Yaroslava

YAROSLAVA KANIVETS
Marketing, Sales Manager
Place of residence: Germany, refugee from Ukraine
Marital status: partnership, no children
Date of birth: 07/21/1994
Tel. mob: [відкрити контакти](див. вище в блоці «контактна інформація») Viber, Telegram
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
Languages:
Ukrainian - native
Russian - native
English - B1
WORK EXPERIENCE:
August 2017 to present
CEO, Sales and Marketing Director (up to 15 subordinates)
Online store of dishes for emotions SuShef.com.ua
Job responsibilities:
launching a project from scratch and automation;
Terms of reference for the creation of the site, the implementation of analytics and planning, the implementation of CRM;
selection and management of the team (staff, contractors);
creation and implementation of a marketing strategy; (e-mail marketing, targeted advertising, SEO promotion, instagram + Tik Tok lead generation);
controlling the work of sales managers, drawing up a sales plan, optimizing sales through messengers, working with a customer base, direct sales on instagram;
functions of a creative - launching non-standard marketing solutions.

The result is a stable growth of the company by 3 times for the first 3 years, building a team from "0", automation of processes, implementation of CRM, full creation of a sales funnel - both for regular and new customers. Kept the flow of sales in quarantine and after blocking the main source of sales instagram.

July 2016 to August 2017
Graphic Designer, Head of Advertising Production Department
Company "ViYar"
Job responsibilities:
coordination of work of contractors (printing houses);
coordinating the work of the assembly department of promotional products;
design development of printed products.

June 2015 to June 2016
Site Administrator, Graphic Designer
Online store Balala.com.ua
Job responsibilities:
development of a project development strategy, analysis of competitors;
conducting contextual and targeted advertising;
graphic design (Adobe Photoshop and Adobe Illustrator);
photo session of new arrivals of goods and photo processing;
writing SEO-articles for the site, the formation of standards for the content of the site;
maintaining social networks (Facebook, VK).

June 2014 to June 2015
Editor
Magazine "House and Interior", LLC "Soyuz Press".
Job responsibilities:
managing and coordinating the work of junior editors;
organization and coordination of events "ARH-Caffe`";
administration of publics in social. Facebook networks;
writing press and post-releases;
updating the database of contacts of famous architects;
writing articles in the heading of the publication "Events".

March 2014 to May 2014
And about. branch director
B.F. "Native Ukraine", site: ridnaukraina.org
Job responsibilities:
recruitment of personnel;
communication and cooperation with the press, sponsors;
website administration and social media networks;
management and coordination of branch personnel.

May 2013 to March 2014
Public Relations Specialist
B.F. "Native Ukraine", site: ridnaukraina.org
Job responsibilities:
communication and cooperation with the press;
preparation of press and post-releases for the media;
filling out reports;
work with sponsors.
EDUCATION:
2012 - 2016
NPU them. M. P. Dragomanova; Institute of Ukrainian Philology;
Specialty: publishing and editing;
Form of education - part-time, qualification - bachelor;

ADDITIONAL EDUCATION:
I constantly improve my professional skills with trainings and courses, I read a lot of professional literature on management, building a business and a team.

PROFESSIONAL AND OTHER SKILLS:
understanding of the principles of SEO, SMM;
work with analytics systems Google Analytics, Yandex.Metrika, etc.;
building a CRM system based on Google spreadsheets;
Proficiency in Adobe Photoshop, Illustrator, MS Office;

I have experience in conducting webinars, examples:
https://youtu.be/4AhAigxmT1M
https://youtu.be/kxl38ZfuEh8
https://youtu.be/7MSltKDWjcY
PERSONAL QUALITIES:
multitasking;
the ability to properly prioritize;
time management skills;
non-standard thinking;
perseverance in achieving goals;
the ability to build any system;
combination of creative and analytical mindset;
deep understanding of management psychology;
in harmony with myself and the world - I attract only positive people and situations.