Bogdan

Bogdan Dyuk
Head of Product and Growth
Specialization - Leadership of cross-functional
teams (AI, PM, Product, Marketing)

Date of birth: 27.02.1991
Marital status: Single
Place of residence: Kyiv (Ukraine)
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
Telegram: t.me/mailbogdan
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Hard Skills: Soft Skills:
Growth marketing & acquisition funnels; Focused;
AI & ML integration in product features; Drive a car;
Product strategy & roadmap planning; Following trends;
Meta Blueprint specialist; Growth mindset;
Lead generation with high ROI; Leading a healthy lifestyle;
Development of marketing strategies; Striving for new knowledge;
Go-to-market strategy & launch management; Ability to nd creative solutions;
Participant of the Google Partners program; Ability to work well in a team setting;
A/B testing & experimentation frameworks; Strategic thinking & decision-making;
Basic knowledge of Agile / Scrum / Kanban Ability to systematise a large amount of
methodologies. information.

Work experience:

07.2024, Project and Program Manager at the Project Center of the Retail Business Support Department
“Oschadbank” (www.oschadbank.ua)
- Implement and execute the program's plans
- Practical experience with LLMs such as ChatGPT, ZOOM AI, Claude, Gemini, and similar frameworks.
- Manage the full lifecycle of AI strategic and implementation on projects supporting retail
business transformation.
- Training the team on AI-based solutions (GenAI) to improve the ef ciency of various departments
- Prepare executive presentations, status reports, and documentation for the projects
- Monitor performance metrics, KPIs, and department milestones, reporting progress
to the bank's Deputy Chairman of the Board responsible for retail business.
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 07.2022 - 07.2024, Marketing manager “Miatech Inc.” (www.miatech.org)
- Lead generation
- LinkedIn Campaign Manager
- Google Advertising
- ActiveCampaign launching e-campaigns & strategy
- Search Engine Optimization website

02.2021 - 03.2022, Head of digital "Ukraine - Our Home" (www.uaourhome.com)
- Launch media and targeting campaigns
- Programmatic buying
- Facebook advertising
- Youtube advertising
- Managing a digital team to implement the strategy

09.2019 - 02.2021, Brand manager digital (Ukraine, Kazakhstan, Middle Asia,
Baltics, Caucasus) “Roust” (www.roust.com)
- Programmatic buying
- Managing the budget of the advertising campaigns
- Social media marketing
- Trade marketing activities
- New product development

03.2017 - 09.2019, Business development manager “Smart Data ltd.”
(www.smartdata.com.ua)
- Monitoring of competitors
- Creation of advertising on Google
- Design presentation and branding
- Working with the b2b segment
- Control sales activities

Education:
2015 - 2017 Taras Shevchenko National University of Kyiv, Faculty of Economics, specialization -
business administration, Master's degree (MBA).
2008 - 2013 Ivan Franko Lviv National University, Faculty of Economics, specialization in nance and
credit, Specialist with the degree of Diploma in Finance and Credit.

Technical knowledge:
Advertising: Targeted advertising in (Programmatic, Facebook, Instagram, Google,
YouTube, LinkedIn, App Store, Google Play, Email campaigns, Motivated traf c;
Design: Figma, Photoshop, Illustrator, Canva, Crello;
Web development: Web ow, Tilda, WordPress, Google Sites;
Management: Trello, Notion, Google Workspace, Apple iWork.
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