Арманд

About me
Innovative executive with a proven track of success across diverse domains: from
branding, marketing, media, and public relations, to business development and fundraising.
Well-versed in driving impact for various markets, including business intelligence
consultancy, data advisory, tech start-ups, ICT, energy, and migration by investment.

Prior to acquiring executive roles, I enjoyed a successful career in media, as a journalist and
editor-in-chief, honing my skills in communications and media relations. As an elected
political press officer, I have demonstrated an ability to thrive in high-pressure environments
and navigate complex political and social landscapes with ease. Based in Kyiv, Ukraine, I
have a global mindset and a keen ability to operate on an international stage, capitalizing on
over 5 years of professional experience.

Armand Lazarian Career highlights
(he/him) Value of sales opportunity created > 5 000 000 $

C-Suite Brand Architecture, Youtube / Meta / TikTok content views brought > 1 000 000

Marketing & Business Development Meta followers brought > 100 000

Branding and rebranding projects led 6

Proud to execute for:

[відкрити контакти](див. вище в блоці «контактна інформація») EMAIL ME Keyvolt
Professional Experience

Invited Brand Advisor and Chief Marketing Officer I am currently leading an immersive branding project for Keyvolt, a Ukrainian solar energy company, that
@ Self-Employed — Kyiv, Ukraine. 04.23 / Present time aims to create a root brand for its 3 core business tracks (B2B, B2C, E-commerce) and activate performance
marketing campaigns to drive qualified sales, increase brand loyalty and customer engagement.
I partner-up with businesses to build and strengthen their brands. Performed: a wide brand audit; market intelligence (competitor and customer analysis, industry trends,
Drawing on a knowledge of this realm, I offer expert guidance on consumer insights and buying triggers research); brand strategy (positioning and identity); omnichannel
brand strategy, incl. identity, content and omnichannel marketing. digital marketing; PR, SMM; curation of design, Big Data, SEO/SEM, PPC, and data analytics contractors.

Digital Marketing, Communities, and Data Advisor Through a targeted rebranding effort, elevated the company's digital presence by developing and
@ Frenus GmbH — Stuttgart, Germany. 03.22 / 04.23 implementing a new design system across social media, websites, and landing pages. Achieved a >460%
increase in LinkedIn brand awareness through a thought leadership-driven inbound marketing strategy.
Frenus is a German business intelligence consultancy firm that Executed a virtual event strategy for T-Systems with significant business value, bringing together key
empowers informed decisions with rare insights. Company delivers prospects from Michelin, Bosch, Ford, Volvo, Renault, KIA, Wejo, Garrett, EY, and other major leads.
complex market intelligence projects and strategic consulting, Built two LinkedIn communities for T-Systems, enhancing brand recognition with strong content marketing.
serving Daimler, Zoom, Deutsche Telekom, Hilti, Kearney, T- Delivered business intelligence and data projects for Zoom & Deutsche Telekom, incl. Contact Identification,
Systems, and other international industry leaders. CRM Enrichment, Executive Profiling, and Buying Triggers Analysis, among other market insights services.

Chief Business Development Officer & Head of Brand Branded two start-ups with data-driven strategies, elevating their digital presences across social media,
@ MaxAh LLC & FuelWell LLC — Delaware, US. 10.21 / 03.22 websites, landing pages, ads, and sales materials.
Despite rising war threats, brought attention of 15 European VC funds over the course of 5 months, with a
MaxAh develops innovative li-ion batteries, improved with in-house goal to attract $2,000,000 for MaxAh and FuelWell . This involved crafting investor offers, managing
synthesized graphene. This breakthrough approach is tailored for marketing campaigns, identifying key contacts, and delivering compelling live pitches.
industries in search for a better energy storage. Evoked partnership negotiations with Samsung R&D Institute Israel, European Battery Alliance, BEPA,
FuelWell introduces the next-gen fuel catalysts for a vast range of Recharge, TEEA, and other energy sector organizations.
vehicles operating on diesel or gasoline, reducing both carbon Earned industry recognition, including the "Top-10 Rising Ukrainian Start-ups Award" at the SWE-UA Business
emissions and fuelling spendings for users. Forum '21, among other accolades.
Professional Experience

Product & Business Development Lead Portugal Established lucrative partnerships with real estate developers and VC/PE funds in Portugal, generating over
@ Migronis CBIA — Estoril, PT. 05.21 — 10.21 $5,000,000 in sales opportunities.
Managed the Portuguese CBI service portfolio with exceptional efficiency, leveraging my skills in team
Migronis Citizenship by Investment Agency provides a full range of collaboration and streamlined communication. Created an internal database of the company's main offering
luxury services in obtaining citizenship and residency by within 4 weeks of onboarding, significantly improving lead handling speed for the Sales Department.
investment, within 20+ countries across the globe.
Conducted training for product managers, covering databases and effective business outreach strategies.

Editor-in-Chief & Creative Director Delivered a comprehensive creative direction and video production of 4 infotainment products, showcasing
@ Hromady IA — Kyiv, UA. 10.20 / 05.21 gonzo-documentaries, hard-talk interviews, news reports, and live streams on YouTube and Meta.
Managed and led a team of 9, comprising camera crew, journalists, designers, video editors, and hosts.
Hromady Information Agency is an independent media dedicated Surpassed audience acquisition goals on Meta, scaling from zero to 80,000 FB followers within 3 months.
to highlighting the modern regional culture of Ukraine. Oversaw the social media marketing, influencer marketing, and brand positioning with exceptional results.

Elected Press Secretary General — Youth Wing Provided strategic counsel on PR and SMM to HQ and multiple Branch Press Offices across Ukraine.
@ The European Solidarity Party — Kyiv, UA. 04.19 / 02.20 Guided political candidates for Elections, helping them secure seats in Municipal Councils across the country.
Rebranded the organization's digital presence with cutting-edge PR strategies, new communication streams,
The European Solidarity Party is a Ukrainian political party, and content creation initiatives.
founded and led by the Fifth President of Ukraine Petro Achieved remarkable results, including a 4800% increase in brand awareness for the organization's Meta
Poroshenko.
pages, and doubling followers in 5 months, surpassing initial audience growth expectations.

Journalist — TV and Radio Broadcasting Produced extensive news content and conducted OSINT investigations, covering politics, government,
@ Kyiv Media Holding — Kyiv, UA. 10.18 / 07.20 diplomacy, modern military conflicts, lawmaking, crime, human rights, and economy topics.
Interviewed Presidents, Ministers, MPs, Political Party Leaders, and Governors, due to a high credibility level.
Kyiv Media Holding is the official multimedia of the Ukrainian
Delivered daily live TV and radio broadcasts, and covered significant events including Presidential and
capital, formed by the Kyiv TV Channel and Radio Kyiv 98 FM.
Parliamentary elections, major civil protests, court proceedings, bill votings, etc.
Languages

English: bilingual proficiency Polish: bilingual proficiency Ukrainian: native Armenian: native Russian: native

Digital Tools

Education & Extracurricular Activities

Bachelor Studies of Management and Mass Communication: Faculty of Journalism and New Media
@ Jagiellonian University — Krakow, PL10.16 / Present time (on academic pause since 2018)

Co-establisher Associated Member Former Player
@ Ukrainian Startup Association @ The National Writers' Union of Ukraine @ Kyiv Wolves Basketball Club (UA 16-18)