Маргарита

Marharyta
Hromadko [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
SMM/ Digital Marketing
Manager [відкрити контакти](див. вище в блоці «контактна інформація»)
marharyta-hromadko-a8a0b7150/
Lviv, Ukraine

E D U C AT I O N PROFILE

Bachelor in Philology Mid-level Marketing Generalist with a linguistic edge and a passion
for visual storytelling. For the last 2 years, I’ve been helping brands
Ukrainian Catholic University grow by combining strategic SMM planning, graphic design, and
2019 – 2023 performance marketing (Targeting). I believe that the best
While pursuing my degree in campaigns happen at the intersection of human-centric content
Philology, I actively expanded and data-backed optimization. Ready to bring fresh energy and a
my expertise into the digital 360-degree marketing perspective to your team.
landscape by completing
specialized courses in SMM
and Copywriting. This EXPERIENCE
academic background
provided me with a deep
understanding of language Marketing Generalist

and communication, which I Evermore school March 2025 – April 2026
successfully integrated with
modern marketing strategies. Managed 3 Sales Channels: Handled the school’s Instagram,
Telegram, and the founder’s personal brand at the same time.
Each channel had its own content, strategy, and sales goals.

SKILLS Personal Branding: Developed the founder's personal brand to
build trust and authority, making it a powerful tool for driving
school sales.

Social Media Strategy Brand & Creative Strategy: Created the overall brand strategy
from scratch and made sure it looked consistent everywhere.

Personal Branding Design & Content: Did all the visual design and wrote the
Brand Development content. I made sure everything was not only beautiful but also
worked for the sales funnel.

JTBD Research Web & Tech: Built landing pages for courses and handled social
Market & Competitor invoicing to keep the business side organized.

Analysis Targeted Ads: Ran ad campaigns to bring in new leads and
Digital Product Launch managed the budget to get the best results.

Customer Research: Conducted JTBD (Jobs to be Done)
SMM (Instagram, Telegram, interviews to understand our students better and use those
TikTok, LinkedIn) insights for marketing.

Landing Page Design Digital Product: Helped develop and launch a special digital
product, taking it from an idea to a finished offer.

Video Production (Reels/
TikTok) Influencer Marketing: Found and worked with influencers to
promote the school. I handled everything from reaching out to
Influencer Marketing managing the collaborations and tracking results.
Targeted Advertising (Meta
Ads)
Design
Copywriting

EXPERIENCE
EXPERTISE
C ommunication Manager

L anguages Empat March 2024 – July 2024
Ukrainian - native SMM Strategy & Management: Developed the social media
marketing strategy from scratch and managed daily content to
English - C1 keep the audience engaged and growing.

German - A1 SEO & Article Writing: Wrote professional articles and SEO-
friendly blog posts to improve our search results and attract new
visitors.

T echnical
PR & Press Releases: Drafted press releases to share the latest
Figma startup news and studio updates with the media.

Content Creation: Produced all types of content - from social
Meta Ads Manager media posts to long-read articles - ensuring everything was on-
Miro brand and high quality.

Review Management: Monitored and managed customer
Google Sheets, Docs feedback and reviews to build a positive and trustworthy
Canva reputation for our projects.

Wayforpay Brand Voice: Made sure the studio’s communication was
consistent and easy to understand across all digital platforms.
CapCut / InShot
SMM Manager

PERSONALITY Laneche Beauty Studio October 2024 – January 2024

SMM Strategy: Developed a custom strategy to make the salon
stand out and attract more clients.

Versatile Content Management: Handled everything from content
Proactive planning to posting, ensuring a consistent and aesthetic look for
Strategic the page.

Quality Control: Monitored the results and made sure all
Fast learning interactions with followers were on-brand and professional.
Team player SMM Manager (TikTok)

Adaptable Student Organization “Sub Rosa” September 2022 – May 2023
Analytical TikTok Growth: Managed the organization’s TikTok account,
Creative focusing on creating fun and relatable content for students.

Trend Research: Stayed on top of daily trends and adapted them
to fit our community’s voice, which helped us reach a much
wider audience.

INTERESTS Full-cycle Video Production: Handled everything from writing
scripts and filming to editing short-form videos that actually got
views.

Psychology Event Promotion: Created content to promote university events,
Literature leading to better attendance and community growth.

Art Engagement: Increased the organization’s visibility on campus
by building a lively and active community through video content.
Languages
Ad d i t i o n a l C o u r s e s , L e c t u re s
Travelling
Basics of the Personal Brand |
Cultures diversity Nisha.Space
2026
Marketing 2026 (Lecture) |

Sofia Dutchack 2025
Targeted Advertising Basic
(Workshop) | Instapreneurs
2025
Jobs to Be Done (JTBD) Workshop |
I RUSH Marketing
2025
Digital Markering |

Genius.Space 2023