Тетяна

Phone: [відкрити контакти](див. вище в блоці «контактна інформація») Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
Personal Information
Marital status: married (2 sons)
Date of Birth: 21.06.1982
Nationality: Ukrainian
Education

2001 - 2006 Nizhyn State University named after Gogol
Qualification: social pedagogue and practical psychologist

Trainings
​
2002 – 2011 Certificates
• Marketing budget management - Brand Training (2011)
• Strategy differentiation - Brand Training (2011)
• Time Management for manager - InfoManager (2009)
• Personnel management and motivation- InfoManager (2008)
• HoReCa Dimensions - Gallaher (2005)
• SMS 2 (Types of personality. Negotiations process) - Gallaher (2005)
• SMS 1 (Sales & Merchandising Skills) - Gallaher (2005)
• Time Management - JTI (2004)
• Personnel management & Planning - Avon (2002)
• Fundamentals of Sales - Avon (2002)

Professional experience
2023-…. Campari Ukraine Ukraine, Kiev

Channel & Customer Marketing Manager On-trade
Strategic Planning:
• Lead and develop Strategic On-Trade Channel Activation plans across a selection of priority portfolio brands – aligned to Brand and Channel objectives.
• Identify and use consumer /shopper and customer insights to develop activation plans across On Trade Channels as required.
• Ensure and align plans to shopper/path to purchase strategies and key sales drivers.
• Development of On trade segmentation, implementing brand priorities by segment.
• Build a clear set of channel plans including SMART objectives, strategies, and key initiatives.
• Develop Activation briefs aligned to plans and lead and execute best in class activation – working with agencies and key customer contacts.
Channel/Brand Activation:
• Lead the design and execution of best-in-class key channel activation that can be tailored for specific customers and adapted to maximize consumer opportunities.
• Ensure there is clear integration of activation aligned to global and local creative brand platforms.
• Manage a defined group of agencies for production, and execution requirements and ensure value for money by establishing framework service agreements and rates.
• Responsible for perfect store implementation.
Evaluation / Measurement:
• Ensure that brand visual identities and communication guidelines are properly controlled and executed in all activity material and communications in place.
• Responsible for all communication /POS materials to be executed in the On-Trade channel.
• Monitor, track, and evaluate activity success vs. agreed objectives.
• Use consumer /shopper research /data where possible to evaluate /overlay activation success.
• Ensure effective tracking and management of the activity budget.
Key Partnerships:
• Establish strong working relationships with priority customers to influence and ensure activation compliance and all activity programs remain in line with brand and customer strategy.
• Establish close relationships with the Brand Manager, On-Trade Activators, and Brand Ambassadors to ensure clear and effective communication of the brand in the channel.
• Build excellent relations with the Global On-Trade Managers and Teams
• Work closely with the Business Intelligence team to understand the brand and channel performance.
Lead a team focused on:
• Shopper insights
• Channel strategy and plan (On-Trade)
• Key Outlet Management
• Trade Marketing brand plans
• POS Material management
• Bartender Advocacy and Engagement
• Sales support/Tools development

2016-2020 IDS Borjomi Ukraine Ukraine, Kiev

National HoReCa Manager
• Development and implementation of the HoReCa channel strategy (exit from Traditional retail as an independent channel, adaptation/development of all standards and processes for the HoReCa channel)
• Training and team management all over Ukraine - 48 people (directly reporting 4 Regional HoReCa Managers, 1 Strategic Partner Manager, 8 HoReCa Supervisors in 7 key cities and 35 HoReCa Sales Representative)
• Development and implementation of innovative ideas to promote brands in the channel
• Collaboration with departments Consumer Marketing, Trade Marketing, Legal Department, Finance Department, Production/Factory & Distributors of Company.
• Development of good mutually beneficial partnerships: with the owners of large chains in the HoReCa channel, strategic partners (negotiating, concluding contracts, implementing projects)
• Entrance (negotiations) and support of events (music festivals, International Bar Show, sports events, etc.)
• Effective management and rational use of the marketing budget and company resources (POS materials, refrigeration equipment)

