Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/7001125/

Досвід роботи

Head of product

з 08.2023 по нині (3 роки 3 місяці)
Getmancar, Дніпро (IT)

For the last 3, I've been CPO at Getmancar, a car mobility company.
When I joined, it was carsharing in two Ukrainian cities. Now the company operates in 8 countries and 27 cities.

Key results:
• Launched car rental as a new product from zero. It now operates in 8 countries and 27 cities.
• Expanded carsharing to Moldova, Georgia, and one more country under NDA (launch in progress).
• Integrated rental into the carsharing app with a web-to-app approach, validating the idea at about a tenth of the
cost of native development. Rental revenue doubled, with minimal cannibalization of carsharing. Cross-product
usage grew, and acquisition cost dropped thanks to higher activation.
• Launched a subscription that increased profit per active user by 35%.
• Rebuilt product architecture and processes for multi-market growth. Several countries now run in one product,
and a new market can launch in 4 weeks.
• Built a dynamic pricing model that accounts for all cost and demand factors, keeping a steady balance between
financial targets, costs, and users' willingness to pay.
• Introduced an idea-to-delivery process and a single priority list for development, which made delivery more
predictable.
• Initiated hiring a Head of Marketing to scale marketing for new strategic goals, after running it myself.

Product Manager

з 05.2021 по 09.2022 (1 рік 5 місяців)
Cargofy, Дніпро (Транспорт, логістика)

Key results:
- Reduced the operations team's workload by 90% by automating most per-deal processes: client communication,
document flow, and checks.
• Cut order response time from 5 minutes to 14 seconds (competitors: 5–10 minutes). Orders from a public freight
exchange were parsed and filtered automatically, clients received an offer instantly, and after approval an
internal order was created with a carrier already assigned.
• Increased successful order conversion from 30% to 50%.
• Launched a referral program for active carriers, raising the viral coefficient from 1.1 to 2.5 and making growth less
dependent on marketing spend.
• Increased carrier ARPU by 15%. Added fuel vouchers to the carrier app (purchase or receive as payment from
clients and charities), creating extra revenue from the price margin and reducing churn.
• At the start of the full-scale war, co-launched a crisis logistics center for humanitarian aid with Sender: 20,000+
evacuation requests processed and thousands of tons of aid delivered. Most applicants could leave danger zones
the next day.

Product manager

з 09.2020 по 05.2021 (9 місяців)
EnglishDom, Дніпро (Освіта, наука)

• Increased app installs by 40% by reworking the store listing (name, description, screenshots) so target users could
quickly see how the app solves their problem.
• Cut first-week churn by half by redesigning onboarding: push notifications, tutorial screens, authorization flow,
fuller free first lessons, and a rewards system. This significantly raised conversion to paid users.

Head of marketing

з 09.2019 по 08.2020 (1 рік)
Grapefryt Marketing, Дніпро (Маркетинг, реклама, PR)

As CMO at a marketing agency, I built cross-functional marketing teams and established scalable, end-to-end operational processes from the ground up. I restructured workflow frameworks, standardized campaign delivery pipelines, and aligned performance metrics with overall business objectives.

Marketing manager

з 04.2018 по 08.2019 (1 рік 5 місяців)
ESL, Дніпро (Освіта, наука)

As a Marketing Manager at an English language school—my very first marketing role—I managed lead generation and user acquisition strategies to drive student enrollments. I ran multi-channel advertising campaigns, optimized budget allocation, and built a small team of content and promo specialists. By setting up basic marketing processes and performance tracking, I helped grow brand awareness and steadily increase new student admissions.

Освіта

Ун. им. Альфреда Нобеля

Маркетинг, Дніпро
Вища, з 2018 по 2022 (4 роки)

Додаткова освіта та сертифікати

Product Architect / Projector

2022

Becoming a CPO

2026

Знання і навички

• Product ownership
• PnL calculation

Знання мов

• Українська — вільно
• Англійська — вище середнього