Особисті дані приховані

Natalia Burylo
Marketing Performance Manager, PR Brand Communications, SMM, Acquisition, Traffic | Team Lead

9+ years of experience
Location: Ukraine, open to relocation abroad
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)

EDUCATION
Master's Degree in Public Relations and Media Affairs, Journalism Department | Zaporizhzhya National University, 2018-2020
Bachelor's Degree in Advertising and Public Relations, Journalism Department | Zaporizhzhya National University, 2014-2018

PROFESSIONAL EXPERIENCE

SMM Team Lead |SEO & Digital Marketing Agency (NDA) – US, UK, CA, EU
Aug 2024 – Jan 2026

●​ Managed a team of SMM specialists by assigning tasks, reviewing results, and providing feedback.
●​ ~30-60 original posts/month (carousels, reels).
●​ Designed and executed marketing and SMM strategies for B2B & B2C, enhancing brand visibility across social media
platforms (LinkedIn, Instagram, Facebook, X, Quora, Reddit, Pinterest, YouTube) in multiple regions, primarily Canada, the UK.
●​ Consistently increased followers, page impressions, and engagement rates organically.
●​ Collaborated with PR teams, designers, SEO specialists, content writers, product managers, and sales.
●​ Utilised Google Analytics, Notion, Jira, LinkedIn Campaign Manager, Meta Ads Manager, and AI tools.

PR & Marketing Manager | SmartHub (B2B SaaS, AdTech Programmatic Business) – US, UK, EU, MENA​
Aug 2021 – Jun 2024

●​ Designed, executed global PR, marketing, SMM, content strategies, enhancing brand visibility across the US, EU, Asia.
●​ Managed teams of designers, SEO specialists, and journalists, ensuring alignment with brand strategy.
●​ Led and executed a comprehensive rebranding initiative, covering messaging, visual identity, and website optimisation.
●​ Directed media outreach campaigns, securing regular features in Forbes Tech Council, Advertising Week, and other.
●​ Achieved a 90% success rate in industry awards submissions (DRUM, EVA, Engage, GDEA, Appealie, The Wires, etc.).
●​ Organised the company’s presence, PR activities, and merchandising at DMEXCO and DMIEXPO industry events.
●​ Utilised HubSpot, Google Analytics, Ahrefs, Semrush, SurferSeo, Cision, LinkedIn Campaign Manager, Meta Ads Manager.

PR & Communications Manager | Digital Media & Affiliate (NDA)| iGaming, Betting, Crypto – US, UA, EU​
Oct 2020 – Jun 2021

●​ Developed and distributed high-quality content, securing 20+ monthly publications in international media.
●​ Built strategic partnerships with global organisations, enhancing visibility in emerging markets.
●​ Managed teams of designers, SEO specialists, writers, video production, ensuring alignment with brand strategy.
●​ Organised the company's presentation at the industry's online and offline events.
●​ Collaborated on the company’s podcast production for YouTube and Clubhouse.
●​ Conceptualised and implemented the company’s proprietary awards program (concept, website, promo, judges, merch).

PR Manager | SaaS Videoconferencing Startup, Sweden (NDA)​
Dec 2019 – Sep 2020

●​ Built the brand from the ground up, developed and implemented PR and SMM strategies.
●​ Created website structure and content (blog, news).
●​ Developed media relations, press releases, writing and placements.
●​ Focused on international outreach to position the startup in competitive tech markets.

Marketing & SMM Manager | GS Diamonds (Luxury Jewellery Retailer) – Australia, NZ​
Oct 2019 – Mar 2020

●​ Developed SMM strategies for Inst, FB, Pinterest to increase engagement and drive traffic for Australian and New Zealand.
●​ Participated in marketing, content, SEO, and sales activities, including product photo shoots.
●​ Took part in website content and structure development.
Communications Consultant | Global Communities NGO, Ukraine​
Jul 2019 – Sep 2020
●​ Developed and implemented a full-cycle communication strategy (SMM, media, events, ads, POS) for local governments.

PR Manager | Intergal-Bud (Ukrainian Leading Building Company)
Nov 2018 – Apr 2019
●​ Press and media relations, press conference management, copywriting, SMM, website content management, event
management.

PR Manager, Consultant | Helper (Ukrainian charitable project)
Aug 2018 – Nov 2019
●​ Developed and implemented a communication strategy to promote the basic principles of pre-medical aid for children
and youth.

Communications Manager | Legal Development Network (Leading Ukrainian Public Law Association)
Jul 2017 – Jan 2018
●​ Developed and implemented a full-cycle communication strategy (SMM, media, website, events, POS).
●​ Operated with communications of 25 NGO-offices (law aids) throughout Ukraine.

Account Manager | AdwService (Digital Marketing Agency, Ukraine)
Dec 2016 – Jul 2016
●​ Conducted competitor research, developed commercial offers, and worked with tools like Serpstat, SimilarWeb, and
Google Trends.

