Mariam

A B O U T M E
Employer Brand & Communications specialist with 4+ years of experience in employer branding, community building,
CSR initiatives, and educational projects within the IT industry. Skilled in employee engagement, content creation,
media relations, and cross-functional collaboration. Passionate about building meaningful employee experiences, strong
communities, and initiatives that bring people together.

MARIAM KAZARYAN W O R K E X P E R I E N C E
Employer Brand · Communications
Employer Brand Manager
Master of Code Global · 11/2024 – 06/2026
– Relaunched the Ambassador Program, redesigning engagement mechanics, rewards system, recognition initiatives,
communication processes, and workflow automation.
▌C O N T A C T – Owned CSR and fundraising initiatives, including charity campaigns, educational projects, and employee engagement
Cherkasy, Ukraine activities.
[відкрити контакти](див. вище в блоці «контактна інформація») – Managed communications for Masters Academy, supporting learning programs, webinars, community initiatives, and
[відкрити контакти](див. вище в блоці «контактна інформація») donation-based projects.
[відкрити контакти](див. вище в блоці «контактна інформація») – Supported the Social Media Manager in creating and coordinating Instagram content; independently managed the company
Instagram account for several months.
– Coordinated media relations and expert content creation, including articles, media comments, interviews, and speaking
▌S K I L L S opportunities.
· Employer Branding – Prepared award submissions, company profiles, and supporting materials for Ukrainian industry rankings and awards.
· Community Building – Supported Internal Communications initiatives and collaborated with cross-functional teams on employer branding, CSR,
· Internal Communications educational, and community projects.
· CSR & Fundraising Initiatives ★ Key Achievements
· PR & Media Relations ★ Relaunched and scaled the Ambassador Program by introducing a structured participation framework, new engagement
· Event & Webinar Coordination streams, recognition mechanics, rewards system, and workflow automation.
· Cross-functional Collaboration ★ Led the Kind Santa charity auction, helping raise over UAH 100,000 in support of initiatives for Ukrainian defenders.
· Copywriting & Storytelling ★ Supported Masters Academy initiatives that combined IT education, community engagement, and charitable impact.
· AI Tools ★ Contributed to nearly 50 media mentions through expert articles, interviews, media comments, and industry publications.
★ Developed a series of internal AI-focused educational videos to support employee onboarding and increase awareness of
the company's AI initiatives and expertise.
▌L A N G U A G E S
Ukrainian Employer Brand Specialist
Native CHI Software · 04/2022 – 08/2024
English
– Created employer branding content, PR materials, social media content, and communication campaigns.
Upper-Intermediate (B1–B2)
– Supported the Ambassador Program and employee engagement initiatives.
– Collaborated with media, external partners, and internal stakeholders to strengthen employer brand visibility.
▌E D U C A T I O N – Supported internal communications and employee engagement initiatives across the company.

Master's Degree Marketing Specialist
Journalism, Advertising & PR
SPA Center "Slon" · 12/2019 – 03/2022
Bohdan Khmelnytsky National
University of Cherkasy – Managed social media channels and website content.
– Created content for marketing campaigns and customer communications.
– Collaborated with bloggers and local partners to increase brand awareness.
– Managed communication with clients and online communities.

Investigative Journalist
ICTV · 11/2016 – 11/2019
– Produced investigative stories from research and interviews to publication.
– Conducted interviews with experts, public officials, and key stakeholders.
– Developed strong storytelling, content creation, communication, and research skills.