Ndifrekeabasi

EDDY
NDIFREKEABASI, ABMP
MARKETING LEADER AND MANAGER | BRAND &
CONTENT MANAGER

ABOUT
I am a versatile and experienced professional specializing in
various facets of marketing, brand development, and digital
media management. With a strong background in Content
management, Brand Consultancy, Social Media and Digital
Media Management. I have earned a solid reputation as a
PROFESSIONAL SKILLS visionary problem-solver and creative tactician.
Marketing leadership,
Brand development I have also honed my skills in marketing leadership and
Strategic marketing
Financial planning
structure, brand foundation and strategic marketing, brand
Innovation management profitability and financial planning, innovation development
Insight generation and management, insight generation and management,
Communication production
Media planning
communication development and production, as well as
Brand plan execution media planning, deployment, and measurement. I am well-
Marketing metrics, and Digital versed in executing brand plans, analyzing marketing
integration.
Community management
metrics, and implementing digital strategies.
Content Writing
With a keen eye for detail and a passion for driving success,
I thrive in helping organizations clarify their goals and focus
Social media Mgt/Strategy their strategies within an indispensable framework. I am
Digital Media Production known for my ability to foster strong brand identities,
Marketing
SEO
develop profitable marketing strategies, and drive innovation
Miro across diverse industries.
Hubspot
Notion
Graphics designing WORK EXPERIENCE
Content Directing
Brand management SOCIAL MEDIA AND CONTENT LEAD
GigRadar | February 2024 – till date
CONTACT Created, designed and posted engaging contents that
resonates with our ICP, address their challenges, and offer
[відкрити контакти](див. вище в блоці «контактна інформація»)
practical solutions across LinkedIn, Twitter, and Telegram
[відкрити контакти](див. вище в блоці «контактна інформація») daily.
Developed a comprehensive organic social media strategy
SOCIALS that aligns with our company's goals, focusing on increasing
fb.me/eddy.ndifreke reach, engagement, website traffic, leads, and conversions.
Monitored and reported on key performance indicators
@Real_eddyndy
(KPIs), including reach, engagement rate, website visits from
@Real_eddyndy bio, leads, and conversions, to gauge the effectiveness of
@Real_eddyndy social media campaigns and adjust strategies as needed.
DIRECTOR OF COMMUNICTIONS | HEAD OF
PROJECTS AND OPERATIONS (PART TIME)
Cave Media Studios (startup) | January 2020 – till date
Created, curated, and implemented monthly project goals,
expectations, and workflows.
Communicated with industry professionals and influencers
via social media to create a strong network.
Created strategies and developed policies with senior
management.
Planned and Developed the Project Ideas.
Developed and set the tone for messaging and portray the
organization's values.
Communicated visions with the team members.
Evaluated and implement improvements on digital strategy.

MARKETING SPECIALIST (CREATIVE CONTENT
MANAGER /COPYWRITER)
Bistox Exchange (Morningstar Technologies) | August
2022 – March 2023
As a key member of the Content and Digital Marketing teams
at Bistox Exchange, I collaborate closely to craft exceptional
content and drive the organization's success. My role involves
writing technical content for our cutting-edge products,
including Exbi.trade, Brainiax, and Bistox, while also
generating creative strategies and unique ideas that captivate
our audience. From compelling advertisements to engaging
blog posts, to clear and persuasive copies, announcements (pre
and post), and newsletters, With my expertise, I contributed to
enhancing our brand presence and expanding our customer
base.

MARKETING SPECIALIST (CONTENT)
Cryptorsy.io | July 2022 - Sept 2022
During my tenure at Cryptorsy.io, I played a pivotal role as a
Content Developer and Copywriter, devising effective content
strategies to propel the organization forward. Working
collaboratively with the Content and Digital Marketing teams,
I produced high-quality technical content for our products and
services. Additionally, I took charge of proofreading contents,
ensuring accuracy and excellence. Leveraging my skills, I
crafted compelling landing pages that attracted and engaged
our target audience, contributing to increased conversions
and brand recognition.
PR MANAGER | SOCIAL MEDIA ANALYST
Nika Ukraine Charity | July 2022 – August 2022
Set, planned, and implemented social media and
communication campaigns and strategies.
Built relationships with influencers, industry professionals,
and journalists to create a strong network.
Created guidelines that define our company’s voice both
online and offline (including terminology and trends).

SOCIAL MEDIA MANAGER | COMMUNITY MANAGER
Deep Knowledge Group (DKP and Longevity Book) |
March 2022 – July 2022
Developed and implemented a social media marketing
plan/strategy.
Managed and oversee social media content.
Created and curated medical content with graphical
representation using design tools.
Defined the most important social media KPIs.

SOCIAL MEDIA MANAGER | COMMUNITY MANAGER |
DIGITAL MEDIA STRATEGIST
Cola Group PLC | October 2021 – January 2022
Set, planned, and implemented social media, contents,
communication campaigns and strategies.
Built relationships with customers, influencers, industry
professionals, and journalists to create a strong network.
Created guidelines that define our company’s voice both
online and offline (including terminology and trends).
Coordinated with Marketing, PR, and Communications
teams.
Worked with copywriters and graphics designers, and SEO
specialists to ensure contents are informative and
appealing.

