Tetiana
Маркетинг-директор
- Вік:
- 47 років
- Місто проживання:
- Київ
- Готовий працювати:
- Дистанційно, Інші країни, Київ
Контактна інформація
Шукач вказав телефон та ел. пошту.
Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.
Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/9786662
Завантажений файл
Це резюме розміщено у вигляді файлу. Ця версія для швидкого перегляду може бути гіршою за оригінал резюме.
Mobile [
Mail [
Competences
Marketing, Sales & Export management
Digital Marketing, incl. leads generation, e-mailing, funnels
Web-sites, Internet shops elaboration & management
Human Resources management, incl. recruitment
Budgets, P&L & Business procedures administration
Business Analysis, Marketing Researches
International Project Management, incl. on-line businesses
Companies, with which cooperated:
FMCG producers: Coca-Cola, Procter & Gamble; Danone
British American Tobacco, Cheese Club, Schedro, Lauffer
Banking: BNP Paribas, UkrSibbank, Private Group
Technologies: Samsung, Glorium Technologies, BMW,etc.
Luxury: Nina Ricci, J.P.Gaultier, Balmain, Orlane, Miyake
B2B: Tikkurila, Hermes Oil, Aurum GmBh, etc
On-line business: Alex Yanovsky Business School, Apriori, etc.
Invited Lector at University & Business School with own courses on Marketing & Business development
University of Economics, Krok, Kiev, Ukraine, etc professional hobby
Be First Marketing School, Kiev, Ukraine, etc. since 2012
Background & Results
Company: Business Innovations (Field: business consultancy) sept.2019-2023
Position: Entrepreneur
Responsibilities:
Marketing, Management & Sales consulting + Trainings
Outsource Marketing, Business Optimization & marketing Staff Recruitment for Clients companies
Team & agencies management (up to 10)
Results: Clients quantity grew up to 70%, some clients income was doubled
Company: Alex Yanovsky Business School (project ШЮН) mar.2019-2020
Position: Marketing Director (all countries, on-line business) – distant work
Marketing department management, KPI & BA implementation
Funnels setting-up, e-mailing & leads generation improvement
SMM development (FB, Instagram, Youtube)
Events organization (incl. webinars, alive performances, trainings, etc)
Digital advertisement & content preparation (banners, video, stories, etc)
Results: Audience increased up to 4 times.
Company: Tikkurila Group / Kolorit Paints (International paints producer) sept.2017-mar.2019
Position: Marketing Director (within CIS region) – remote job
Marketing department re-structuring. 7 agencies & up to 10 subordinates management
Marketing Strategy elaboration and implementation; Budget, pricing and P&L optimization
4 web-sites & 2 internet shops management, SMM
Launches of new brands, new shops, department re-structuring & business procedures improvement
Results: new strategy developed, 5 new shops launched; department re-structured, KPI implemented,
business procedures optimized, internal PR implemented, Opinion leaders program introduced.
Company: Lider Snack (Food producer with international export) sept.2015-sept.2016
Position: Marketing Director
Strategy & Brands development, Marketing researches & Business Analysis
Budgeting and P&L optimization, Production costs decrease
TV commercials & Print Ad production, Brands Export expansion
8 agencies & up to 10 subordinates management
Results: New brand & SKUs developed, new Eco line launched, Full advertisement for 2 brands launched,
project on production costs’ decrease completed, export expanded in 3 times (up to 15 countries)
Company: Lauffer Group (Food producer with international export) jul.2012-dec.2013
Position: Marketing Director, with executing responsibilities of COO in Kiev branch
Marketing Strategy elaboration & implementation, Sales co-management
Marketing Researches, Pricing, Budgeting
Results: Marketing strategy developed, New people hired, Prices & Stock optimized
Company: Schedro, Private Group Holding (TOP producer in fat and oil industry + other food ) mar.2010-jun.2012
Position: Marketing Director (Ukraine and CIS)
Marketing department building from scratch up to 10 people + 9 out-source agencies
Marketing strategy elaboration & implementation – for 28 regions, for 7 food categories
360 ºmarketing support: Digital; TV Ad, Radio, OOH, Press; PR; Consumers Promo, CRM; Programs for
B2B
New launches (3 new categories: ketchup, souses, plants oil + new packaging introduced)
Sales & Export development; merchandising, distribution & shops development
Budgeting and Pricing optimization
Results: total turnover increased in 3 times, Schedro brand entered in TOP10 most successful brands of
Ukrainian, company achieved TOP3 position in all product categories, share of margarine grew by
73,5%; share of mayonnaise grew by 18%, ketchups moved from 6th to 3rd position in 1 year.