2015-2016 POS Media Ukraine Ukraine, Kiev

Project Manager (ATL, BTL)
• Development and implementation of Shopping Malls channel strategy (presentation, negotiation, contracting)
• Work with key partners of the company and to attract new clients (B2B). Participation in tenders, negotiation, contracting.
• Development and implementation BTL activity: national loyalty program and communication program (tasting, consulting, leafleting, co-promotion, events, buy-get, etc.).
• Working out and implementation In-store/Out-store Services (integrated advertising media solutions for supermarkets and shopping centers).
• Collaboration with departments: Purchasing/Production, Legal Department and Finance Department
• Effective management budget. Accounting
• Management and training the Promo services manager.

2012 - 2015 Imperial Tobacco Ukraine Ukraine, Kiev

Head of Costumer Business Development Department & HoReCa Channel (B2B)
• Development and implementation of business development strategy of key retail partners and their engagement into company’s business
• Management HoReCa channel
• Development and implementation of loyalty program and communication program for the key retail partners and HoReCa: Mystery Shopper/Advocacy Programs; Loyalty Programs; Consultancy Programs; Trade magazine issue; the creation and filling of the Internet portal for trade partners; Factory tours for loyalty customers.
• Collaboration with departments: Field Force, Sales Department, Trade Marketing, Purchasing, Legal Department and Finance Department
• Effective management and rational use of the annual budget
• Management, training and developing the team of 2 project managers, 1 specialist, 2 regional coordinators

2007 - 2012 Imperial Tobacco Ukraine Ukraine, Kiev

National HoReCa Manager
• Working out and implementation of HoReCa channel strategy (from scratch!)
• Effective management and rational use of the annual budget
• Development, training and managing the team of 8 HoReCa representatives all over Ukraine
• Collaboration with departments: Consumer Marketing, Trade Marketing, Legal Department and Finance Department
• Development and implementation of innovative ideas to promote the brand in the channel
• Developing of good mutually beneficial partnerships with the owners of large networks in the HoReCa channel (negotiation, contracting)

2005 - 2007 Gallaher Liggett-Ducat Ukraine Kiev

HoReCa Specialist
• Creation and regular update of data base, classification of points of sale
• Provision and dynamics of distribution development
• Effective management and rational use of the annual budget in HoReCa channel
• Support of promo team during promotion activities
• Efficient location of trade equipment and promotional materials
• Developing of good mutually beneficial partnerships with the owners and managers of HoReCa clients (negotiations, contracting)
• Development of ideas to promote the brand
Was nominated to the position of National Manager and was approved before the merger of the companies
2003-2005 JT International Company Ukraine Bila Tserkva
Sales Representative
​ Fulfillment of distribution plan
​ Search of new clients (including HoReCa)
​ Control of price positioning
​ New brands promotion
​ Merchandising according to the standards of the company
​ Location of POS materials
​ Market research: information analysis on competitors activities (sales, advertising)
​ Development and implementation of innovations

2002-2003 JT International Company Ukraine Kiev
Region Assistant
1. Analyst functions:
• Gathering the information of region sales
• Creating and updating data base of key clients
• Information analysis (diagrams, charts, presentations)
• Report preparation
• Project development together with КА department
• Creation and correction of retail clients catalogs
2. Secretary functions
3.Оffice management
2000-2002 Avon Cosmetics Nizhyn
Coordinator
• Sales of company’s products
• Negotiations with clients, search and development of potential clients
• Organizations of products presentation
• Team training, 45 representatives
• Consultations of clients according optimization of sales market
• Preparation of reports for regional manager and central office
Languages
Russian, Ukrainian, English (upper intermediate)
Skills

MS Office (Word, Excel, Power Point, Outlook), Internet Explorer, 1C, SMM
Driving License (since 2004), uninterrupted driving experience, have own car
Personal characteristics:

Disciplined, energetic, communicative, active, responsible, hard-working, determined, able to handle stress, able to work in a team and with a team, leadership
Recommendations
Recommendation is attached