PR-manager | Crazy Marketing (Digital Marketing Agency, Ukraine)
Aug 2016 – Dec 2016
●​ PR & SMM activities.
●​ Created graphic elements.
●​ Copywriting.
●​ Account management, development of commercial, partner and sponsorship offers.

SKILLS

PR & BRAND STRATEGY
●​ Market analysis to identify potential opportunities and customer needs; development of PR solutions.
●​ Brand management – creating and developing brand concepts, long-term strategy planning, and execution.
●​ Planning and implementation of PR campaigns with different activities and channels, including ATL and BTL.
●​ Crisis communications management.
●​ Employer branding, etc.

MARKETING STRATEGY
●​ Market research to identify potential opportunities and consumer demands.
●​ Development and communication of product vision, positioning, and global product goals.
●​ Development and communication of product vision, positioning, and global product goals.
●​ Analysing trends and providing insights to improve marketing strategies.
●​ Building relationships with clients, stakeholders, and media representatives.

PAID ADS, TARGETED ADS - DIGITAL MARKETING
●​ Understanding of essential digital marketing metrics: CPC, CPA, CPM, CTR, ROI, LTV.
●​ Working with Meta Ads Cabinet (Instagram, Facebook), LinkedIn Campaign Manager, X, YouTube, Google Ads.
●​ Managing the team for market and competitor research; launching tests of hypotheses of effective funnels, management,
and optimisation of high-impact ad campaigns; optimisation of a website or landing pages to increase conversions.
●​ Managing the creative team or personally creating photo, video, text content for ad campaigns.

SMM
●​ Launching and optimising targeted advertising campaigns to boost brand engagement and drive traffic,
conducting hypothesis testing using Ad Managers (META Business Manager, LinkedIn Campaign Manager.
●​ Launched and optimised targeted advertising campaigns to boost brand engagement and drive traffic, hypothesis
testing, using Ad managers (META Business Manager, LinkedIn Campaign Manager).
●​ Influencer marketing.

MEDIA RELATIONSHIPS
●​ Writing and publishing PR materials (press releases, white papers, interviews, expert columns, etc.) and news texts in
relevant, high-quality media outlets across different countries.
●​ Pitching content, PR articles, and op-eds.
●​ Created media databases and managed media planning across digital and print platforms (Muck Rack, Cision, PR
Newswire, Prowly, BuzzSumo, HARO).
●​ Working with TV and radio channels.

CONTENT
●​ PR content (press releases, white papers, interviews, expert columns, etc.) and advertising copies (content for websites,
landing pages, social media; slogans; ad copy with CTAs; email texts, sales presentations, brochures, advert videos, etc.).
●​ Coordinating teams of copywriters, editors, and proofreaders.

DESIGN
●​ Using Canva and other apps and AI tools (DALL-E, Midjourney, Leonardo, Sora) for creating graphic and video content.
Coordinating UI/UX, graphic, and web designers.

EMAIL MARKETING
●​ Email structure, design, content creation, and sending; development and implementation of sales funnels and user
paths; content (copy and visuals) development, A/B testing, and optimisation.

EVENTS
●​ Preparing clients for exhibitions, speaking engagements, sponsorships, and attendance at international events. Organising
and hosting PR events (press conferences, round tables, presentations, workshops), as well as preparing for PR, networking, and
business development events.

PROJECT & ACCOUNT MANAGEMENT
●​ Coordinating teams of 10+ people; writing technical tasks; ensuring quality control of work.
●​ Communications with clients, partners, media representatives, conducting successful negotiations.

TRAINING & COACHING PRACTICING

LANGUAGES
English – Advanced, professional proficiency.
Ukrainian, Russian – Native.
German – Elementary.

INTERNSHIPS
●​ May – Jun 2017 – Internship at CRG-Comms PR Agency: Media relations for IT startups, targeting the Western market.
●​ Sep – Oct 2015 – Volunteering at the "Zaporizhzhya Book Fair" Cultural Festival and the Charity Festival of Conservation:
SMM communication, brand voicing, writing news, and press releases.
●​ Jun – Jul 2015 – Assistant to the Press Secretary at the Zaporizhzhya Chamber of Commerce and Industry.
●​ Feb – Apr 2015 – PR & SMM Internship at "Universe" Ukrainian online radio.

AWARDS & VOLUNTEERING
●​ 2017 – 2022 – Founded and coordinated the PRUF NGO; hosted a blog and conducted workshops on PR, media affairs.
●​ 2018 – PR Mentor within the MakeMeBetter Project, mentoring 2 students.
●​ Apr 2016 – Feb 2017 – Founded and coordinated the "UA-TYPES" all-Ukrainian granted social cultural-historic project
within the "Studio of Alive History" Program and "Another Education" NGO. Won the Studway Award for the Best Media Project
2017.
●​ 2016 – 2017 – Press Secretary for the Ukrainian Forum of Young Diplomats NGO.