Контактна інформація

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Досвід роботи

General Manager of Marketing Department

з 06.2017 по 09.2020 (3 роки 3 місяці)
SUBARU UKRAINE LLC, Київ (Japanese automotive company)

••Developing the marketing plan in line with company objectives.
•Analysis of market data, current market conditions and competitor information.
•Analysis of market trends and providing recommendations of changes for marketing and business development strategies based on analysis and customers insights.
•Conducted the market research by Ipsos Ukraine to determine market requirements for existing and future products and customer priorities by choosing the products.
•Planning and implementing promotional campaigns, events and for customer loyalty.
•Overall responsibility for brand management and corporate identity.
•Formulated, directed and coordinated marketing activities and polices to promote products and services.
•Assisting and supporting sales team in product positioning, branding and pricing.
•Offering expert advice to develop innovative digital advertising, public relations, social media, events.
•Developing, managing and controlling the marketing budget.
•Directing the hiring, training and performance evaluations of marketing staff and oversee their daily activities.
•Deepening relationships with all agencies and business partners to ensure the most effective messaging and position of company.
Achievements:
•Drove the development and implementation promotional digital strategies that resulted in improved efficiency by getting new clients and changing the subarist’s ratio from 50% till 30%. New clients -70%.
•Initiated and completed the development of new site from scratch for SUL and all dealers to integrate the unified brand identity and to be more customer-friendly.
•Initiated and completed the project of redesign of dealer show-rooms to add brand value – safety and active lifestyle.
•Made the new process of supplier provider choosing on transparent tender basis that resulted in saving the yearly marketing budget by 30%.
•Initiated and conducted the decentralization of marketing budget and activities for regional dealers specially by new model launching events which leads to sales increase in regions.
•Initiated many new projects for the company (cooperation with Gulliver, working with bloggers and opinion leaders, social projects, sponsorship of triathlon) that increased brand awareness till 53% - the best results from 2015.

Marketing and Sales Manager

з 05.2015 по 05.2017 (2 роки)
LTD KORONA GROUP, Київ (German paints, enamel and protective coating producer)

••Researched and analyzed growth opportunities for paint markets in Hungary, Russia.
•Revised the company's product portfolio and developed the product/business strategy, developed pricing policy.
•Developed sales and marketing plan to expand sales operations in a new markets (Hungary, Russia).
•Conducting bottom-up reorganization of international sales in preparation of a major new product release.
•Created new image of products and logo for retail market in Hungary, Russia.
•Developed new strategy for Ukrainian market, launched new products and redesign of existing product line in order to increase sales and brand loyalty.
•Developed digital promotion strategies and implemented e-commerce programs in Ukraine.
Achievements:
•Started retail sales with new launched products on retail market in Hungary.
•Increased retail sales on Ukrainian market by 200%.
•Launched the production of new products from scratch.

Head of Marketing Communications & PR

з 01.2002 по 01.2014 (12 років)
DP Caparol Ukraine, Київ (German paints, enamel and protective coating producer)

••Designed, implemented & facilitated an effective marketing strategy and plan.
•Hired and trained the team of five marketing professionals (marketing manager, brand manager, advertisement manager, designer, PR manager).
•Carried out effective research & intelligence into competitor products & other trends.
•Managed and controlled marketing budgets.
•Directed development of interactive, direct marketing, media, creative, sales promotion, online and PR strategies.
•Developed partnerships & relationships with third parties to meet strategic objectives.
•Identified key marketing opportunities and directed development of business-to-consumer, business-to-business marketing programs that drove incremental annual sales.
•Developed the concept and layout of company's own retail network.
•Implemented the project management in the company.
Achievements:
•Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and increase of Alpina brand awareness from almost zero till 25%.
•Implemented successful sales promotion programs resulting in sales increase of over 30%.
•Pioneered a breakthrough PR strategy and sponsorship programs improving ROI by nearly 100%.
•Initiated, hired and trained in-house designer resulting in annual savings of over 30% for layouts of printing and POS-materials.

Marketing assistant

з 08.1997 по 01.2002 (4 роки 5 місяців)
RANBAXY LABORATORIES LIMITED, Київ (The international pharmaceutical company)

•Participated in all marketing activities, including development POS-materials for the promotion of products;
•During job-rotation worked with Finance team and got experience in logistic, distribution and product contribution (gross profit) analysis.

Освіта

The Chartered Institute of Marketing (Great Britain)

Major: Effective Management, Marketing Customer Interface, Marketing Planning, Marketing Research, Kiev
Вища, з 2002 по 2004 (1 рік 9 місяців)

The State Teachers’ Training University

Faculty of Foreign Languages, Vinnitsa
Вища, з 1992 по 1997 (4 роки 9 місяців)

Додаткова освіта та сертифікати

Online Marketing and Online Tools, Darmstadt, Germany

July 2013

Color Workshop - World Trends in Colors and Color Combinations, Berlin, Germany

2013

Effective Negotiations in Caparol Company

June 2004

Effective Sales in Caparol Company

April 2004

Skills of Effective Sales

Jan-Feb 2003

Skills of Effective Communications and Negotiations

February 2000

Skills of Effective Negotiations

December 1997

Excel courses

2019, 1 month

PowerPointer Presentation Skills

2019, 1 month

Finance courses

2020, 2 months

Знання і навички

Знання мов

• Англійська — просунутий
• Німецька — середній

Додаткова інформація

Driving License B