Oleksandr

Oleksandr Bashkin
CMO / Marketing Lead
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Marketing leader with 20+ years building brands from $0 to market leadership across SaaS, B2B, and FinTech, FMCG, (6
markets, 27 brands, $10M+ cumulative revenue impact). Hands-on across performance marketing, brand positioning, and
community-led growth, with a track record of designing marketing systems, automating routine processes with AI tools and low-
code stacks, and owning growth KPIs – CAC, LTV, payback, channel ROI – end to end. Builds and leads teams of 12–50+ across
performance, content, and cross-functional delivery, reporting directly to founders and C-suite.

CORE COMPETENCIES

● GTM & International Market Expansion (6 markets) ● Marketing Leadership & Team Scaling (12–50+)
● Brand Positioning & Go-to-Market Strategy ● AI-Driven Marketing Automation & AI Tool Adoption
● Performance & Digital Marketing ● P&L Ownership & Strategic Planning
● Growth Strategy & Unit Economics ● Marketing Analytics & BI

CAREER HIGHLIGHTS

● BeUbicos – built from the scrach an AI-driven SaaS GTM launch on the market and a successful pre-seed raise
● x5 profit growth at FERRO – market-leading Central Asia brand
● Ex-CMO, Carlsberg Ukraine – led the #1 premium portfolio
● 27 brands scaled across 6 markets – 58+ strategies executed, $10M+ cumulative revenue impact

AI & TECHNICAL STACK

● AI / Low-Code Product & Automation: ChatGPT, Claude, Gemini, Perplexity, Cursor, Lovable
● Analytics & Attribution: GA4, Meta Pixel, conversion tracking, attribution modeling
● Performance Marketing: Google Ads, Meta Ads (ROAS optimization, channel management)
● Data & BI: Power BI, Zoho Analytics (dashboards, funnel analysis, unit economics)

PROFESSIONAL EXPERIENCE

CMO / AI Product Owner – BeUbicos Apr 2024 – Present
● Built an AI-driven B2B SaaS product from concept to market, defining positioning, business model and GTM.
● Validated customer and product hypotheses through rapid experiments; translated requirements into product.
● Built acquisition funnels and marketing systems from zero; reached 200+ users in the first month after launch.
● Combined CMO and Product Owner roles across product, growth, analytics, AI automation and investor-facing work.

Skills: Product Marketing · Brand Positioning · Go-to-Market · Customer Acquisition · Marketing Strategy · Investor Relations

Fractional CMO & Creative Strategist – Project-Based Oct 2015 – Jul 2026
● Built marketing, brand, and go-to-market strategies from scratch for clients across B2B, SaaS, FinTech, Retail, and FMCG –
from market research through launch and growth, including one engagement that delivered 5x profit growth and scaled a
team to 50+
● Shaped brand positioning and market-entry strategy, translating customer insight into clear value propositions and
commercial offers for founders bringing new products to market
● Designed sales and customer-acquisition strategy – funnels, channel mix, and conversion optimization – owning CAC,
LTV, and payback as core success metrics
● Partnered directly with founders and C-level teams on revenue growth, P&L, and marketing transformation, leading
engagements end-to-end from strategy through execution

Skills: Marketing Strategy · Brand Positioning · Go-to-Market · Sales Strategy · Customer Acquisition · Marketing Research ·
Communication Strategy · Revenue Growth

Chief Marketing Officer – Obolon FMCG Feb 2013 – Sept 2015
● Designed data-driven marketing strategies to maximize ROI and budget efficiency, owning channel performance end to
end
● Built and led a high-performing marketing team, expanding export operations across CIS markets through strategic
partnerships
● Built and led high-performing marketing team with cross-departmental collaboration focus

Skills: Marketing Strategy · Strategic Planning · Brand Development · Go-to-Market Strategy

Marketing Director (Licensed Brands) – Carlsberg Ukraine Dec 2010 – Jan 2013
● Led the #1 premium licensed-brand portfolio in the Ukrainian market
● Increased brand profitability through pricing optimization and end-to-end GTM management for new product launches
● Launched new products and managed end-to-end GTM strategies
● Localized global marketing strategies for Ukrainian market, enhancing competitive positioning

Skills: P&L Management · Premium Brands · Consumer Insights · Product Launch · International Marketing

EDUCATION & LANGUAGES

National Technical University "Kyiv Polytechnic Institute" (Kyiv, Ukraine) – Master's Degree in Management and Marketing, 2002
Ukrainian – Native · English – B2