Maksym

MAKSYM TRUNOV
International Business Development | Cross-Border Logistics | Strategic Partnerships | Consulting
Shanghai, China | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFILE

International business development professional with nearly 20 years of experience in China across market development,
regional sales, distribution, e-commerce, logistics, and cross-border operations. My background includes identifying new
business opportunities, developing distributor networks, managing strategic partnerships, and supporting market-entry and
expansion projects across China and international markets. I have experience in food and FMCG, including business
development, partner management, sales planning, market analysis, and commercial execution.

PROFESSIONAL EXPERIENCE

Consulting Services · Self-employed
Chief Executive Officer| Shanghai, China | Jan 2021 - Present
• advise and support international companies on China market entry, business development, sourcing, export,
distribution, and strategic partnerships
• represent and support international food producers in China, including Terra Food, with market development,
partner engagement, commercial negotiations, and cross-border business activities
• identify new market opportunities, distributors, commercial partners, and potential channels for international
companies entering or expanding in China
• conduct market research, competitor analysis, partner identification, and commercial feasibility assessment for new
products and market-entry projects
• build and manage relationships with manufacturers, importers, distributors, e-commerce partners, and strategic
stakeholders across China

Roshen (Shanghai) Foodstuff Corp.
Chief Operating Officer (COO)| Shanghai, China | May 2017 - Sep 2021
• led the development and execution of online and offline business plans for the China market
• owned sales strategy, partner sales plans, annual and monthly budgets, sales targets, forecasting, and performance
analysis
• managed relationships with distributors, commercial partners, and sales platforms; identified new channels to expand
market coverage, sales, and brand visibility
• monitored competitors, market trends, and marketing performance, translating data into commercial decisions and
adjustments to strategy
• managed company financial performance, including cash flow and P&L, while coordinating execution across
commercial and operational functions
Regional Sales Manager (RSM)| Heilongjiang, Jilin, Liaoning & Inner Mongolia, China | Apr 2015 - May 2017
• developed and executed regional sales and market-development strategy across four Chinese provinces/regions
• built and expanded distributor networks in new markets, negotiated with regional partners, and developed long-term
commercial relationships
• managed regional sales planning, distributor performance, product supply, and execution of commercial objectives
• led and developed internal sales managers and distributor sales teams through training, targets, and performance
management
• conducted market, consumer, store-check, sales, and import-data analysis to support regional growth decisions

Asia Trans Cargo Limited
Head of Logistics Department | Beijing, China | May 2012 - Feb 2015
• led end-to-end import/export logistics for multiple product categories, including door-to-door delivery, FCL, and bulk
cargo
• managed shipment planning, routing, freight negotiations, transport costs, and delivery to European markets
• coordinated with airlines, shipping companies, China Customs, suppliers, and clients
• developed new client relationships and supported commercial negotiations with logistics partners
Logistics Department Manager| Beijing, China | Apr 2010 - May 2012
• coordinated logistics chains, order control, production and packing follow-up, shipment scheduling, and customer
delivery

Embassy of Ukraine to China
Administrative Technical Assistant | Beijing, China | Oct 2009 - Mar 2010
• supported administrative, logistics, exhibition, documentation, and selected consular processes
• provided IT and technical support, including troubleshooting, operating system installation, and maintenance of office
computer equipment

Credit Agricole Bank
Project Manager | Kyiv, Ukraine | Oct 2007 - Sep 2009
• managed marketing projects, budgets, partner and contractor negotiations, tenders, and campaign execution across
the bank’s branch network
• monitored, budgeted, and forecasted online advertising campaigns
• conducted market analysis of the online advertising landscape
• coordinated with bank branches and monitored the execution of advertising campaigns

EDUCATION
Taras Shevchenko National University of Kyiv - M.S., Faculty of Computer Science and Cybernetics, 2009
Business Informatics and Information
LANGUAGES
Ukrainian - Native | English - Fluent | Mandarin Chinese - Fluent