Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/6192705/

Досвід роботи

Team Lead of Performance Marketing (iGaming)

з 03.2025 по 06.2026 (1 рік 4 місяці)
Upstars, Київ (Маркетинг, реклама, PR)

Led a team of 10 performance marketers focused on paid traffic acquisition for iGaming products across B2C and B2B directions.

Responsibilities & achievements:

- Managed monthly ad budgets of $300,000–400,000 across Google Ads (Search, Demand Gen, UAC)

- Built and optimized cross-team workflows to improve traffic quality — collaborated with Product, Analytics, and other departments to align acquisition strategy

- Drove traffic for the company's own B2C product and for external advertising networks (B2B)

- Established team processes: task distribution, KPI tracking, performance reviews

Head of Performance Marketing (iGaming)

з 03.2024 по 12.2024 (10 місяців)
Adspectra / Allin, Київ (Маркетинг, реклама, PR)

- Built the Google performance department from scratch —
structured and scaled sub-teams: Farm, PPC Buying, UAC, Web,
Affiliate

- Conducted interviews and independently formed each sub-
department; defined roles, responsibilities, and team structure

- Developed business plans and execution roadmaps for
individual employees and the department as a whole

- Sourced and implemented tools and resources required for all
sub-teams to operate effectively

- Designed and adjusted salary structures and bonus grids

- Built full infrastructure: tracker configuration, account
databases, cloaking systems, prelanders, PWA

- Core objective achieved: built a self-sufficient department
generating profit without additional investment

Team Lead of Performance Marketing (iGaming)

з 09.2023 по 03.2024 (7 місяців)
Fruitwalk, Київ (Маркетинг, реклама, PR)

- Traffic analytics
- Competitor analysis
- Work structuring
- Testing various funnels and approaches
- Cross-department synchronization within the vertical
- Traffic acquisition
- Working with various traffic sources and tools

Performance Marketer (iGaming)

з 09.2022 по 03.2023 (7 місяців)
LeadsDoIt, Київ (Маркетинг, реклама, PR)

- Traffic analytics
- Competitor analysis
- Testing various funnels and approaches
- Cross-department synchronization within the vertical
- Traffic acquisition
- Working with various traffic sources and tools

Performance Marketer (Finance)

з 09.2021 по 06.2022 (10 місяців)
TraffBraza, Київ (Маркетинг, реклама, PR)

- Traffic analytics
- Competitor analysis
- Testing various funnels and approaches
- Cross-department synchronization within the vertical
- Traffic acquisition
- Working with various traffic sources and tools

Performance Marketer (Finance)

з 06.2020 по 08.2021 (1 рік 3 місяці)
Techmedia4U, Київ (Маркетинг, реклама, PR)

- Traffic analytics
- Competitor analysis
- Work structuring
- Testing various funnels and approaches
- Cross-department synchronization within the vertical
- Traffic acquisition

Performance Marketer (Nutra)

з 08.2019 по 04.2020 (9 місяців)
Everad, Київ (Маркетинг, реклама, PR)

- Traffic analytics
- Competitor analysis
- Work structuring
- Testing various funnels and approaches
- Cross-department synchronization within the vertical
- Traffic acquisition

Освіта

НАУ (Национальный Авиационный Университет)

Информационная безопасность (Институт компьютерных информационных технологий), Киев
Вища, з 2013 по 2019 (6 років)

Полное высшее. Имеется диплом научной степени "Магистр"

Знання і навички

• Google Analytics
• HTML
• Google Tag Manager
• Google Search Console
• Google
• Google Shopping
• Direct
• VPN
• Аудит
• Google Ads
• GA4
• Performance marketing
• Team management
• Marketing
• Development of a marketing strategy
• Marketing analysis
• Marketing planning
• Digital marketing
• Управління командою
• Комунікабельність
• Управління репутацією бренду
• Фінансова грамотність
• Створення інтернет-магазинів
• Task management

Знання мов

• Англійська — вище середнього
• Українська — вільно
• Португальська — початковий

Додаткова інформація

Head of Performance Marketing | Google Ads

Performance marketing professional with 7 years of experience in paid traffic, specializing in Google Ads for Finance & iGaming verticals.

For the past years, I have been managing a team of 10 specialists — setting up workflows, mentoring, distributing tasks, and ensuring consistent performance across campaigns.

What I bring to the table:

- Full-cycle Google Ads management: Search, Demand Gen, UAC

- Monthly budget management: $300,000–400,000

- Team leadership: hiring, onboarding, KPI setting, performance reviews

- Deep expertise in Gambling & Betting: compliance nuances, geo-targeting, conversion optimization

- Focus on scalable systems, not just campaign tweak