Контактна інформація

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Досвід роботи

Chief Marketing Officer

з 02.2024 по 01.2026 (2 роки)
IDL Packaging, Інші країни (Приватні особи)

-Owned Amazon account growth and operations at scale, combining strategic planning, team leadership, and process automation to drive sustainable revenue growth, 2,500+ sku managing end-to-end account operations and performance.
-Achieved consistent +15% YoY sales growth, demonstrating strong results-driven execution
-Led and coordinated a cross-functional team of designers, copywriters, marketers, and photographers to execute brand and marketing initiatives.
-Oversaw end-to-end project execution, managing timelines, deliverables, and cross-departmental collaboration.
-Integrated Monday.com into daily operations, improving transparency, task management, and execution speed
-Designed and implemented a custom reporting system that provided a clear, data-driven overview of overall account health and performance
-Conducted product research and market analysis to identify new growth opportunities on Amazon
-Successfully launched and scaled 500+ new products, many of which continue to generate stable sales
-Led the implementation of updated listing content and designs by coordinating SEO and creative teams, driving improvements in conversion and overall account performance.
-Led PPC operations by managing a $200,000 monthly advertising budget and coordinating PPC and analytics teams to maximize performance.

Head of PPC

з 07.2020 по 10.2022 (2 роки 4 місяці)
Gora Group (Supplements), Інші країни (Маркетинг, реклама, PR)

- Built advertising campaigns from the ground up, covering the full cycle from launch to scaling
- Oversaw a portfolio of 40+ products, achieving sales and profitability goals through strategic campaign optimization and listing improvements.
- Developed and executed 6-month advertising strategies, aligning tactical actions with longterm business objectives.
- Conducted in-depth competitor and market research, using insights to strengthen positioning and capture market share.
- Drove two products to Best Seller status by strategically positioning them in categories where immediate dominance was achievable.

PPC Lead

з 05.2019 по 08.2021 (2 роки 4 місяці)
Forza Rocket Group, Інші країни (Приватні особи)

- Built the PPC advertising function from the ground up, launching campaigns across multiple ad
types and driving consistent growth in sales.
- Led end-to-end marketplace optimization, including SEO, keyword architecture, and A+ Content
enhancements, improving visibility and conversion.
- Managed cross-campaign structures (broad, phrase, exact, cross-selling, auto) and scaled highperforming ads to boost traffic and sales velocity.
- Designed a performance monitoring system (ACOS, TACOS, ROI, ROAS, CTR, CPA, etc.) to support data-driven decision-making and strategy adjustments.
- Coordinated with internal teams to align advertising initiatives with broader business and product goals.

PPC-спеціаліст AMAZON

з 05.2018 по 02.2019 (10 місяців)
DSV Auto, Дистанційно (Маркетинг, реклама, PR)

- Developed and executed a comprehensive PPC strategy (Sponsored Products, Sponsored Brands, Sponsored Display), maintaining ACOS within 25–29.5%.
- Created semantic cores for all campaigns, which included sub-campaigns of all types (broad/phrase/exact campaigns, cross-selling, auto, etc.)
- Analyzed the effectiveness of the advertising campaign by key indicators: dynamics of results, conversion rate, ACOS, TACOS, ROI, ROAS, CPC, CTR, CR, СPO, CPL, CPA.
- Managed large advertising budgets and a portfolio of 40+ SKUs, prioritizing resources to maximize ROI and revenue growth.
- Conducted competitor and keyword analysis (Helium 10, Jungle Scout, Elite Seller) and integrated insights into long-term advertising strategy.
- Reported on the effectiveness of PPC campaigns with a detailed analysis of the effectiveness of each position.
- Directed and coordinated the work of designers and copywriters, ensuring timely delivery of creative assets aligned with brand strategy.
- Designed campaign architecture, including semantic cores and cross-selling structures, enabling scalable traffic growth and higher conversion rates.

Освіта

University of South Carolina

Business Administration | Marketing, Columbia, USA
Вища, з 2018 по 2022 (4 роки)

University of South Carolina Columbia, SC
Bachelor of Science, Business Administration | Marketing

Американський университет University of South Carolina

Додаткова освіта та сертифікати

2TOP Education

6 months

IELTS, 7.0

2018

Знання і навички

• MS Outlook
• MS Word
• MS Excel
• MS PowerPoint
• English translation
• Ініціативність
• Продуктивність

Знання мов

• Англійська — вільно
• Українська — вільно
• Німецька — початковий

Додаткова інформація

ВНИМАНИЕ, ПОЖАЛУЙСТА ОБРАЩАЙТЕСЬ НА ЭТОТ ТЕЛЕФОН [відкрити контакти](див. вище в блоці «контактна інформація») (Whats Up)
Или telegram : @AMZ_Gg