Контактна інформація

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Досвід роботи

Amazon PPC Specialist

з 07.2022 по нині (4 роки 5 місяців)
Bfarm, Дистанційно (Роздрібна торгівля)

Amazon Ads management.
Creating and Optimisation Ads Campaigns.
Formation of tasks for photo and SEO departments
Working with variations
Checking and improving conversions.

ОА Аmazon Seller

з 05.2021 по 01.2023 (1 рік 9 місяців)
Amazon.com, Дистанційно (Роздрібна торгівля)

Research niche and product
Logistics organisation

Amazon PPC Specialist

з 02.2020 по 10.2021 (1 рік 9 місяців)
Switch Family, Дистанційно (Роздрібна торгівля)

1. Keyword Research: Identify relevant keywords for products to target in ad campaigns. This involves understanding search terms customers use when looking for similar products.

2. Campaign Creation and Optimization: Create ad campaigns based on product categories, keywords, or specific targets. Monitor and optimize these campaigns to improve performance by adjusting bids, targeting, and ad copy.

3. Bid Management: Set and adjust bids for keywords and products to maximize visibility and ensure cost-effectiveness. This includes monitoring and adjusting bids based on performance data.

4. Ad Copy Creation: Write compelling ad copy that attracts potential customers. This includes crafting engaging headlines, clear descriptions, and strong calls-to-action.

5. A/B Testing: Conduct experiments with different ad variations to determine what resonates best with the audience. This might involve testing different images, text, or even different campaign structures.

6. Monitoring and Reporting: Keep a close eye on campaign performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Generate reports to track the effectiveness of advertising efforts.

7. Product Page Optimization: Ensure that product listings are well-optimized for conversions, as PPC campaigns are only effective if the product pages are compelling and user-friendly.

8. Stay Updated with Amazon Algorithms: Amazon frequently updates its advertising platform, so staying informed about these changes is crucial to adapt strategies accordingly.

9. Competitor Analysis: Analyze competitors' advertising strategies to understand market trends, identify opportunities.

Освіта

Харьковский национальный университет имени В.Н. Каразина

Маркетинг, Харків
Вища, з 2010 по 2015 (5 років)

Додаткова освіта та сертифікати

Создание SEO листинга и его продвижение через Amazon PPC - Илья Прусенко и Вика Ширшова (PPC Boost)

2022

Пошаговый курс по запуску бизнеса на Amazon - Seller Insides

2021

Курс PPC от Александра Нежника (Profit Whales)

2022

Знання і навички

• SEO
• Listing Creating and Optimisation
• Setting up ads on Amazon
• Unit economics
• Teamwork
• A/B testing
• Product management
• Product Launching
• Marketing research
• Development of a marketing strategy
• Marketing analysis
• Digital marketing
• Product marketing

Знання мов

Англійська — вище середнього

Рекомендації

Мikhail

Мikhail

Account Manager, AMZ Supply

Інвалідність

Третя група.
Немає обмежень, Неврологія.

Додаткова інформація

Работаю РРС специалистом, но знаю гораздо больше чем РРС. РРС это просто инструмент в большой игре, я его освоил и хочу двигаться дальше, мне интересно развитие и карьерный рост.