Oleksandr

Oleksandr Bashkin
CMO / Growth Leader | AI-Driven GTM & Revenue Growth | 5× Profit @
FERRO | ex-CMO Carlsberg Ukraine №1 | ex-Tech Startup CEO
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I help founders and CEOs build go-to-market strategies that turn ideas into revenue.
My focus is growth, market entry, scaling, and profit across FMCG, B2B, and digital businesses.

20+ years of executive experience in FMCG, FinTech, Retail, Agro, Crypto, and HoReCa.
Delivered 5× profit growth, owned P&L, and led large cross-functional teams (50+ people).

What I do as a CMO / Growth Leader
◆ Build go-to-market strategies: from idea → market → revenue
◆ Launch and scale products and brands across FMCG, B2B, and SaaS
◆ Align product, marketing, sales, and communications into one growth system
◆ Scale businesses and portfolios in emerging and competitive markets
◆ Drive revenue growth, profitability, and market leadership

My executive stack
◆ Go-to-Market & Growth Strategy
◆ Revenue Growth & P&L ownership
◆ Brand positioning & communication strategy
◆ Portfolio and product innovation
◆ Sales and distribution strategy
◆ Unit economics & scaling models
◆ AI, automation & digital tools as growth enablers

Work Experience
CMO / AI Product Owner
BeUbicos | Apr 2024 – Present
✅ Designed and launched MVPs using AI and low-code solutions
✅ Integrated AI into products (recruiting, analytics, automation) with scalable architecture
✅ Built GTM models for rapid market entry with minimal costs
✅ Prepared investor materials and supported successful fundraising
✅ Advised founders on PMF, hypothesis validation, and go-to-market strategy
Skills: Product Development · MVP · Go-to-Market Strategy · Artificial Intelligence (AI) · Generative AI ·
Conversational AI · AI Automation · Blockchain and Cryptocurrency · AI/ML

Fractional CMO
Ferro | Jan 2022 – Present
✅ Built and scaled FERRO from scratch to recognized brand in Central Asia
✅ Delivered 5x sales growth and profitability increase
✅ Led 50+ cross-functional team, drove innovation and successful GTM launches
✅ Advise leadership on long-term growth, marketing transformation, and scaling
Skills: Business Development · Business Strategy · Marketing Strategy · Brand Development · Product Development ·
Go-to-Market Strategy
Fractional CMO & Growth Consultant
Self-employment | Oct 2015 – Dec 2021 (6 years)
✅ Provided fractional CMO and growth consulting services to companies in FMCG, retail, agro, and other
sectors
✅ Developed marketing and communication strategies from scratch
✅ Built and launched brands from zero to market (positioning, brand identity, GTM)
✅ Helped businesses scale sales, improve profitability, and build effective marketing systems
✅ Advised owners and top management on strategic planning and marketing transformation
Skills: Business Development · Business Strategy · Marketing Strategy · Brand Development · Product Development ·
Go-to-Market Strategy

Chief Marketing Officer
Obolon | Feb 2013 – Sept 2015 (3 years)
✅ Developed and implemented growth strategies – analyzed business performance, identified growth drivers,
and executed strategic initiatives to increase profitability and sales.
✅ Designed and executed marketing strategies – enhanced investment efficiency and ensured maximum
budget impact.
✅ Managed brand portfolio development – defined strategic growth directions and developed brand plans.
✅ Expanded export markets (CIS) – led marketing strategies and initiatives, established strong distributor
partnerships.
✅ Built and led a high-performing marketing team – developed, motivated, and managed the team to ensure
seamless cross-department collaboration and business goal achievement.
Skills: Marketing Strategy · Product Development · Business Strategy · Strategic Planning · Business Development ·
Brand Development · Go-to-Market Strategy

Marketing Director (Licensed Brands)
Carlsberg Ukraine| Dec 2010 – Jan 2013 (>2 years)
✅ Led business growth and marketing strategy – implemented initiatives that strengthened brand positioning and
increased company profitability.
✅ Developed and executed marketing strategies – conducted market and consumer behavior analysis, creating
strategies to enhance brand awareness and loyalty.
✅ Launched new products and managed GTM strategies – conducted research, developed launch plans, and
ensured successful execution.
✅ Increased brand profitability – optimized production and marketing costs, implemented effective pricing models,
and improved margins.
✅ Adapted global strategies for local markets – executed international marketing initiatives, strengthening brand
competitiveness in Ukraine.
✅ Managed a portfolio of licensed brands – ensured strategic promotion, market success, and sustained
profitability growth.
Skills: Business Development · Business Strategy · Strategic Planning · Marketing Strategy · Brand Development ·
Go-to-Market Strategy

Education
National Technical University "Kiev Polytechnic Institute" (Kyiv, Ukraine)
Master’s Degree in Management and Marketing, 2002

Language Skills
🇺🇦 Ukrainian – Native, 🇬🇧 English – B2