Микола

Syzonenko Mykola
born on 15 May 1983

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)

Reside in: Kyiv
Citizenship: Ukraine

Work experience
July 2023 – TP-Link Ukraine
Ukraine, www.tp-link.com/uk-ua/
Marketing manager
- Marketing strategy: preparing long-term and short-term brand marketing strategy for business
units
Preparing in cooperation with sales departments marketing activities plan in accordance with
marketing strategy for each business unit and implementation control.
- Communication and cooperation with partners’ marketing departments (national retail, national
online, resellers), control of compliance with the marketing plan by partners.
- Developing and implementing marketing campaigns, analyzing marketing campaigns efficiency.
- Preparing marketing budget based on Marketing Plan (with split by each business
unit/channel/partner); controlling marketing budget allocation and analyzing efficiency.
- Establishing and managing business marketing processes. Regular checking of efficiency of
business processes, correction if necessary.
- Analyzing market “pain points” (problems) for each business unit (SOHO, ENBU, ISP) with
further solutions proposals, monitoring and analyzing competitors’ marketing activities; analyzing
treats and possible impact to TP-Link business from competitors’ activities.
- Organization of the development and key participation in the improvement of the Partner Portal;
preparing, maintaining and managing marketing information available on Partner Portal;
establishing and maintaining educational function.
- Social media management;
- Company local websites content management:
- Keeping up-to date (general information, current model range, news, events, etc.);
- Provision and organization of translations (product description, technology description,
F.A.Q.) and adding them to the site;
- Local marketing materials creation and manufacturing .

Zeppelin Ukraine GmbH
March 2023 – July Ukraine, https://zeppelin.ua/
2023
Marketing manager
6 months
- Planning and implementing markketing strategy of the company aimed to fulfil sales strategy for
all business units(agro, heavy machinery, construction machinery etc.)
- Handling digital communication in different channels(webpages, social media, YouTube);
- Development of various POS materials (catalogues, brochures, postcards etc.);
- Events organisation (exhibitions, conferences, open doors, client trips etc.;
- Organizing of marketing campaigns, special offers;
- Marketing reporting and communication regarding marketing activities;
- Providing corporate branding and working with the brandbook;
- Document flow control with partners and subcontractors.
- Participation in the Budgeting Process: budget implementation and reporting;
- Communication with business departments as for business needs in marketing support
- Controlling of branding & design: offices, fleet, work wear, corporate documents, POS-materials
 etc.
- Coordination of company’s call-center in order to increase customer loyalty and establish
processes.

FUCHS
January 2022 – Ukraine, fuchs.com
July 2022 Head of Marketing
6 months
- Development and implementation of marketing and communication strategies.
- Research of the market, customer preferences, activity of competitors and their
products, product positioning in relation to competitive products
- Management of the marketing department; distribution and assignment of tasks
subordinates, control over their proper execution
- Organization of the development of POS materials, SMM activities, advertising campaigns and
ensuring their compliance with the general marketing strategy of the company and concern
- Budgeting (planning, cost control, optimization)

CLAAS
January 2017 — Kyiv, www.claas.com
October 2021
4 years 9 months
Marketing Manager
- Organization and development of all marketing and communications activities in Ukraine,
Moldova, Georgia and Armenia
- Marketing services, market research, selection of the effective channels for the advertising
information distribution
- Preparation and implementing of communication strategy of the company
- Coordinating of PR-activities(internal and external)
- Competitors advertising activity monitoring
- Permanent monitoring, performance evaluation and development of own advertising tools and its
optimization (media, IT, Web, Press)
- Planning and coordination of dealers marketing activities
- Planning and coordination of sales company marketing and communication activities
- Planning and organization of demonstration events (in cooperation with product management,
sales, service)
- Development of data services (databases, CRM Systems, etc.)
- Marketing administration (planning, budgeting, project support, documentation and reporting)

April 2016 — Versatile Ukraine
January 2017
Kyiv, versatile.ua
10 months
Marketing manager
Defining strategy and tactics in line with sales and communication objectives;
Organizing and handling of marketing and sales related projects;
Building brand image within the scope of marketing and communication strategy set
ATL/BTL activities elaboration, implementation and control;
Providing dealerships with support regarding their local communication: offers, media materials to
use, analyzing;
Budgeting and budget optimizing;
Organizing national and regional activities within approved plan(exhibitions, dealers meetings,
local demo-tours)
PR support: internal and external communications, media handling
Communication, promotional and media support of regional representatives all over Ukraine

