Олександра

Alexandra Paliy
Public Relations Manager
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») |

PROFILE
PR manager with 3+ years of agency and in-house experience in fashion, beauty and lifestyle, including a
Vogue US placement in my rst year in PR. Former beauty editor at Harper’s Bazaar Ukraine, so I know how
editors decide what to run and what makes a pitch land. Strong in media relations, press writing in English,
in uencer partnerships and campaign launches.

EXPERIENCE
TSVITE TEREN | Public Relations Manager Jun 2026 – present
• Write press pitches and run creator outreach and gifting for new collection launches.
• Plan o ine experiences and events for loyal clients.

Friends of Fashion | In uence Marketing Manager Nov 2025 – present
• Build in uencer and media strategies in close collaboration with the marketing team with ROI of 60%+.
• Created an international in uencer playbook for European markets (Germany, France, Netherlands, UK) and
adapt in uence formats campaign by campaign.

U-R-SO | Public Relations Manager Apr – Dec 2025
• Led in-house PR for a lingerie and lifestyle brand.
• Built in uencer and media strategies and managed brand collaborations.
• Coordinated o ine activations and PR campaigns.

Harper’s Bazaar Ukraine | Beauty Editor Oct 2024 – Nov 2025
• Wrote and edited beauty features and trend analyses.
• Worked with brands on editorial integrations.

KIMERA Beauty & Magazine | PR & Communications Manager Jun – Sep 2025
• Led PR for KIMERA Performance Runway x Kudriavka, a performative fashion show presenting Kyiv style
as artistic research and drew 300+ guests.
• Coordinated communication with media, partners and sponsors.

Ladó Agency | Public Relations Manager Dec 2023 – Apr 2025
• Developed PR campaigns for fashion, wellness and lifestyle clients.
• Drafted press materials, pitched media and managed in uencer gifting.
• Coordinated creative collaborations and project launches.

Freelance and part-time | Earlier PR roles 2023 – 2025
• BEOMDSGN, Public Relations Manager (Jul 2024 – Jun 2025)
• cultoni, Public Relations Manager (Nov 2023 – Mar 2025)
• IDentity Lingerie, PR Specialist & Social Media Manager (Apr – Nov 2023)

E D U C AT I O N
KNU, Kyiv | Master’s in Brand Communications 2025 – 2027
KPI, Kyiv | Bachelor’s in International Economics 2021 – 2025
Public Kitchen Skool | PR Basic, PR Pro 2022 – 2023

SKILLS & LANGUAGES
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Skills: media relations and pitching · press releases and copywriting · editorial writing · in uencer and creator
partnerships · campaign launches · event PR · crisis communications and rebranding

Languages: Ukrainian, English (all uent)

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