Tetiana

Tetiana Minko
Mobile [відкрити контакти](див. вище в блоці «контактна інформація»)-Viber, WhatsApp, Telegram
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Competences
 Company registration & management
 Business procedures establishment & administration
 Budgeting, P&L & Pricing
 Staff hiring & operation
 Matrix of responsibilities & KPIs performance control
 Business Analysis, Dashboards, Market Researches
 Marketing & Clients management
 Web-sites elaboration & management
 International Project Management

Companies, with which cooperated:
FMCG producers: Coca-Cola, Procter & Gamble; Danone
British American Tobacco, Cheese Club, Schedro, Lauffer
Banking: Private Group, UkrSibbank, BNP Paribas,
IT & Technologies: Samsung, Glorium Technologies, Epam, etc.
Luxury: Nina Ricci, J.P.Gaultier, Balmain, Orlane, Miyake
B2B: Tikkurila, Hermes Oil, Aurum GmBh, etc
On-line business: Alex Yanovsky Business School, Apriori, etc.

Invited Lector at Universities & Business Schools with own courses on Management, Business
development & Marketing
 University of Economics, Krok; MIM Kiev, etc professional hobby
 Be First Marketing School, Kiev, Ukraine, etc since 2012

Background & Results
Company: Business Innovations (Field: intellectual & outsourced services for business) sept.2019-2023
Position: CEO
Responsibilities:
 Company registrations
 Management & Development consulting
 Business Procedures implementation or optimization
 Staff Recruitment for Clients companies
 Team & agencies management (up to 10)
Results: Clients quantity grew up to 70%, some clients income was doubled

Company: Tikkurila Group / Kolorit Paints (International paints producer) sept.2017-mar.2019
Position: Development & Marketing Director (responsible for region)
 Leading Board member
 Business Procedures, CRM & Responsibility Matrix establishment within the company
 Development Strategy elaboration and its implementation control
 Budgeting, Pricing and P&L. Business Analysis, Dashboarding
 Staff hiring & management: 7 agencies, 10 direct subordinates
 4 web-sites & 2 internet shops administration
 Launches of new shops and new brands
Results: new strategy developed, 5 new shops launched; 3 departments re-structured, KPI implemented,
Business Procedures analyzed & optimized, internal PR & motivation program implemented.
Company: Lider Snack (Food producer with international export) sept.2015-sept.2016
Position: CMO
 Board Member
 Budgeting and P&L, Costs optimization
 Staff management, KPIs introducing & performance control
 Strategy & Brands development, Market researches & Business Analysis
 Brands Export expansion, ATL & BTL communication for clients
 8 agencies & up to 10 subordinates management
Results: New brand & SKUs developed, new Eco line launched, Full advertisement for 2 brands launched,
project on production costs’ decrease completed, export expanded in 3 times (up to 15 countries)

Company: Lauffer Group (Food producer with international export) jul.2012-dec.2013
Position: Marketing Director, with executing responsibilities of COO in Kiev branch
 Marketing Strategy elaboration & implementation, Sales co-management
 Marketing Researches, Pricing, Budgeting
Results: Marketing strategy developed, New people hired, Prices & Stock optimized

Company: Schedro, Private Group Holding (TOP producer in fat and oil industry + other food ) mar.2010-jun.2012
Position: Marketing Director (Ukraine and CIS)
 Marketing department building from scratch up to 10 people + 9 out-source agencies
 Marketing strategy elaboration & implementation – for 28 regions, for 7 food categories
 360 ºmarketing support: Digital; TV Ad, Radio, OOH, Press; PR; Consumers Promo, CRM; Programs for
B2B
 New launches (3 new categories: ketchup, souses, plants oil + new packaging introduced)
 Sales & Export development; merchandising, distribution & shops development
 Budgeting and Pricing optimization
Results: total turnover increased in 3 times, Schedro brand entered in TOP10 most successful brands of
Ukrainian, company achieved TOP3 position in all product categories, share of margarine grew by
73,5%; share of mayonnaise grew by 18%, ketchups moved from 6th to 3rd position in 1 year.

