Bohdan

Bohdan Oliinyk
Media Buyer | Paid UA & App Growth
Ukraine
[відкрити контакти](див. вище в блоці «контактна інформація»)
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English B2 | Ukrainian (native)

40+
apps launched

$30k+
monthly budget

$10k+
MRR scaled

2 yrs
in mobile UA

PROFILE
Media Buyer with 4+ years of hands-on experience in mobile app promotion, ASO, and paid user acquisition. Comfortable working with real budgets, real campaigns, and real data — I have launched 40+ apps, managed $30k/month in ad spend, and grown apps from zero to $10k+ MRR. Looking to grow into a dedicated Media Buyer role where I can apply my analytical mindset, creative testing skills, and deep understanding of mobile UA funnels.
SKILLS & TOOLS
Meta Ads

TikTok Ads

Google UAC

A/B Testing

CPI / ROAS

Audience Targeting

Analytics & Reporting

Creative Briefs

Tools: Firebase • Google Analytics • RevenueCat • App Annie • AppMagic • SimilarWeb • Jira • Figma
EXPERIENCE
Media Buyer — TikTok Ads
FAMEDUB — iOS App · MobiTeach LLC
2023 — 2024
• Managed TikTok Ads campaigns for FAMEDUB iOS app with a $20,000/month budget — campaigns were profitable and scaled month-over-month.
• Achieved 300% ROI in Ukraine and 200% ROI in Israel — consistently positive ROAS across Tier 2–3 markets.
• Core markets: UA, IL, GR, RO, PL, BR, PT, ES, IT — localized creatives and messaging adapted per market and language.
• Full campaign ownership: audience segmentation, bid strategy, creative briefing, and iOS attribution via SKAdNetwork 4.0.
• Ran creative testing cycles (UGC-style videos) to identify top-performing angles per GEO and audience segment.
ASO Specialist & Paid UA (Media Buyer)
MobiTeach LLC
June 2024
• Managed paid and organic promotion for 36 mobile apps across iOS and Android in the language learning niche.
• Set up and optimized Meta Ads and Google UAC campaigns: tested audiences, creatives, and bid strategies to reduce CPI.
• Ran structured A/B tests on ad creatives and store visuals — boosted conversion rate by 20% across regional markets.
• Built a localization-driven keyword and creative strategy to grow organic installs and reduce paid acquisition costs.
• Collaborated with designers on creative production and with developers on improving app store ratings and UX.
Product Marketing Manager (ASO)
Light Apps Studio
Aug 2023 — June 2024
• Achieved average MRR of $2,000–$5,000 per app through niche analysis, targeted campaigns, and iterative creative testing.
• Automated metadata and campaign reporting workflows — saved 30% of manual time on routine operations.
• Managed relationships with 9 clients: requirements gathering, campaign setup, performance reporting, and strategy reviews.
Product Manager VOIO
Jan 2022 — June 2023
• Launched 15 mobile apps with full go-to-market strategy including paid UA, ASO, and motivated traffic campaigns.
• Managed $30,000/month total budget — allocated spend across channels based on CPI, ROAS, and LTV data.
• Grew an app's MRR from $1,000 to $6,000 using ASO and paid traffic, while cutting CPI to $1,717.
• Led a team of 7 Flutter developers; coordinated product releases with campaign timelines for maximum launch impact.
• Introduced A/B testing for creatives and store pages, creating a repeatable process for performance improvement.
EDUCATION & CERTIFICATIONS
Marketing Strategy Specialization — IE Business School, Coursera | Oct 2024
Google Digital Marketing & E-commerce Certificate | Feb 2024