Резюме от 15 ноября 2017

Стародуб Юлия

Marketing Communications Manager

Полная занятость.

Дата рождения:
24 ноября 1982 (34 года)
Город:
Киев


Контактная информация

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Опыт работы

Marketing Officer

с 02.2017 по 05.2017 (3 месяца)
Loriblu, Киев (24 stores – Loriblu, Eterna, Eduard Dressler, Hiltl, Maestrami, Fynch-Hatton, N.Uno Porter – Ukraine, Russia, Kazakhstan)

Responsibilities:
•Defining overall marketing strategy for N.Uno Porter & Loriblu stores (7 brands, 24 stores in Ukraine, Russia, Kazakhstan);
•Working out of media plans within budget & implementation of integrated advertising campaigns of Loriblu, Eterna, Eduard Dressler concept stores;
•Collaboration with brand representatives in order to establish common marketing budgets;
•Conducting in-depth consumer analysis to determine the image/demand of a brand;
•Organization of new stores opening and distribution POS materials (packages, catalogues, posters, souvenir products);
•Loyalty program re-launching;
•Coordinating communications with shopping mall marketing departments and drafting activity calendar;
•Developing sales promotion program in line with sales objectives;
•Building up relationships with Media and opinion leaders (stylists, tv presenters);
•Preparing marketing activity report and budget compensation reports;

Marketing Director (maternity leave position)

с 06.2015 по 02.2016 (8 месяцев)
Premier Palace Hotel, Киев (Hotel, Terracotta and Atmosfera restaurants, fitness club, catering service)

Responsibilities:
•Leading marketing team;
•Planning and managing marketing budget;
•Design and implementation marketing strategy for hotel, fitness club, restaurants, catering service;
•Coordinating all external communications;
•Organization of events: restaurant opening, musical jazz evenings, sport children’s holidays, culinary master class, food festival;
•Developing and building up relationships with Media;
•Launching a new corporate web site www.phnr.com ;
•Organization of photo shootings.

Head of Marketing Communication

с 10.2010 по наст. время (7 лет 1 месяц)
Planet Fitness, Киев (Fitness club chain)

Responsibilities:
• Responsible for all corporate marketing activities;
• Setting, overseeing and managing marketing budget;
• Developing annual brand plan in partnership with the sales teams.
•Implementation of integrated advertising campaigns: outdoor, digital, press, radio, direct mail;
•Drafting promotion materials (press-releases, articles, video);
•Managing online campaigns, web site, use of digital/social media.
•Launching campaigns and full-scale promotion of new fitness clubs;
•Managing daily activities with PR, press;
•Develop partnerships & relationships with third parties;
•Analysis of the effectiveness of advertising campaigns.
Achievement:
• Launched 2 new fitness clubs;

Marketing Coordinator

с 05.2008 по 10.2009 (1 год 5 месяцев)
Delicacy House DELIGHT, Киев (Premium supermarket chain)

Responsibilities:
•Market launching new brand – Delicacy House Delight;
•Developing brand book and brand positioning;
•Setting marketing budget and media planning;
•Preparation and conducting comprehensive advertising campaigns;
•Building up relationships with target Media an journalists;
•Developing partnerships & relationships with third parties to increase brand popularity among target consumers;
•Organization of concept stores opening;
•Conducting sales promotion actions: in-store promotion, food festivals, tasting;
•Developing loyalty program – Marcom Privilege Card;
•Launching the corporate magazine - Delight.
•Monitoring & reporting to senior managers on the effectiveness of campaigns.
Achievement:
•Launched a retail chain of a new format;
•Organized the company’s marketing “from scratch”

Marketing Manager

с 01.2007 по 05.2008 (1 год 4 месяца)
Audi Center Kyiv Yug, Киев (Audi AG official dealer)

Responsibilities:
•Development and implementation of the loyalty program;
•Launching the corporate magazine Audi Review;
•Conducting sponsorship events, test-drives;
•Realization of corporate identity standards of Audi;
•Analysis of the sales efficiency (Mystery shopping).
Achievement:
•Best Audi dealer in the sphere of marketing and advertisement in 2007.

Marketing Manager

с 01.2006 по 11.2006 (10 месяцев)
Merx, Киев (Ukrainian furniture company)

Responsibilities:
•Setting marketing budget and media planning;
•Developing and realization of national promo actions;
•Launching new products;
•Coordinating participation at diverse exhibitions;
•Development and content management of the website;
Achievement:
•Successful marketing management of two product categories.


Образование

National Technical University of Ukraine «Kyiv Polytechnic Institute»

Management and Marketing Faculty, Specialization Organization Manager, Киев

Высшее, с 09.2000 по 06.2005 (4 года 9 месяцев)


Дополнительное образование

  • Course Corporate Social Responsibility Manager (2012-2013, 6 месяцев)
  • Seminar Business English (2008-2012, 4 года)
  • Course Crisis Management Communications (2010)
  • Course of Marketing Communications from Audi (2007)
  • Course German language (2003-2006)

Знание языков

  • Украинский — эксперт
  • Русский — эксперт
  • Английский — эксперт
  • Немецкий — начинающий

Дополнительная информация

Work experience – 10 years in marketing communications.
A highly professional, dynamic and driven Marketing Manager with vast experience of organizing the company’s marketing “from scratch”, rebranding, launching concept stores and corporate magazine.
Now looking for a new and challenging managerial position, one which will make best use of my existing skills and also further my professional development.


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