Oksana

OKSANA PASTUSHENKO
HEAD OF MARKETING
Result-oriented professional with over 10 years of experience
in marketing local and international hospitality and F&B
brands, who is well-versed in market dynamics, consumer
behavior and trends.

Extensive experience in driving the strategic direction of
business across a wide range of markets, as well as exposure to
numerous business models at different stages of development.

ksanaPastushenko
O WORK EXPERIENCE
BRAND STRATEGIST 2021 - Current
CONTACT TakaHisa Japanese Restaurant | Visit Saudi | Yalla!Market

[відкрити контакти](див. вище в блоці «контактна інформація») Provide flexible solutions across all aspects of marketing
and events to offline and online clients;
[відкрити контакти](див. вище в блоці «контактна інформація») Manage B2C and B2B E-Commerce channels;
Manage omnichannel integrated marketing campaigns,
Dubai, UAE launches, art direction & branding;
Develop and amplify key brand communication and
leverage full-funnel planning.

EXPERTISE REGIONAL MARKETING MANAGER 2019 - 2021
Cinépolis Cinemas
Brand Management
Build Cinépolis Cinemas Marketing Strategy in GCC;
Marketing Strategy Develop the company’s brand identity;
Develop the annual E-Commerce strategy and optimization
Commercial Planning for ticket and F&B sales;
Plan and execute the annual marketing strategy and
Budget Management budgets for 14 F&B outlets and 7 cinemas;
Source and leverage brand partnerships and commercial
Project Management opportunities;
Manage multi-channel ATL / BTL marketing campaigns
Product Development including media buying, OOH, broadcast media, events and
promotions to maximise brand awareness and visibility;
Social Media Marketing Establish the company’s digital infrastructure;
Oversee and lead the digital deployment of brand
Content Strategy campaigns;
Manage all omnichannel customer communications across
Lead Generation Email, Push & SMS.

Email Marketing F&B MARKETING MANAGER 2018 - 2019
Hyatt Hotels Corporation
Copywriting
Develop the marketing strategy in line with hotels'
objectives in the pre-opening phase;
LANGUAGES Create a brand identity and launch 6 F&B outlets;
Manage market research: consumer insights, consumer
Fluent in English segmentation, competitive intelligence and industry
trends;
Fluent in Russian Overall responsibility for brand management and corporate
identity;
Fluent in Ukrainian Analyse potential strategic partner relationships.
CLIENTS & CASES SENIOR MARKETING EXECUTIVE 2017 - 2018
JA Resorts & Hotels

hyatt.com Plan and develop marketing campaigns and promotional
strategies for 2 cluster hotels and 8 F&B outlets;
cinepolisgulf.com Manage advertising agencies and in-house creative team;
Social Media Management: from ideation to execution;
ihg.com Community Management;
jaresortshotels.com Develop industry-specific content for online and offline
communication;
yallamarket.ae Source opportunities for partnerships, sponsorships and
advertising on an ongoing basis;
theformworkstore.com Set and achieve goals for overall revenue growth;
takahisa.ae Responsible for the Annual Marketing Budget.

PR & MARKETING EXECUTIVE 2015 - 2017
INDUSTRIES InterContinental Dubai Marina

Develop communications plan including strategy, goals,
F&B budget and tactics for the hotel, 9 F&B outlets and SPA;
Develop media relations strategy, seeking high-level
Hospitality placements in print, broadcast and online media;
Social Media and Community Management;
E-commerce Create, execute, and track the efficiency of A/B testing
campaigns;
Q-Commerce Email-marketing;
Plan Customer Loyalty and Retention strategies;
Entertainment Online reservation platforms management;
Content development in line with the PR strategy;
Construction Prepare press releases and conduct media interviews;
Coordinate media buying activities;
Education Prepare monthly Media Coverage Reports;
Handle the Annual Budget, Marketing Plan and Regular
Action Plans;

TOOLS Host PR & Media events.

Mailchimp PROJECT MANAGER 2011 - 2015
Beit Grand Cultural Centre
Odoo
Spearhead, plan and implement fundraising campaigns;
Data Studio Conduct research, data mining and analysis for donor
management;
AppsFlyer Attract new donors and maintain rapport with existing
donors;
Sprout Social Develop strategies and set goals to hit fundraising targets;
Event management;
Hootsuite Develop project documentation, programs, master budget;
Produce reports to suit relevant stages of the fundraising
Loomly activities.

Semrush

Brand Ripplr
EDUCATION
Google AdWords
NATIONAL MARITIME UNIVERSITY 2008 - 2009
Helium10
Master's Degree in Economics and Management
Jungle Scout
NATIONAL POLYTECHNIC UNIVERSITY 2004 - 2008
Asana, Notion, Miro
Bachelor's Degree in Business Economics