Контактна інформація

Шукач вказав телефон , ел. пошту та Facebook.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/5665967/

Досвід роботи

Senior PPC Specialist

з 02.2025 по 05.2026 (1 рік 4 місяці)
MyHomeQuote, Дистанційно (IT)

Geo: USA
Project: “MyHomeQuote” – Home Improvement Lead Generation Platform
Goal: Leads, Purchases
KPIs: CPL, ROAS
Platforms: Google Ads, Meta Ads

Key responsibilities:
• Developing and executing multi-channel PPC strategy across home improvement verticals (roofing, bathroom remodeling, solar, windows), focused on scalable growth.
• Managing high-intent Search and Media campaigns across Google Ads and Meta Ads to capture demand and drive qualified leads.
• Continuously testing and optimizing audiences, including geo (DMA/ZIP), intent-based segments, and lookalikes to improve lead quality.
• Creating and testing ad creatives aligned with homeowner intent to increase conversion rates and engagement.
• Conducting deep performance analysis (App rate, Sold rate, ROAS) and optimizing campaigns toward high-quality leads and revenue.

Senior PPC Specialist

з 01.2024 по 02.2025 (1 рік 2 місяці)
Wooxy, Дистанційно (IT)

Geo: USA, Europe
Project: “Wooxy” – Omnichannel Marketing & Email Automation Platform
Goals: Demo Requests, Free Trials, Qualified Leads
KPIs: CPL, CPR, CAC, ROAS

Key Responsibilities:
• Developing and scaling multi-channel PPC strategies across SaaS and B2B lead generation campaigns focused on revenue growth and pipeline generation.
• Managing high-intent campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads to drive demo requests and free trial signups.
• Launching and optimizing Search, Demand Gen, Performance Max, and remarketing campaigns to improve conversion efficiency and lead quality.
• Building and testing audience strategies using CRM data, customer match lists, remarketing segments, and intent-based targeting.
• Creating and testing conversion-focused ad creatives and landing page messaging aligned with different funnel stages and ICPs.
• Implementing and optimizing tracking infrastructure using GA4, GTM, and CRM integrations to improve attribution accuracy and campaign decision-making.
• Analyzing campaign performance across CPL, CAC, ROAS, and pipeline quality metrics to scale profitable acquisition channels.

Senior PPC Specialist

з 03.2023 по 09.2024 (1 рік 7 місяців)
Wezom, IT-компания, Дистанційно (IT)

Geo: Ukraine, USA
Project: “WEZOM” - Software Development Company
Goal: Leads, Purchases
KPIs: CPL, ROAS
Platforms: Google Ads, Meta Ads, Bing Ads, LinkedIn Ads

Key responsibilities:
・Developing of a comprehensive PPC strategy for obtaining quality leads.
・Creating, managing and optimizing different types of campaigns.
・Preparing a technical tasks for the production of ad creatives.
・Tracking, reporting, and providing analysis on all performance metrics. Adjusting PPC strategy accordingly.
・Working closely with content and development teams to implement and consistently optimize campaign landing pages.

Senior PPC Specialist

з 02.2023 по 01.2025 (2 роки)
GoITeens, Дистанційно (Освіта, наука)

Geo: Ukraine, Europe
Project: “GoITeens” - IT Academy for Teens and Kids
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROMI
Platforms: Google Ads, DV360, Meta Ads

Key responsibilities:
・Creating paid campaigns in Google Ads, Meta Ads, DV360 from scratch.
・Managing performance of paid campaigns to reach target metrics and monthly lead generation goals
・Optimized campaigns through effective A/B split-testing of audiences, ad creatives, keywords, and landing pages.

