Tetyana
Head of Marketing and PR
- Зайнятість:
- Повна зайнятість.
- Вік:
- 39 років
- Місто:
- Київ
Контактна інформація
Шукач вказав телефон , ел. пошту та LinkedIn.
Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.
Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/2959942
Досвід роботи
Head of PR & Marketing
з 03.2019 по 09.2020
(1 рік 6 місяців)
AEQUO, Київ (Юриспруденція)
- Developed and executed PR & marketing strategy.
- Developed integrated PR & marketing campaigns to increase
brand awareness, and manage brand perception & reputation.
- Nurtured and built relationships with key legal and business media.
- Coined a business process and a white paper for crafting
submissions to legal directories.
- Was the driving force behind the automation of submissions to
legal directories.
- Influenced internal communications to shape brand perception,
boost engagement, manage expectations, promote constant
change and nurture innovative thinking.
- Served as a PMO at PR Department, setting PM standards,
choosing methodologies & tools, and coaching the team.
- Led a team of PR experts; facilitated relationships between
cross-functional teams.
- Budget holder of all PR activities.
PR Manager
з 07.2015 по 03.2019
(3 роки 8 місяців)
AEQUO, Kiev (Юриспруденція)
- Created high-quality content to communicate across digital and
traditional channels: presentations, websites, videos, etc.
- Successful track record of working within new media and digital
channels and tools, establishing best practices and innovation to
improve communication effectiveness.
- Promoted the launch of innovative products: shaping clear
messages, creating ad campaigns, led generation, etc.
- Delivered projects on time, within the scope, and on budget.
- Developed and managed detailed project schedules, work plans,
and budgets.
- Monitored progress, navigated adjustments, resolved issues, and
regularly communicated project updates to stakeholders.
- Monitored, analyzed, and measured the effectiveness of PR
initiatives; developed insights and made recommendations.
- Took part in mobile app development: drafted user stories,
introduced gamification, calculated capacity.
- Granted quality, consistency, and brand alignment of all
communications deliverables.
- Worked closely with the HR team on various internal
communications and employee engagement initiatives.
- Managed contracts with vendors and suppliers.
PR & Project Manager
з 11.2013 по 12.2014
(1 рік 1 місяць)
SANAHUNT, Kyiv (Роздрібна торгівля)
- Launched Newsletter. This novelty kept the clients up-to-date,
during the period of limited access to the store, and provided a
smooth switch to an online store later on.
- Launched photo studio for the online store.
- Responsible for window dressing with seasonal decorations.
- Built relationships with key fashion media.
- Coordinated a team of designers and photographers.
- Granted quality, consistency, and brand alignment of all
communications deliverables.
- Responsible for all POS materials production.
- Experience in premature project closure due to political situation.
- Drafted charity foundation concept. In charge of charity activities.
Assistant-Coordinator, International Projects
з 03.2010 по 10.2013
(3 роки 7 місяців)
Victor Pinchuk Foundation, Kyiv (Неприбуткові, благодійні та громадські організації)
- Created a copy of the exhibition The Holocaust by Bullets: The
Mass Shooting of Jews in Ukraine, 1941–1944. The exhibition was
installed in different cities in Ukraine, and was accompanied by an
educational program.
- Organized a public lecture with President Shimon Peres.
- Supported TV links at the Yalta Annual Meeting.
- Responsible for participant management at Foundation’s
numerous events in Davos during World Economic Forum and at
Yalta Annual Meetings (YES).
- Participant management at public lectures with Jimmy Wales,
Dominique Strauss-Kahn, Tony Blair, etc.
- Assisted the Head of the Board.
Assistant to the President
з 01.2007 по 03.2010
(3 роки 2 місяці)
Bears Food Ingredients Concern & Agrarian Chamber of Ukraine, Kyiv (Харчова промисловість)
Among successful projects:
– Vishegrad Four meeting in Ukraine.
– TAIEX Conference in cooperation with the EU Project “Implementation of Ukraine’s commitments under WTO and ENP Frameworks in the rural sector”, the Coordination Bureau for European and Euro-Atlantic Integration of Secretariat of the Cabinet of Ministers of Ukraine, COPA-COGECA.
On a regular basis:
– Event management.
– POS materials production.
Account Manager
з 07.2006 по 11.2006
(4 місяці)
Mediatech, Kyiv (Шоу-бізнес, мистецтво, культура)
– Multimedia equipment rent.
Teacher of English
з 09.2002 по 08.2006
(3 роки 11 місяців)
Schools, Language courses, Kyiv (Education and science)
– Teaching English to children and grownups.
Освіта
National Aviation University
Department of Management Technologies, Project Manager, Kyiv
Вища, з 2007 по 2008 (1 рік 3 місяці)
Kyiv National Linguistic University
English and German Philology, Kyiv
Вища, з 2003 по 2006 (2 роки 10 місяців)
Kyiv Pedagogical College
Primary school teacher, Kyiv
Середня спеціальна, з 1999 по 2003 (3 роки 9 місяців)
Додаткова освіта та сертифікати
Digital Marketing, Kyiv Academy of Media Arts (KAMA)
2017-2018
PR Course, Advertising School
2014
Graphic Design Intro, School of Visual Communication
2019
PR & Communications, Kyiv-Mohyla Business School (KMBS)
2019-2020
Digital Marketing, Kyiv-Mohyla Business School (KMBS)
2020
Mini MBA in Markiting with Mark Ritson
2019
Strategic Management and Innovation, Copenhagen Business School, Coursera
2018
Google Project Management Program, Coursera
2021-2022
Modern Marketing Workshop with Seth Godin
2017
Targeting, Bazilik
2018
Product Marketing Management, Projector Institute
2023
Знання мов
- Англійська — просунутий
- Українська — вільно
- Німецька — початковий
Додаткова інформація
– Recognized as Best Communication Manager 2019, and
– Shortlisted as Best Event Manager & Breakthrough of the Year 2018
according to Promotion of Legal Services (PLS) Top Teams Research by Yuridicheskya Praktika
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