Inna

INNA SOBCHUK
CRM & MARKETING AUTOMATION SPECIALIST | GOHIGHLEVEL | AI WORKFLOW
AUTOMATION

Ukraine (Remote) • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • Upwork Profile

PROFESSIONAL PROFILE

CRM and Marketing Automation Specialist with hands-on GoHighLevel experience since 2022 and freelance consulting
since July 2023. Builds, administers, and troubleshoots CRM systems, marketing workflows, AI automations, and REST
API/webhook integrations. Strong experience with GoHighLevel subaccounts, pipelines, opportunities, custom fields, forms,
calendars, email/SMS workflows, and lead management. Works with n8n, Make.com, Zapier, HubSpot, Pipedrive, Airtable,
OpenAI, and Claude. Brings 9+ years of broader experience in administration, operations, and process management.

CORE EXPERTISE

GoHighLevel Administration • CRM Audits & Troubleshooting • Lead Capture, Routing & Nurture • AI Agents & Human
Approvals • REST APIs & Webhooks • n8n / Make.com / Zapier • Data Mapping & Duplicate Prevention • Client Support
& Documentation

PROFESSIONAL EXPERIENCE

Marketing Automation & CRM Specialist (Freelance)
Worldwide | Remote | July 2023 – Present
Administer GoHighLevel client accounts: subaccounts, pipelines, opportunities, workflows, forms, calendars, custom
fields, tags, and messaging automations.
Build lead capture, qualification, nurturing, booking, reactivation, and customer lifecycle workflows; configure
marketing funnels and CRM reporting.
Audit CRM setups and diagnose failed executions, contact duplication, incorrect stages, workflow conflicts, messaging
issues, and API errors.
Build AI-powered automations in n8n and Make.com using OpenAI and Claude for lead scoring, enrichment,
classification, and human-in-the-loop review.
Integrate CRMs, Airtable, Google Workspace, payment and messaging services using REST APIs, webhooks, JSON, and
data mapping.
Migrate and maintain automations across platforms; test changes, document solutions, and provide ongoing support to
concurrent clients.
School Administrator & GoHighLevel Administrator
Illinois Health Careers, USA | April 2021 – September 2025
Managed educational and administrative operations across multiple campuses; coordinated student recruitment and
stakeholder communications.
Assumed responsibility for GoHighLevel marketing automations in late 2022, supporting CRM workflows, lead
management, and enrollment follow-ups.
Updated contact records in HubSpot and supported outreach, documentation, financial processes, and internal
workflow improvements.
Finance Administrator – Accounts Receivable
Farnek Services LLC | Dubai, UAE | August 2018 – January 2020
Managed invoicing, payment tracking, reconciliations, financial records, and resolution of billing discrepancies.
Office Reception & Administrator
Farnek Services LLC | Dubai, UAE | August 2016 – August 2018
Coordinated schedules, office communications, databases, and administrative documentation.

SELECTED TECHNICAL PROJECTS
INNA SOBCHUK • CRM & AUTOMATION SPECIALIST

AI Sales Agent – Lead Qualification, Enrichment & CRM Integration
n8n • OpenAI • GoHighLevel • Pipedrive • Google Sheets • Gmail • Slack
Built lead intake, spam and duplicate checks, website enrichment, AI lead scoring with confidence/reasoning, and CRM
contact/deal synchronization.
Implemented human approval for personalized email drafts, retry logic, error handling, and AI-generated sales
preparation summaries.
GoHighLevel CRM Audits & Workflow Optimization
GoHighLevel • Make.com • n8n • Zapier • REST APIs
Reviewed workflows, lead sources, CRM configuration, and integration dependencies; resolved stage assignment,
duplicate contact, mapping, and trigger issues.
WooCommerce Revenue Recovery & Failed Payment Automation
WooCommerce • GoHighLevel • Make.com • Airtable • Stripe
Connected e-commerce events to abandoned-cart and post-purchase follow-ups; developed multi-stage billing recovery,
reminders, and account-status logic.
Visa Processing & Document Intake
GoHighLevel • Make.com • Google Drive
Built intake workflows with case identifiers, passport-based duplicate checks, standardized file naming, Drive
organization, and completion tracking.
Telegram Coaching Chatbot
ManyChat • Make.com • OpenAI • Airtable • Telegram
Built participant registration, access verification, progressive task delivery, homework review support, and conditional
manager review flows.
Coaching Delivery & Clinic Booking
GoHighLevel • Fathom • Google Drive • Glide
Configured five GHL coaching delivery workflows and automated call-recording organization; built a clinic
appointment request app in Glide.

TOOLS & PLATFORMS

CRM: GoHighLevel, HubSpot, Pipedrive, ActiveCampaign, Airtable | Automation: n8n, Make.com, Zapier | AI: OpenAI
API, Claude, ManyChat, Voiceflow, Telegram bots | Integrations: REST APIs, webhooks, JSON, HTTP, authentication |
Other: Google Sheets, Drive, Gmail, Slack, Stripe, WooCommerce, Twilio, Fathom, ClickFunnels, Wix, Unbounce, Glide

CERTIFICATIONS

n8n Workflow Automation Specialist – Marketing Automation School (2025)
AI Business Automation Expert – Marketing Automation School (2025)
GoHighLevel Specialist – Marketing Automation School (2024)
Marketing Automation & Funnel Building – Marketing Automation School (2023)

EDUCATION & LANGUAGES

Mykhailo Kotsiubynsky Vinnytsia State Pedagogical University | Elementary Education & English | 2002–2007
Ukrainian – Native • English – Fluent • German – Basic

INNA SOBCHUK • CRM & AUTOMATION SPECIALIST