Резюме від 18 грудня 2020 PRO

Tatyana

Senior Marketing Manager

Зайнятість:
Повна зайнятість.
Вік:
43 роки
Місто:
Київ

Контактна інформація

Шукач вказав телефон, ел. пошту та адресу.

Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.

Досвід роботи

Communication for Development Consultant

з 08.2020 по нині (3 роки 9 місяців)
UNICEF Ukraine, Київ (United Nations Children’s Fund)

Main responsibilities:
• Support in coordinating, ensuring quality, and providing technical follow-ups to the C4D activities in ECE and WASH related to covid-19 pandemic response.
• Support to monitoring of the activities progress (media, digital KPIs) and drafting regular programme updates.
• Meeting with selected LTA companies on scope of work and finalization of assignments
• Support launching and rolling-out a complex multimedia campaign on ECE including online platform, chat-bot in Viber and Telegram, OOH campaign strengthened with tailored social media content, animated visuals for LED screens, creative videos for TV and online distribution, and other campaign tools.
• Developing and rolling-out campaign Hygiene Promotion in Schools and Online
• Developing analytical and report materials for the project

English Language Teacher

з 10.2018 по 08.2020 (1 рік 10 місяців)
EDUA Group, General Education Institution “EDUCATION FOCUS”, Prague (Education and science)

Main Responsibilities:
•Plan, prepare and deliver high quality English language teaching taking into account individual learning styles
•Monitor progress and provide regular feedback to help manage students’ performance throughout the course, and actively promote learner autonomy
•Contribute to the development, evaluation, and improvement of English language courses, materials and related services, in order to meet students’ needs by actively working as a member of the teaching team
•Complete teaching related administrative tasks to specified standards (registers, lessons records, mid-course and end-of-course reports, feedback forms, evaluations)

Senior Brand Manager

з 10.2016 по 08.2018 (1 рік 10 місяців)
De'Longhi Ukraine, Kyiv (SDA)

Main responsibilities:
•Annual brand marketing plans development and implementation
•Establish partnership agreement and implement communication campaigns
•Create Social Media Strategy, implement and track the on-going results
•ATL/BTL promo & events development, implementation and control
•Lead the partnership with charity organization
•New Product Launches
•Market Research
•Budget execution
•Category Management
•Media & digital planning
•Agencies work supervision, collaboration with HQ marketing team
Main achievements:
•Annual Braun Growth in Value (2017 vs 2016) + 26%
•Leading position in Ironing Systems Category, Y2017
•Successful partnership with Ukrainian Fashion Week (Best Practice within the company)
•Collaboration with well-known Ukrainian designer Andre Tan as a brand ambassador for Braun Ironing Systems
•Category Management Implementation in Hand Blenders, Ironing Systems & Irons, Coffee
•Charity project with Tabletochki Fund

Senior Brand Manager

з 09.2007 по 10.2016 (9 років 1 місяць)
International Media Centre “STB”, Київ (Media)

Main responsibilities:
•Launch and support of new TV products
•Market overview and analysis
•Development and implementation of behaviour change campaigns for social projects
•Tendering (UK, Germany, France)
•Rebranding
•Cross-functional processes management
Main achievements:
•Successful TV programmes launches (So You Think You Can Dance, Ukraine’s Got Talent, Masterchef)
•Successful launch of social projects “Honey, we are killing our children”, “Pregnant in 16” changing the attitude of the viewers towards the topics under consideration
•STB channel rebranding
•Vikna news rebranding
•Vikna news studio rebranding

Brand Manager TM “Brahma” & Innovations

з 05.2003 по 08.2007 (4 роки 3 місяці)
OJSC “SUN Interbrew Ukraine”, Київ (Food industry)

Main responsibilities:
•New Product Development process
•Cooperation with Advertising agencies
•Negotiating with suppliers
Main achievements:
•Launch “Brahma” – the best Brahma launch campaign in the world
•Stella Artois can
•Sensible drinking social campaign launch

Global Brands Brand Manager Assistant May 2004 – Jan 2006
Marketing Department Assistant May 2003 – May 2004

Освіта

Charter Institute of Marketing

Marketing, Київ
Вища, з 2007 по 2008 (1 рік)

National Technical University of Ukraine “Kyiv Polytechnic Institute”

Linguistic, Technical translator, Kyiv
Вища, з 1997 по 2002 (4 роки 10 місяців)

Додаткова освіта та сертифікати

Netology: Digital Marketing

2018, 4 months

Знання мов

  • Англійська — вільно
  • Українська — вільно
  • Російська — вільно
  • Чеська — початковий

Додаткова інформація

Creative professional with over 15 years’ experience in marketing, social marketing, digital communication, behavior change communication and a proven track record of successful projects from initial concept through completion. High energy, results-oriented leader with respect for the views and contributions of other team members. Talent for building cohesive teams with strong solving problems skills on client’s side as well as on the side of creative agencies, able to manage time-sensitive projects. Recognized for innovative marketing & social media strategies for consumer engagement.

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