Company: Cheese Club (TOP cheese manufacturer. Export leader. 11 factories in Ukraine) mar. 2007- sept.2008
Position: Head of Marketing* & Commercial Director deputy (Ukraine, Russia, other CIS)
 Brand marketing, Trade marketing & Researches
 D&T, new products and brands development
 Partake in Sales, Logistics & FTA management
Results: department restructured, portfolio & pricing optimized, 4 new brands developed,
new packaging launched.

Business Consultant and CEO Couch jun.2006-sept.2015
 Management & Business consultancy, Outsource management of international projects
 Marketing & Management education, TOP management coaching
 Business Analysis, Market researches
Clients: Aurum GmBh, Lider Snack, Lauffer, MobiLand, Columbery, Hermes, IT companies of CiU, etc
Results: development strategies for international clients elaborated, top teams trained & sales grew up,
All-Europe market analysis fulfilled – recommendation provided

Company: British American Tobacco (World TOP tobacco producer) apr.2003-jun.2006
Position: Brands Manager (Vogue, Dunhill, Lucky Strike, , Pall Mall, Alliance)
 Marketing strategy & plans elaboration for 5 brands
 New launches - brand Alliance, new SKUs for Pall Mall & Vogue – development & implementation
 Brands communication via ATL, BTL, CRM, POPM, PR, web-site, New Channels kick off
 D&T responsible (including packaging, products, blends), Budget and P&L optimization
 People management (up to 15 people) & 4 international Advertising Agencies
Results: achieved #1 position in the World on Vogue growth pace (300% growth within country), Renewed
and re-launched Pall Mall (new packaging, product & communication), Developed and launched
Alliance brand (exceeded targets), Launched Vogue Arome line (exceeded targets in 10 times).
Company: Samsung Electronics (TOP consumer electronics producer) may.2001 – apr.2003
Position: Marketing Manager (reporting directly to General Manager)
 Planning & Budgeting. All marketing activities working out: TV Ad, OOH, Press, Internet, CRM, POSM,
 Flagship Store opening, New Sales Channels kick off. New web-site launch,
Results: Samsung flagship store opened, new launches exceeded the target, new web-site developed, etc

Company: GfK-USM (Biggest international research & consultancy agency) sept1999 – may2001
Position: Project Manager
 Fully managed projects for Coca-Cola, Procter & Gamble, Danone, Philip Morris, UMC mobiles, etc
Results: for Procter & Gamble - Comet brand re-positioned, performance improved;
for Coca-Cola –mindset study(all regions, age 6-50 years), Consumers Promo recommendations

All references and testimonials can be provided by request

Education
1993–1999 Ukraine National University named after T. Shevchenko;
Degree: Master of Psychology (Specialization: Social Psychology)
1999–2002 PHD thesis: “Developing strategy of influence in management field“
2003 Management (London Business Program)
2004 Marketing & Finance (UK international program)
2004 Product management and D&T (Bayreuth, Germany)
2005 Project Management by PRINCE 2 (Changescape Ltd, London, UK)
2007 Finance management (WW-JSC, St. Petersburg, Russia)
2011 People management (Top-management program, Ukraine)
2022 Business Analysis (Epam, Ukraine)

2000–2002 French Language, Institute Francais (at French Embassy in Ukraine)
2003–2006 English for Business, Languages Agency (Ukraine)
2022-2023 Italian Language, Centro Provinciale per l’Istruzione degli Adulti /CPIA (Italy)

Languages
 English – fluent, C1
 Italian – colloquial, A2/B1
 French – intermediate, A2
 Russian & Ukrainian – fluent

PC skills
 MS Project, Trello, Bitrix24, Confluence, Jira, SAP; 1-C, SPSS
 Photo Shop, Adobe Acrobat, ACDSee Pro + all standard software

Driver’s license
 Category B, International

Personal detailes
 Place of birth: Ukraine, Chernigiv region
 Date: 29.07.1976
Current residence
 Official residence in Italy
 Have all documents to live & work in Italy: Permesso di soggiorno, Codice Fiscale,
Codice Individuale, bank account, etc