Senior PPC Specialist

з 02.2022 по 02.2023 (1 рік)
MagneticOne, Дистанційно (IT)

Geo: Ukraine, Europe, USA
Project: “Yaware Time Tracker” SAAS
Goals: Registrations, Purchases
KPIs: CPR, CAC, CLTV
Platforms: Google Ads, Meta Ads, Microsoft (Bing) Ads, LinkedIn Ads

Key Responsibilities:
・Developing and managing PPC campaigns to promote Yaware's time-tracking solutions, improving brand visibility and driving targeted registrations.
・Executing audience segmentation and tailoring ad copy for key industries, resulting in higher engagement and registration rates.
・Conducting competitor analysis to improve campaign positioning in the market.
・Optimizing landing pages for conversions, focusing on productivity and time management features.
・Monitoring campaign metrics to optimize budget allocation and maximize ROMI.

PPC Specialist

з 10.2020 по 03.2022 (1 рік 6 місяців)
IT Dev Group, Дистанційно (IT)

Geo: USA
Projects: Moving Services, Home Services
Goal: Leads, Purchases
KPIs: CPL, CAC
Platforms: Google Ads, Local Service Ads, Facebook Ads

Key Responsibilities:
・Managing PPC campaigns for USA-based projects, focusing on lead generation.
・Optimizing Google, Bing, and Facebook Ads campaigns to meet CPL targets, ensuring cost-effective lead acquisition.
・Utilizing Google Ads Editor, Google Tag Manager, and Google Analytics to track, analyze, and improve campaign performance.
・Conducting in-depth data analysis with Hotjar to enhance user engagement and boost conversion rates.
・Developing ad creatives and audience strategies to maximize reach and effectiveness across different platforms.

PPC Specialist

з 05.2019 по 10.2020 (1 рік 6 місяців)
BSG, Дистанційно (IT)

Geo: Ukraine, USA, Europe
Project: “BSG” - CPaaS Platform
Goals: Registrations, Purchases
KPIs: CPR, CAC, CLTV
Platform: Google Ads, Microsoft (Bing) Ads

Key Responsibilities:
・Leading PPC campaigns across Ukraine, USA, and Europe for the BSG CPaaS platform, targeting user registrations.
・Optimizing campaigns on Google and Bing Ads, focusing on lowering cost per registration (CPR) while enhancing customer acquisition (CAC) and lifetime value (CLTV).
・Employing tools such as Google Tag Manager, Google Analytics, and Hotjar for tracking campaign performance and improving ad effectiveness.
・Enhancing targeting and bidding strategies to increase campaign efficiency and drive high-quality leads at a reduced CAC.
・Conducting A/B testing on landing page elements to determine the most effective layouts and content.

PPC Specialist

з 01.2018 по 05.2019 (1 рік 5 місяців)
Devellar, Київ (IT)

Geo: USA, UK
Projects: Resume Writing Services, Essay Writing Services
Goal: Purchases
KPIs: CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads, Microsoft (Bing) Ads, LinkedIn Ads, Quora Ads

Key responsibilities:
・Driving PPC campaigns for Resume and Essay Writing services targeting the USA and UK, with a focus on scaling purchases.
・Enhancing ad performance across Google, Bing, Facebook, Quora Ads focusing on optimizing CAC, CLTV, and ROAS.
・Conducting in-depth data analysis to refine bidding strategies and targeting.
・Leveraging user interaction insights from Hotjar to enhance the efficiency of the conversion funnel.
・Collaborating with creative and development teams to design impactful ad assets and optimize landing pages, driving higher engagement and click-through rates.

Освіта

КНЕУ

Фінанси, Київ
Вища, з 2005 по 2010 (5 років)

Додаткова освіта та сертифікати

Google Ads Search, Google Ads Display, Google Ads Video, Google Analytics, Meta Certified Digital Marketing Associate

2022

Знання і навички

• Adobe Photoshop
• MS Excel
• Google Ads
• Google Analytics
• WordPress
• Facebook Ads Manager
• Google Tag Manager
• Facebook
• Ability to analyze
• Tilda
• Adobe Lightroom
• Google
• Advertising
• Hotjar
• Adobe
• TikTok
• Bing
• LinkedIn
• Microsoft Ads
• TikTok Ads
• Налаштування контекстної реклами
• Розробка маркетингової стратегії
• Лідогенерація
• Уміння аналізувати
• Digital-маркетинг
• Сумлінність
• Розрахунок ROMI

Знання мов

Англійська — вище середнього