Tag Manager
• Meta Conversions API
• Looker Studio
• Power BI
• SQL
• Python
• Google Merchant Center
• AppsFlyer
• Firebase
• Microsoft Clarity
• Google Search Console
• Ahrefs
• Semrush
• Serpstat
• ESputnik
• SendPulse
• KeyCRM
• Shopify
• WooCommerce
• Magento
• Rozetka
• Prom.ua
• Figma
• Jira
• Make
• N8n
• Claude Code
• Користувач ChatGPT
• A/B-тестування
• Юніт-економіка
• P&L
• Бюджетування
• Digital-стратегія
• Performance marketing
• Управління командою
• Антикризове управління

Знання мов

• Англійська — середній
• Українська — вільно

Додаткова інформація

Head of Digital | E-commerce & Performance Marketing

Head of Digital with 11 years in marketing, 7 of them in leadership roles, including fashion and e-commerce. I currently run a digital department with an ad budget of up to UAH 2M/month across Google Ads, Meta Ads, SEO and Retention.

Strengths: performance marketing, analytics (GA4, GTM, Looker Studio, SQL, Python), profit-based budgeting, building and turning around teams. At a German retailer (12 EU countries, €150k/month ad spend) I rebuilt the PPC department and brought sales back to pre-decline levels within 4 months.

As a leader I am hands-on, analytical and take the team from task to result. Looking for a remote Head of Digital role in e-commerce, D2C or a product company. Full-time.

Languages: Ukrainian — fluent (C2), English — intermediate (B1), Russian — fluent.

References from every employer available on request.