SOCIAL MEDIA MANAGER | BRAND STRATEGIST
Boltex Logistics | June 2021 – January 2022
Managed and oversaw social media accounts and content.
Evaluated and implement improvements in digital strategy.
Analyzed and report digital campaign results.
Conducted competitive research to identify our strengths and
weaknesses.
Analyzed market trends and identify new opportunities and
challenges.
SOCIAL MEDIA LEAD
Fishcross Medical Services | May 2020 – January 2022
Developed and implemented a social media marketing plan and
strategy.
Created and curated medical content with graphical representation
using design tools.

PROJECTS
Managed and executed the How Technology is Solving Africa's
Healthcare Problems: The Impact Story of WellaHealth
documentary for Deep Knowledge Group.
Developed and managed the core ideation/execution procress of this brand.

The Ward Coat Podcast - Transforming Nigeria’s Healthcare
space, one conversation at a time.
Developed and managed the core ideation/execution procress of this brand.

DW’S #77PERCENT CAMPAIGN
Worked with influencers in executing the #77Percent campaign in 2023.

PROSTOS COPYWRITING STUDIOS
Worked on contents for different clients including:
Deposit Photos’ social media pages including Linkedin.
GlockApps’ social media pages and website.
Prostos Studio’s social media pages.

AMLBOT (THE FULL-FLEDGED CRYPTO COMPLIANCE
SOLUTION THAT PROTECTS PEOPLE FROM MALICIOUS
ASSETS AND ACTORS.
Assisted in content management and strategizing. here

EXBI.TRADE (A HYBRID EXCHANGE WITH WEB3 FEATURES
OWNED BY MORNINGSTAR VENTURES)
Wrote all press releases and announcements for the pre-launch and post-
launch of the product.
Made available all content on the official website, medium, telegram, and
other social media accounts including Twitter.

CRYPTORSY
Rephrased and corrected all grammatical errors on the website and added
new content there. Check here.
Wrote all the PACK OF MUST-HAVE MATERIALS FOR WEB3
BUILDERS for the Cryptorsy Marketing Team. here.
RABBIT HOLE PROJECT
Wrote all the news on the site. Check here

BISCA ECOSYSTEM (A GAMING ECOSYSTEM WITH
DIFFERENT DIRECTIONS THAT EMBODY THE NEW
REALITY OF MAKING MONEY IN WEB3)
Wrote contents for the web Page and social media pages.

OTHER ACHIEVEMENTS
CAMPUS AMBASSADOR
Cowrywise Financial Technology | Oct 2021 – till date

ORGANIZER (BRANDING, MARKETING & PR LEAD)
The 100K Club Prostate Cancer outreach | June 2022
Link to event experience: Here and Here

PROJECT AND PROGRAM DIRECTOR
LCIAfrica Int'l womens Day 2022 | March 2022
Successfully managed and spearheaded the event in
collaboration with Google Women Techmaker.

ORGANIZER (BRANDING, MARKETING & PR LEAD)
The 100K Club 3-day Cervical Cancer outreach | Jan 2022
Link to event experience: Here

ORGANIZER (BRANDING, MARKETING & PR)
Techstars Startup Weekend Lagos | August 2021
Link to event experience: Here

ORGANIZER (BRANDING, MARKETING & PR)
Ladies Crushing IT Africa Power Panel Session
Sponsored by Google Women Techmakers | Oct 2021
Link to event experience: Here

PROGRAM MANAGER
Ladies Crushing IT Africa | January 2022 – till date

MEMBER
Google Business Group, Ikeja | Feb 2019 – till date
MEMBER
Facebook developers Circle, Lagos | May 2019 – till date

EDUCATION
ADVANCED BRAND MANAGEMENT
CERTIFICATION - MARKETING AND BUSINESS
LEADERSHIP
Brand Management Academy
May 2023 – Sept 2023

BACHELOR OF SCIENCE (IN VIEW).
MAJOR IN ECONOMICS
University of LAGOS, AKOKA
August 2020 – till date

SENIOR SCHOOL CERTIFICATE OF
EXAMINATION (SSCE)
CAMC Salvation College, Lagos State
May 2012 – July 2016

VOLUNTEERING EXPERIENCE
SOCIAL MEDIA MANAGER (LINKEDIN)
Ladies Crushing IT Africa | August 2021 –Till date

SOCIAL MEDIA MANAGER
Techstars, Lagos | August 2021 –Till date

DIRECTOR OF COMMUNITY AND HEAD OF
SOCIAL MEDIA
The 100K Club | February 2021 –Till date

SOCIAL MEDIA TEAM MEMBER
The Pamilerin Foundation | January 2021 –Till date

SOCIAL MEDIA MANAGER | PROGRAM
MANAGER
Ammatechy Foundation | May 2019 – November 2019