Company: Cheese Club (TOP cheese manufacturer. Export leader. 11 factories in Ukraine) mar. 2007- sept.2008
Position: Head of Marketing* & Commercial Director deputy (Ukraine, Russia, other CIS)
Brand marketing, Trade marketing & Researches
D&T, new products and brands development
Partake in Sales, Logistics & FTA management
Results: department restructured, portfolio & pricing optimized, 4 new brands developed,
new packaging launched.
Marketing Consultant and Operations Couch jun.2006-sept.2015
Marketing & Business consultancy, Outsource management of international projects
Marketing & Sales trainings, TOP management coaching
Marketing researches & Business Analysis
Clients: Aurum GmBh, Lider Snack, Lauffer, MobiLand, Columbery, Hermes, IT companies of CiU, etc
Results: marketing strategies for clients elaborated, sales teams trained & sales grew up,
All-Europe marketing analysis fulfilled – recommendation provided
Company: British American Tobacco (World TOP tobacco producer) apr.2003-jun.2006
Position: Brands Manager (Vogue, Dunhill, Lucky Strike, , Pall Mall, Alliance)
Marketing strategy & plans elaboration for 5 brands
New launches - brand Alliance, new SKUs for Pall Mall & Vogue – development & implementation
Brands communication via ATL, BTL, CRM, POPM, PR, web-site, New Channels kick off
D&T responsible (including packaging, products, blends), Budget and P&L optimization
People management (up to 15 people) & 4 international Advertising Agencies
Results: achieved #1 position in the World on Vogue growth pace (300% growth within country), Renewed
and re-launched Pall Mall (new packaging, product & communication), Developed and launched
Alliance brand (exceeded targets), Launched Vogue Arome line (exceeded targets in 10 times).
Company: Samsung Electronics (TOP consumer electronics producer) may.2001 – apr.2003
Position: Marketing Manager (reporting directly to General Manager)
Planning & Advertisement working out: TV Ad, OOH, Press, Internet, CRM, POSM,
Flagship Store opening, Trade Promo, New web-site launch, New Channels kick off
Results: new mobile phones launched with results, exceeding the target. Samsung flagship store opened.
National incentive program for trade partners and shop assistants implemented. New web-site developed.
Company: GfK-USM (Biggest international research & consultancy agency) sept1999 – may2001
Position: Project Manager
Fully managed Coca-Cola, Procter & Gamble and Danone projects.
Conducted single projects for Nestle, Philip Morris, Kiev Post, UMC mobiles and other
Results: for Danone - fully developed brand Zhivinka, which is successful during 20 years already
for Procter & Gamble - Comet brand re-positioned, performance improved;
for Coca-Cola –mindset study(all regions, age 6-50 years), Consumers Promo recommendations
All references and testimonials can be provided by request
Education
1993–1999 Ukraine National University named after T. Shevchenko;
Degree: Master of Psychology (Specialization: Social Psychology)
1999–2002 PHD thesis: “Developing strategy of influence in management field“
2003 Management (London Business Program)
2004 Marketing & Finance (UK international program)
2004 Product management and D&T (Bayreuth, Germany)
2005 Project Management by PRINCE 2 (Changescape Ltd, London, UK)
2007 Finance management (WW-JSC, St. Petersburg, Russia)
2011 People management (Top-management program, Ukraine)
2022 Business Analysis for IT (Epam, Ukraine)
2000–2002 French Language, Institute Francais (at French Embassy in Ukraine)
2003–2006 English for Business, Languages Agency (Ukraine)
2022-2023 Italian Language, Centro Provinciale per l’Istruzione degli Adulti /CPIA (Italy)
Languages
English – fluent, C1
Italian – colloquial, A2
French – intermediate, A2
Russian & Ukrainian – fluent
PC skills
MS Project, Trello, Bitrix24, Confluence, Jira, SAP; 1-C, SPSS
Photo Shop, Adobe Acrobat, ACDSee Pro + all standard software
Driver’s license
Category B, International
Personal detailes
Ukrainian
Place of birth: Ukraine, Chernigiv region
Date: 29.07.1976
Інші резюме цього кандидата
Інші країни, Дистанційно
Tetiana Minko Mobile ; -Viber, WhatsApp, Telegram Mail Competences • Company registration & management • Business procedures establishment & administration • Budgeting, P&L & Pricing • Staff hiring & operation...
Схожі кандидати
Директор з маркетингу
80000 грн, Київ
Керівник відділу маркетингу, маркетолог
Київ
Директор з маркетингу, керівник (відеопродукція), менеджер електронної комерції
Дистанційно
CMO, Business Analyst, Project Manager, Sales
Київ, Дистанційно
Директор з маркетингу
Дистанційно