Наталія

NATALIA KORNOVA
UX/UI Designer
Lviv, Ukraine (Remote) | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn | Behance | Dribbble | Telegram

SUMMARY
I create intuitive, data-driven digital products across Legal Tech, AI, SaaS, B2B, E-commerce, HealthTech, FinTech, Travel, and
EdTech — turning complex, tangled systems into simple, clear solutions that meet both user needs and business goals. Comfortable
designing MVPs, moving fast from concept to a testable first version.

EXPERIENCE

Meduzzen UX/UI Designer | April 2025 – Present
Legal Risk & Conflict-Detection Platform AI / Legal Tech | UX/UI Designer
• Designed a graph-based relationship visualization with clear visual hierarchy to surface direct and indirect connections across multi-
source data, accelerating conflict-of-interest reviews and improving accuracy
• Structured due-diligence workflows and information architecture for complex investigations, strengthening compliance confidence and
reducing risk exposure; collaborated closely with developers through implementation

Intelligent Search & Knowledge Management Platform AI / Data Analytics | UX/UI Designer
• Designed a conversational, chat-based interface that unifies fragmented, multi-source data into structured insights, enabling faster and
more confident decision-making
• Surfaced hidden relationships and dependencies through graph-based knowledge visualizations, improving investigative and research
workflows

Premium Fragrance E-commerce Redesign E-commerce / Retail, Bulgaria | UX/UI Designer
• Rebuilt 20+ pages across desktop and mobile onto one scalable design system, bringing the storefront up to the brand's premium
positioning
• Reconstructed the full buying journey — catalog, product, cart, checkout, confirmation — with a persistent order summary and step-by-
step progress, reducing purchase friction
• Restored a critically broken mobile experience and built a new B2B wholesale section from scratch, complete with a five-step
onboarding flow

B2B Circular-Economy Marketplace Redesign E-commerce / B2B, Belgium | UX/UI Designer
• Defined three clear user journeys — buy, sell, rent — turning an outdated equipment catalog into a structured marketplace and
improving product discovery and buyer confidence
• Redesigned the product page into a two-column layout with trust badges and a persistent inquiry CTA, helping B2B buyers move from
evaluation to request without losing context
• Built a new rental journey from scratch — opening a monetization model that didn't exist before — and broadened international reach
with multi-currency support

Two-Portal B2B SaaS Deal Management Platform US Automotive Registration | UX/UI Designer
• Built a per-state tax formula builder with operator chips and clear cursor-based bracket insertion, reducing the risk of manual tax
miscalculations across states
• Created a WYSIWYG PDF field-mapping editor, a four-step deal intake wizard, and a Power of Attorney signature flow, cutting the
paperwork bottleneck in deal processing
• Mapped the deal status workflow to give dealers and DMV staff a shared, trackable view of every deal, working closely with the
development team through implementation

B2B AI Consulting Website SaaS / AI, UAE | UI/UX Designer
• Led a research-driven restructure of the site's information architecture and services presentation, clarifying a complex AI-agent product
suite for enterprise buyers
• Built a unified card system and template library for AI agents and products, replacing one-off pages with a scalable, consistent visual
design system

OTHER EXPERIENCE
• Pomich — Volunteer Coordination App (Bachelor's Thesis) — designed an end-to-end mobile app connecting volunteers and
coordinators, backed by user interviews, competitive analysis, and information architecture; achieved WCAG 2.2 AA accessibility and
an 83% task success rate in usability testing.

• Zadum — AI-Powered Daily Planning App — designed a calm, minimalist planning app informed by competitor and user research;
refined the interface through usability testing, raising the share of users rating it clear and uncluttered from 75% to 95%.
• Mental Health App (Mobile) — researched stress factors and designed a mobile app for calm and emotional balance.
• Finance App for Android — built a multifunctional, user-friendly personal finance management app, shaped by user insights across
several target groups.
• Travel App — created an app encouraging users to explore their home country and attracting new travelers.
• Online Magazine Website — shaped a content platform for relaxation and inspiration, grounded in aesthetics and emotional design.

SKILLS
UX / UI & Product Design
User Research · Competitive Analysis · Information Architecture · User Flows & Personas · Customer Journey Mapping · Wireframing ·
High-Fidelity UI · Prototyping · Design Systems & UI Kits · Dashboard & Admin Panel Design · SaaS & B2B Product Design · E-commerce
UX · Conversational UI · Responsive / Mobile-First Design · Usability Testing
Tools
Figma (Variables, Auto Layout) · FigJam · Axure · Miro · Notion · Design Systems · Adobe Photoshop & Illustrator · Google Workspace
· Microsoft Office · Similarweb
AI & Design-to-Code
Claude · Lovable · Figma Agent / Figma Make · AI-assisted design workflows
Soft Skills
Independent Project Ownership · Problem-Solving & Creative Thinking · Empathy & User-Centered Mindset · Communication & Teamwork ·
Leadership & Storytelling · Stakeholder Communication · Fast Adaptation to New Domains

CERTIFICATES
• UI/UX Design — Beetroot Academy
• INT20H Hackathon in UX/UI Design — BEST Kyiv
• Future Simple Hack EdTech Certificate — Ministry of Digital Transformation of Ukraine / DEV Challenge

EDUCATION
Bachelor's Degree, Industrial Design (Printing and Publishing) — Lviv Polytechnic National University

LANGUAGES
English — Upper-Intermediate (B2) | Ukrainian — Native