Контактна інформація

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Досвід роботи

Digital Marketing Manager

з 03.2024 по нині (2 роки 9 місяців)

Lead digital marketing and e-commerce function in a complex, highly regulated FMCG environment. Manage a cross-functional team covering E-commerce, Direct Communications, Paid Media & SEO, and Data Analytics.
- Develop and lead digital marketing and e-commerce strategy aligned with business, brand, and commercial priorities.
- Oversee owned digital platforms, e-commerce channels, SEO, paid media, direct communications, and analytics.
- Drive customer acquisition, engagement, retention, loyalty integration, and customer journey optimization.
- Build a data-driven performance management approach through KPI tracking, reporting, insights, and action planning.
- Coordinate cross-functional initiatives with brand marketing, sales, trade marketing, IT, legal, finance, external partners, and global teams.
- Manage digital budgets, agencies, suppliers, and partners to ensure efficient execution and measurable business impact.

E-commerce Executive

з 07.2019 по нині (7 років 5 місяців)

Led the development and evolution of BAT Ukraine’s owned e-commerce ecosystem, supporting online sales growth, customer experience improvement, and digital transformation.
• Managed end-to-end delivery of e-commerce initiatives from business concept to launch and post-launch optimization.
• Led complex integrations with third-party providers across payments, logistics, CRM, marketing automation, loyalty, and other e-commerce services.
• Translated business objectives into functional requirements, user journeys, process flows, and delivery roadmaps.
• Coordinated business stakeholders, technical teams, external vendors, and internal functions to ensure delivery aligned with business priorities.
• Supported commercial and brand activations across e-commerce platforms.
• Managed project governance, supplier collaboration, risks, dependencies, priorities, and stakeholder communication.

Head of development

з 04.2014 по 06.2019 (5 років 3 місяці)
RAM 360° Agency, Київ (Маркетинг, реклама, PR)

Led the development department and managed delivery of digital platforms, mobile applications, loyalty solutions, CRM-integrated systems, e-commerce projects, and promotional mechanics for major clients including BAT, L’Oréal, EKO Market, Siniat, and Velyka Kyshenya.
• Managed and developed the web and mobile development team, including planning, workload distribution, mentoring, and process improvement.
• Led digital projects across the full lifecycle: discovery, proposal, requirements gathering, prototyping, development, testing, launch, and support.
• Worked directly with clients to define business needs, structure requirements, prioritize scope, and align delivery roadmaps.
• Coordinated collaboration between developers, designers, creative teams, account managers, and external providers.
• Delivered digital solutions including e-commerce platforms, loyalty programs, promotional websites, field force applications, customer support systems, and CRM-integrated tools.
• Managed complex integrations with third-party systems, including CRM, SMS/e-mail providers, payment/logistics services, etc.

Project Manager

з 11.2005 по 11.2010 (5 років)
Видавничий дім ОГО, Рівне (Видавництво, поліграфія)

Managed web projects, online activations, SEO, and digital promotion for the media business, leading a cross-functional team of developers, designer, marketing specialist, and journalists.

Освіта

National University of Water and Environment Engineering

Applied Mathematics, Рівне
Вища, з 1999 по 2004 (5 років)

Знання і навички

• E-commerce management
• Work with people
• Project management
• Data-Driven Decision Making
• Cross-functional Leadership
• Data analysis

Знання мов

• Українська — вільно
• Англійська — середній

Додаткова інформація

I enjoy building things that create long-term value: teams, processes, customer experiences, and digital ecosystems. I believe the best results come from combining strategic thinking with practical execution and empowering people to take ownership.
I value trust, transparency, and open communication. I thrive in environments where people are encouraged to challenge ideas, experiment, learn quickly, and continuously improve.