Особисті дані приховані

TAISIYA TSARENKO
Junior Data Analyst
CONTACTS
Location: Dnipro, Ukraine
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Telegram: https://t.me/taisiya_tsarenko
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)

SUMMARY

Junior Data Analyst with experience analyzing e-commerce procurement, competitor pricing, and promo
campaign performance. Uses SQL, Python, and BI tools (Tableau, Power BI and Google Data Studio) to turn
sales and marketing data into insights that shape pricing and promo decisions. Holds a master's degree in
energy management and has completed independent data visualization projects to build technical skills.
Seeking a Data Analyst role focused on e-commerce and marketing analytics.

HARD SKILLS: SQL, Python, Data Visualization, Data Storytelling, Data Cleaning & Validation,
Advertising Company analysis, A/B Tests, Product Analysis, Business metrics (Conversion Rate, ARPU,
LTV, Retention, Churn), Statistics.
TOOLS: PostgreSQL, Google BigQuery, Pandas, NumPy, Jupyter Notebook, Tableau, Power BI, Google
Data Studio, Amplitude, Google Analytics, Google Sheets, Excel.
SOFT SKILLS: Self-motivated learner - built independent data visualization projects outside of work; stays
calm and reliable under deadline pressure in a fast-moving e-commerce environment

PROJECT EXPERIENCE
Interactive Marketing Dashboard
https://public.tableau.com/views/Project2_17884266333440/Dashboard?:language=en-
US&:sid=&:redirect=auth&:display_count=n&:origin=viz_share_link

Tools: SQL, Tableau Public, Google Sheets.
Description: Interactive Tableau Public dashboard analyzing Facebook and Google Ads campaign
performance to support marketing decision-making.
My tasks: Combined and cleaned Facebook and Google Ads data to build a unified analytics dataset.
Created calculated fields for key marketing metrics (CTR, CPC, CPM, CPL, ROMI and conversion rates).
Designed an interactive Tableau dashboard with KPI and dynamic filters.
Result: Identified top-performing campaigns and cost trends, providing data-driven budget recommendations.
WORK EXPERIENCE
LLC "RUSH" (e-commerce, EVA)
Operations Manager
March 2023-now
Monitored market trends and competitor activities to identify pricing and assortment opportunities.
Organized promotional campaigns and analyzed their performance.
Conducted comprehensive procurement analyzes to optimize stock levels and support product
category management.
EDUCATION
GoIT - start your career in IT
Data Analysis
April – September 2026
Dnipro University of Technology
Master's Degree in Energy Management
2003 - 2008

LANGUAGES
English - Intermediate Ukrainian - Native