May 2012 — March Nikon
2016
Kyiv, www.nikon.ua
3 years 11 months
Marketing manager
• Developing\correcting Regional Marketing strategy for Ukrainian, Moldova and Georgian
markets, concepts and tactics
• Preparation, coordination and implementation of advertising media plan for Ukrainian market.
 • Organizing wave of brand research and analyzing results for further improvements
• Planning, revision and control over marketing related expenses; developing and optimizing
budget
• Preparation, coordination and implementation of advertising materials production.
• OOH program management
• Internet campaign management (selecting platforms, localizing content, daily monitoring,
reporting).
• Co-operating with media
• Supervision of TV advertising campaign according to agreed media plan.
• Regular competitors marketing activity monitoring, proposing necessary activities
• Opening and daily support of social networks accounts, communications with visitors, working
with complaints and objections
• PR activities(corporate sponsorship, external and internal communications, special events
management)
• Giving direction to the marketing department

April 2011 — May Navionika
2012
Kyiv
1 year 2 months
Marketing director
Designing, implementing, and facilitating annual marketing strategies for the organization.
Supporting and facilitating development and execution of marketing plans.
Translating business department objectives and strategies to prepare brand portfolio objective,
plans, strategies to
facilitate the growth of business.
Developing marketing strategy depending on the knowledge of organizational policy, market
nature.
Planning and administering the marketing operations budget of the organization.
Editing materials in accordance with specific customer on market requirement.
Developing promotional materials, which include marketing print and collateral copies.
Manage day-to-day activity with PR, press, and marketing communications agencies
Working with vendors and dealers network.
Supervising marketing managers, marketing assistant and communications manager.
Making hiring and staffing decisions within the marketing department.
Building and developing marketing team that is competent, dedicated, and efficient.
Assisting the sales department to meet its goals objectives.

October 2007 — Fozzy Group business «ФОРА»
November 2010
www.fora.ua
3 years 2 months
Marketing Projects Coordinator
developing and implementation of new design and style for store-chain, re-branding of existing
stores and opening of new one.
developing and execution of the projects in the context of general marketing strategy (advertising
campaigns and promo campaigns, indoor and outdoor advertising, media planning, handling
communication with customers)
project maintenance: planning, coordination, budgeting, supervision, reporting, monitoring
participation in development and implementation of loyalty program
search of contractors for realization of the project and supervising their work
preparing of information requests and activity reports
benchmarking
competitors analysis

September 2006 — DDB Ukraine
October 2007
1 year 2 months
Senior Account manager
•Day-to-day communication with the clients;
•developing POS materials, controlling their production;
•planning advertising and promotional campaigns and events;
•preparing project timings and ensure deadlines are met;
•coordinating info and task exchange within the Agency’s departments to fulfil assigned projects;
 •preparing reports about advertising activities of the competitors;
•preparing of information requests and reports (meeting, status, activity reports etc.).

Clients: Henkel Bautechnik(Ukraine), JVC, Delonghi, Kenwood, Ariete, Uniliver(Lipton),
Мega-Маks

Education
Higher
2015 National Aviation University, Ukraine
Marketing

2005 Mykolaiv State Humanitarian University named after P.
Mohyla(Kyiv-Mohyla Academy complex)
Roman-German Philology, Specialist

Professional development, courses
2022
E-mail marketing basics
SendPulse Academy

Jira: How to start and got boosted in Jira
IAMPM

2020 Employer Branding
Laba, l-a-b-a.com

2019 Effective Communication with clients
Staff capital

2018 Advanced Project Management
CLAAS HR dept.

2016 Digital Marketing
Digital Marketing Institute(DMI), Digital Marketing

2014 Foundations of Business Strategy
Darden School of Business

2013 An Introduction to Marketing
Wharton University of Pennsylvania, Marketing

2008 Time management basics
Fora HR Dept.

2006 Training “Efficient ways of customer service calls”
НАУ

Key skills
Languages Ukrainian — native
English —fluent speaker
German — basic knowledge
Russian —fluent speaker

Additional information
PC literate
Have no troubles either different people or technics..
Hobbies: fishing, reading, shooting.